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Using this template
Tip slide 1 of 5

To create a new presentation based on this template, simply
delete the slides you don’t want and save the presentation
with a new name.
The next few slides provide tips to help you use this template
more easily and avoid editing complications.




1   To update this brand zone text, on the Insert tab, click Header & Footer
Using title, divider, and exchanges framework slides
Tip slide 2 of 5

The title, divider, and exchanges framework slides use
custom slide backgrounds. You cannot copy these into
another presentation without causing formatting
complications.
    • For help to easily reuse these slides in your presentations, see the
      notes page for this slide
            • To view notes, drag the notes page from the bottom of the screen or, on
              the View tab, click Notes Page



2   To update this brand zone text, on the Insert tab, click Header & Footer
Changing slide backgrounds
Tip slide 3 of 5

Note that this template is purely for purple decks. A white
background template is also available.
    • However, you may be able to customise individual slide
      backgrounds using tools provided. For help working with slide
      backgrounds in your presentations, see the notes page for this slide
            • To view notes, on the View tab, click Notes Page. That page includes a
              tip screenshot that is not visible in the pane below




3   To update this brand zone text, on the Insert tab, click Header & Footer
Copying slides from other presentations
Tip slide 4 of 5

When you copy slides between presentations, it is important
to not use the Keep Source Formatting command.
    • For information on why to avoid this command and how to easily get
      the formatting you need for slides that you add to your
      presentations, see the notes page for this slide




4   To update this brand zone text, on the Insert tab, click Header & Footer
Replacing pictures and editing photo credits
Tip slide 5 of 5

Replacing images on most picture layouts is self-explanatory.
However, text that sits in front of the image (including picture
credits and layouts that provide space for descriptive text in
front of images) can be hidden when you replace a picture.
    • For help with easily resetting image layouts, as well as editing and
      removing photo credit boxes, see the notes page for this slide




5   To update this brand zone text, on the Insert tab, click Header & Footer
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Presentation title
Subtitle



Author’s name
3-Feb-12
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Divider page
Subtitle
Title and content sample slide
Subtitle

This slide can contain either text or an object. To insert an
object, such as a SmartArt diagram or a video, delete the text
and you will see the necessary icons.
     • Do not insert charts/graphs or images into this layout. Several
       customised image and chart layouts are available. Notice that chart
       layouts to not use the brand zone that appears at the bottom of this
       slide




27   To update this brand zone text, on the Insert tab, click Header & Footer
Two content
Subtitle

Add text or objects to
both body placeholders
on this slide.
     • To add an object to this
       placeholder, delete this
       text and the object icons
       will become visible
     • For a similar layout with a
       text-only placeholder at
       left, see the Content with
       Caption layout




28       To update this brand zone text, on the Insert tab, click Header & Footer
Comparison
Subtitle

Header A                                                                        Header B




29   To update this brand zone text, on the Insert tab, click Header & Footer
Title only
Subtitle




30   To update this brand zone text, on the Insert tab, click Header & Footer
31   To update this brand zone text, on the Insert tab, click Header & Footer
“Add a short quote here.
     Your quote can wrap to up
          to three lines.”
                                                                                  - Attribution
                                                                                Supporting text




32   To update this brand zone text, on the Insert tab, click Header & Footer
“Add a longer quote here. Your quote can wrap
              to multiple lines if needed.”


                                                                                   - Attribution
                                                                                 Supporting text




33    To update this brand zone text, on the Insert tab, click Header & Footer
“Your quote can vary in font size when you want to
                              highlight a point”
                                                                                  - Attribution
                                                                                Supporting text




34   To update this brand zone text, on the Insert tab, click Header & Footer
Case study sample slide
Subtitle


Challenge
[Add your text here. Keep text to
two lines per paragraph.]

Platform & Customer
Journey
[Add your text here.]

Results
[Add your text here.]


