Embed presentation
Download as PDF, PPTX










































































































This document discusses various types of web spam and cheating techniques used by spammers, including link spam, content spam, spam blogs, comment/forum spam, cloaking, click fraud, and tagging. It notes the adversarial relationship between spammers and search engines, as spammer gains reduce search engine precision. Detection of such spam is important but difficult due to the many evolving forms that spam can take.








































































