35   To update this brand zone text, on the Insert tab, click Header & Footer
Content with caption
Subtitle

This placeholder is for text
only. You can add text or other
content in the placeholder at
right.
     • For a similar layout with two content
       placeholders, see the Two Content
       layout




36      To update this brand zone text, on the Insert tab, click Header & Footer
Sample column chart
Subtitle
    6                                                                                                               Series 1
                                                    5                                                   5
    5                                                                                                               Series 2
        4               4                   5           4               4                       5
                                                                                                                    Series 3
    4                           4                                                 4
                                        3       3                                         3         3
    3       2       3                                       2       3
                2           2       2                           2           2         2
    2

    1

    0




                                                                    Source: [Add source text. Text box will grow as needed.]
Sample line chart
Subtitle
    6               Series 1

    5               Series 2
                    Series 3
    4

    3

    2

    1

    0




                    Source:
Sample combination chart with 2 Y axes
Subtitle
             5                   30              Company 1
            4.5                                  Company 2
                                 25
             4
                                                 Industry Average
            3.5
                                 20
  Company




                                      Industry
             3
            2.5                  15
             2
                                 10
            1.5
             1
                                 5
            0.5
             0                   0




                                                        Source:
Sample doughnut chart
Subtitle
                                  8th Item
                       7th Item     4%
                         5%
            6th Item
              12%                                        1st Item
                                                          29%




           5th Item
             29%                                       2nd Item
                                                         12%
                                               3rd Item
                                      4th Item   5%
                                        4%
                                                                    Source:
World map
Select a country on any map slide to change its fill colour




41   To update this brand zone text, on the Insert tab, click Header & Footer
World map with markets
Subtitle




42   To update this brand zone text, on the Insert tab, click Header & Footer
World map with text
Subtitle


              Text
              Text
              Text
              Text


              Text




43   To update this brand zone text, on the Insert tab, click Header & Footer
Asia Pacific
Subtitle




44   To update this brand zone text, on the Insert tab, click Header & Footer
Asia Pacific with markets
Subtitle




45   To update this brand zone text, on the Insert tab, click Header & Footer
Europe, Middle East, and Africa
Subtitle




46   To update this brand zone text, on the Insert tab, click Header & Footer
Europe, Middle East, and Africa with markets
Subtitle




47   To update this brand zone text, on the Insert tab, click Header & Footer
Latin America
Subtitle
                                                                 Miami




48   To update this brand zone text, on the Insert tab, click Header & Footer
Latin America with markets
Subtitle
                                                                 Miami




49   To update this brand zone text, on the Insert tab, click Header & Footer
North America
Subtitle




50   To update this brand zone text, on the Insert tab, click Header & Footer
North America with markets
Subtitle




51   To update this brand zone text, on the Insert tab, click Header & Footer
Sample table
Subtitle
     Text                                           Text                          Text   Text
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0
     Text                                             0                            0      0


52     To update this brand zone text, on the Insert tab, click Header & Footer
Sample table
Subtitle
     Label                             Label                               Label       Label


     Label                             Sub label                           Sub label   Sub label




     Label                             Sub label                           Sub label   Sub label




     Label                             Sub label                           Sub label   Sub label




     Label                             Sub label                           Sub label   Sub label




53     To update this brand zone text, on the Insert tab, click Header & Footer
Title and vertical text
Subtitle




54   To update this brand zone text, on the Insert tab, click Header & Footer
Subtitle
                                                                                           Vertical title and text
55   To update this brand zone text, on the Insert tab, click Header & Footer
Sample picture with story copy. Select image and
 then press Delete to replace it with your own.



                         Select this box and delete twice if you do not want to display credits.
Sample picture with story copy.
Sample picture with story copy.
Picture with title – replace image with your own
Delete the image for the option to replace it with your own.
     • When you replace the image, the photo credit text box will be hidden. To
       show it again, on the Home tab, in the Slides group, click Reset
     • To delete the credit box, select it and then press Delete. If the box contains
       printable text, you will need to press Delete twice to remove it completely

61   To update this brand zone text, on the Insert tab, click Header & Footer
Picture with caption
Subtitle




                                                                                Photography credit




62   To update this brand zone text, on the Insert tab, click Header & Footer
Picture with title
Subtitle




                                                                                Photography credit




63   To update this brand zone text, on the Insert tab, click Header & Footer
2 pictures with caption
Subtitle




                                                                                Photography credit




                                                                                Photography credit




64   To update this brand zone text, on the Insert tab, click Header & Footer
2 pictures
Subtitle




                                               Photography credit               Photography credit




65   To update this brand zone text, on the Insert tab, click Header & Footer
3 pictures with caption
Subtitle




                                                                                Photography credit   Photography credit




                                                                                                     Photography credit




66   To update this brand zone text, on the Insert tab, click Header & Footer
3 pictures
Subtitle




                        Photography credit                                  Photography credit   Photography credit




67   To update this brand zone text, on the Insert tab, click Header & Footer
4 pictures with caption
Subtitle




                                                                                Photography credit   Photography credit




                                                                                Photography credit   Photography credit




68   To update this brand zone text, on the Insert tab, click Header & Footer
4 pictures
Subtitle




                                                  Photography credit            Photography credit




                                                  Photography credit            Photography credit




69   To update this brand zone text, on the Insert tab, click Header & Footer
Team slide
Subtitle
                            Name                                    Name        Name
                            Title                                   Title       Title
                            Office                                  Office      Office




                            Name                                    Name        Name
                            Title                                   Title       Title
                            Office                                  Office      Office




                            Name                                    Name        Name
                            Title                                   Title       Title
                            Office                                  Office      Office




                            Name                                    Name        Name
                            Title                                   Title       Title
                            Office                                  Office      Office


70   To update this brand zone text, on the Insert tab, click Header & Footer
Sample client slide
Subtitle




71   To update this brand zone text, on the Insert tab, click Header & Footer
Sample client slide
Subtitle




72   To update this brand zone text, on the Insert tab, click Header & Footer
Exchanges framework




              Challenge                            Ideas                        Journey   Exchange




73   To update this brand zone text, on the Insert tab, click Header & Footer
Exchanges framework




              Challenge                            Ideas                        Journey   Exchange




74   To update this brand zone text, on the Insert tab, click Header & Footer
Exchanges framework




              Challenge                            Ideas                        Journey   Exchange




75   To update this brand zone text, on the Insert tab, click Header & Footer
Exchanges framework




              Challenge                            Ideas                        Journey   Exchange




76   To update this brand zone text, on the Insert tab, click Header & Footer
Challenge



                                    Assets                    Ambition                 Goals
                                                               Barrier
                                                              Challenge


                                                  Need                          Experience




77   To update this brand zone text, on the Insert tab, click Header & Footer
Journey
4 phases
                                                                Discover




                                             Share                              Involve




                                                                    Act


78   To update this brand zone text, on the Insert tab, click Header & Footer
Journey
5 phases
                                                                  Sample
                                                                   Text



                                              Text                                     Text




                                                       Text                     Text




79   To update this brand zone text, on the Insert tab, click Header & Footer
Journey
6 phases
                                                                  Sample
                                                                   Text


                                                Text                            Text




                                                Text                            Text



                                                                     Text



80   To update this brand zone text, on the Insert tab, click Header & Footer
Journey
7 phases
                                                                  Sample
                                                                   Text

                                                 Text                                  Text




                                             Text                                         Text




                                                          Text                  Text




81   To update this brand zone text, on the Insert tab, click Header & Footer
Client leadership



                                      Business
                                                                                Invention
                                      planning
                                                                 Client
                                                              leadership




                                                                The exchange



82   To update this brand zone text, on the Insert tab, click Header & Footer
Exchange




                                                                      POE




83   To update this brand zone text, on the Insert tab, click Header & Footer
Ideas



                                          Brand                                  Cultural
                                         dynamics                               dynamics




                                                             Ideas you
                                                           love to share


84   To update this brand zone text, on the Insert tab, click Header & Footer
2 pyramid charts – 3D
Subtitle
           Love               2%          8%

           Affinity           27%         58%

           Acceptance         43%         59%

           Consideration      44%         62%

           Familiarity        49%         77%

                            Pyramid 1   Pyramid 2


              Opportunity
2 pyramid charts – Unilever
Subtitle
           Committed          2%          8%

           Preference         27%         58%

           Delivery           43%         59%

           Consideration      44%         62%

           Familiarity        49%         77%

                            Pyramid 1   Pyramid 2


              Opportunity
Sample fingerprint chart slide
Subtitle
           Committed                   -4.6                  -4.6                   -4.6                  -4.6


           Preference                -16.5                  -16.5                  -16.5                 -16.5


           Delivery                    -0.9                  -0.9                   -0.9                  -0.9


           Consideration                      4.3                   4.3                    4.3                      4.3



           Familiarity                  0.4                   0.4                    0.4                      0.4


                                      Brand 1                Brand 2                Brand 3               Brand 4



           Fingerprint: % conversion up the pyramid vs. expected given the brand’s size (i.e., familiarity)
Organization chart - SmartArt
Subtitle

                                                             Sample Name
                                                              Sample title


                                                   Sample Name
                                                    Sample title


                             Sample Name           Sample Name          Sample Name     Sample Name
                              Sample Title          Sample Title         Sample Title    Sample Title


                                  Sample Name          Sample Name                         Sample Name
                                   Sample Title         Sample Title                        Sample Title


                                  Sample Name                                              Sample Name
                                   Sample Title                                             Sample Title


88   To update this brand zone text, on the Insert tab, click Header & Footer
Organization chart - SmartArt
Subtitle

                                                             Sample Name
                                                              Sample title


                                                   Sample Name
                                                    Sample title


                             Sample Name           Sample Name          Sample Name     Sample Name
                              Sample Title          Sample Title         Sample Title    Sample Title


                                  Sample Name          Sample Name                         Sample Name
                                   Sample Title         Sample Title                        Sample Title


                                  Sample Name                                              Sample Name
                                   Sample Title                                             Sample Title


89   To update this brand zone text, on the Insert tab, click Header & Footer
Flowchart sample
Subtitle
                                                                  Sample
                                                                  Text

                                                Sample                          Sample
                                                Text                            Text

                             Sample                                                      Sample
                             Text                                                        Text

                             Sample             Sample            Sample                 Sample
                             Text               Text              Text                   Text

           Sample                               Sample                          Sample   Sample   Sample
           Text                                 Text                            Text     Text     Text

                             Sample                                                               Sample
                             Text                                                                 Text

           Sample            Sample                               Sample        Sample   Sample   Sample
           Text              Text                                 Text          Text     Text     Text


90   To update this brand zone text, on the Insert tab, click Header & Footer
Sample radial diagram with shapes
Replace sample text and logos with your own

                              Sample Text                                       Sample Text




            Sample Text                                                                  Sample Text
                                                        Sample Text


                                                        Sample Text



91   To update this brand zone text, on the Insert tab, click Header & Footer
Sample radial diagram with shapes
Replace sample text and logos with your own

                              Sample Text                                       Sample Text




            Sample Text                                                                  Sample Text
                                                        Sample Text


                                                        Sample Text



92   To update this brand zone text, on the Insert tab, click Header & Footer
Thank you



93   To update this brand zone text, on the Insert tab, click Header & Footer

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Using this template

  • 1. Using this template Tip slide 1 of 5 To create a new presentation based on this template, simply delete the slides you don’t want and save the presentation with a new name. The next few slides provide tips to help you use this template more easily and avoid editing complications. 1 To update this brand zone text, on the Insert tab, click Header & Footer
  • 2. Using title, divider, and exchanges framework slides Tip slide 2 of 5 The title, divider, and exchanges framework slides use custom slide backgrounds. You cannot copy these into another presentation without causing formatting complications. • For help to easily reuse these slides in your presentations, see the notes page for this slide • To view notes, drag the notes page from the bottom of the screen or, on the View tab, click Notes Page 2 To update this brand zone text, on the Insert tab, click Header & Footer
  • 3. Changing slide backgrounds Tip slide 3 of 5 Note that this template is purely for purple decks. A white background template is also available. • However, you may be able to customise individual slide backgrounds using tools provided. For help working with slide backgrounds in your presentations, see the notes page for this slide • To view notes, on the View tab, click Notes Page. That page includes a tip screenshot that is not visible in the pane below 3 To update this brand zone text, on the Insert tab, click Header & Footer
  • 4. Copying slides from other presentations Tip slide 4 of 5 When you copy slides between presentations, it is important to not use the Keep Source Formatting command. • For information on why to avoid this command and how to easily get the formatting you need for slides that you add to your presentations, see the notes page for this slide 4 To update this brand zone text, on the Insert tab, click Header & Footer
  • 5. Replacing pictures and editing photo credits Tip slide 5 of 5 Replacing images on most picture layouts is self-explanatory. However, text that sits in front of the image (including picture credits and layouts that provide space for descriptive text in front of images) can be hidden when you replace a picture. • For help with easily resetting image layouts, as well as editing and removing photo credit boxes, see the notes page for this slide 5 To update this brand zone text, on the Insert tab, click Header & Footer
  • 27. Title and content sample slide Subtitle This slide can contain either text or an object. To insert an object, such as a SmartArt diagram or a video, delete the text and you will see the necessary icons. • Do not insert charts/graphs or images into this layout. Several customised image and chart layouts are available. Notice that chart layouts to not use the brand zone that appears at the bottom of this slide 27 To update this brand zone text, on the Insert tab, click Header & Footer
  • 28. Two content Subtitle Add text or objects to both body placeholders on this slide. • To add an object to this placeholder, delete this text and the object icons will become visible • For a similar layout with a text-only placeholder at left, see the Content with Caption layout 28 To update this brand zone text, on the Insert tab, click Header & Footer
  • 29. Comparison Subtitle Header A Header B 29 To update this brand zone text, on the Insert tab, click Header & Footer
  • 30. Title only Subtitle 30 To update this brand zone text, on the Insert tab, click Header & Footer
  • 31. 31 To update this brand zone text, on the Insert tab, click Header & Footer
  • 32. “Add a short quote here. Your quote can wrap to up to three lines.” - Attribution Supporting text 32 To update this brand zone text, on the Insert tab, click Header & Footer
  • 33. “Add a longer quote here. Your quote can wrap to multiple lines if needed.” - Attribution Supporting text 33 To update this brand zone text, on the Insert tab, click Header & Footer
  • 34. “Your quote can vary in font size when you want to highlight a point” - Attribution Supporting text 34 To update this brand zone text, on the Insert tab, click Header & Footer
  • 35. Case study sample slide Subtitle Challenge [Add your text here. Keep text to two lines per paragraph.] Platform & Customer Journey [Add your text here.] Results [Add your text here.] 35 To update this brand zone text, on the Insert tab, click Header & Footer
  • 36. Content with caption Subtitle This placeholder is for text only. You can add text or other content in the placeholder at right. • For a similar layout with two content placeholders, see the Two Content layout 36 To update this brand zone text, on the Insert tab, click Header & Footer
  • 37. Sample column chart Subtitle 6 Series 1 5 5 5 Series 2 4 4 5 4 4 5 Series 3 4 4 4 3 3 3 3 3 2 3 2 3 2 2 2 2 2 2 2 1 0 Source: [Add source text. Text box will grow as needed.]
  • 38. Sample line chart Subtitle 6 Series 1 5 Series 2 Series 3 4 3 2 1 0 Source:
  • 39. Sample combination chart with 2 Y axes Subtitle 5 30 Company 1 4.5 Company 2 25 4 Industry Average 3.5 20 Company Industry 3 2.5 15 2 10 1.5 1 5 0.5 0 0 Source:
  • 40. Sample doughnut chart Subtitle 8th Item 7th Item 4% 5% 6th Item 12% 1st Item 29% 5th Item 29% 2nd Item 12% 3rd Item 4th Item 5% 4% Source:
  • 41. World map Select a country on any map slide to change its fill colour 41 To update this brand zone text, on the Insert tab, click Header & Footer
  • 42. World map with markets Subtitle 42 To update this brand zone text, on the Insert tab, click Header & Footer
  • 43. World map with text Subtitle Text Text Text Text Text 43 To update this brand zone text, on the Insert tab, click Header & Footer
  • 44. Asia Pacific Subtitle 44 To update this brand zone text, on the Insert tab, click Header & Footer
  • 45. Asia Pacific with markets Subtitle 45 To update this brand zone text, on the Insert tab, click Header & Footer
  • 46. Europe, Middle East, and Africa Subtitle 46 To update this brand zone text, on the Insert tab, click Header & Footer
  • 47. Europe, Middle East, and Africa with markets Subtitle 47 To update this brand zone text, on the Insert tab, click Header & Footer
  • 48. Latin America Subtitle Miami 48 To update this brand zone text, on the Insert tab, click Header & Footer
  • 49. Latin America with markets Subtitle Miami 49 To update this brand zone text, on the Insert tab, click Header & Footer
  • 50. North America Subtitle 50 To update this brand zone text, on the Insert tab, click Header & Footer
  • 51. North America with markets Subtitle 51 To update this brand zone text, on the Insert tab, click Header & Footer
  • 52. Sample table Subtitle Text Text Text Text Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 Text 0 0 0 52 To update this brand zone text, on the Insert tab, click Header & Footer
  • 53. Sample table Subtitle Label Label Label Label Label Sub label Sub label Sub label Label Sub label Sub label Sub label Label Sub label Sub label Sub label Label Sub label Sub label Sub label 53 To update this brand zone text, on the Insert tab, click Header & Footer
  • 54. Title and vertical text Subtitle 54 To update this brand zone text, on the Insert tab, click Header & Footer
  • 55. Subtitle Vertical title and text 55 To update this brand zone text, on the Insert tab, click Header & Footer
  • 56. Sample picture with story copy. Select image and then press Delete to replace it with your own. Select this box and delete twice if you do not want to display credits.
  • 57. Sample picture with story copy.
  • 58. Sample picture with story copy.
  • 59.
  • 60. Picture with title – replace image with your own
  • 61. Delete the image for the option to replace it with your own. • When you replace the image, the photo credit text box will be hidden. To show it again, on the Home tab, in the Slides group, click Reset • To delete the credit box, select it and then press Delete. If the box contains printable text, you will need to press Delete twice to remove it completely 61 To update this brand zone text, on the Insert tab, click Header & Footer
  • 62. Picture with caption Subtitle Photography credit 62 To update this brand zone text, on the Insert tab, click Header & Footer
  • 63. Picture with title Subtitle Photography credit 63 To update this brand zone text, on the Insert tab, click Header & Footer
  • 64. 2 pictures with caption Subtitle Photography credit Photography credit 64 To update this brand zone text, on the Insert tab, click Header & Footer
  • 65. 2 pictures Subtitle Photography credit Photography credit 65 To update this brand zone text, on the Insert tab, click Header & Footer
  • 66. 3 pictures with caption Subtitle Photography credit Photography credit Photography credit 66 To update this brand zone text, on the Insert tab, click Header & Footer
  • 67. 3 pictures Subtitle Photography credit Photography credit Photography credit 67 To update this brand zone text, on the Insert tab, click Header & Footer
  • 68. 4 pictures with caption Subtitle Photography credit Photography credit Photography credit Photography credit 68 To update this brand zone text, on the Insert tab, click Header & Footer
  • 69. 4 pictures Subtitle Photography credit Photography credit Photography credit Photography credit 69 To update this brand zone text, on the Insert tab, click Header & Footer
  • 70. Team slide Subtitle Name Name Name Title Title Title Office Office Office Name Name Name Title Title Title Office Office Office Name Name Name Title Title Title Office Office Office Name Name Name Title Title Title Office Office Office 70 To update this brand zone text, on the Insert tab, click Header & Footer
  • 71. Sample client slide Subtitle 71 To update this brand zone text, on the Insert tab, click Header & Footer
  • 72. Sample client slide Subtitle 72 To update this brand zone text, on the Insert tab, click Header & Footer
  • 73. Exchanges framework Challenge Ideas Journey Exchange 73 To update this brand zone text, on the Insert tab, click Header & Footer
  • 74. Exchanges framework Challenge Ideas Journey Exchange 74 To update this brand zone text, on the Insert tab, click Header & Footer
  • 75. Exchanges framework Challenge Ideas Journey Exchange 75 To update this brand zone text, on the Insert tab, click Header & Footer
  • 76. Exchanges framework Challenge Ideas Journey Exchange 76 To update this brand zone text, on the Insert tab, click Header & Footer
  • 77. Challenge Assets Ambition Goals Barrier Challenge Need Experience 77 To update this brand zone text, on the Insert tab, click Header & Footer
  • 78. Journey 4 phases Discover Share Involve Act 78 To update this brand zone text, on the Insert tab, click Header & Footer
  • 79. Journey 5 phases Sample Text Text Text Text Text 79 To update this brand zone text, on the Insert tab, click Header & Footer
  • 80. Journey 6 phases Sample Text Text Text Text Text Text 80 To update this brand zone text, on the Insert tab, click Header & Footer
  • 81. Journey 7 phases Sample Text Text Text Text Text Text Text 81 To update this brand zone text, on the Insert tab, click Header & Footer
  • 82. Client leadership Business Invention planning Client leadership The exchange 82 To update this brand zone text, on the Insert tab, click Header & Footer
  • 83. Exchange POE 83 To update this brand zone text, on the Insert tab, click Header & Footer
  • 84. Ideas Brand Cultural dynamics dynamics Ideas you love to share 84 To update this brand zone text, on the Insert tab, click Header & Footer
  • 85. 2 pyramid charts – 3D Subtitle Love 2% 8% Affinity 27% 58% Acceptance 43% 59% Consideration 44% 62% Familiarity 49% 77% Pyramid 1 Pyramid 2 Opportunity
  • 86. 2 pyramid charts – Unilever Subtitle Committed 2% 8% Preference 27% 58% Delivery 43% 59% Consideration 44% 62% Familiarity 49% 77% Pyramid 1 Pyramid 2 Opportunity
  • 87. Sample fingerprint chart slide Subtitle Committed -4.6 -4.6 -4.6 -4.6 Preference -16.5 -16.5 -16.5 -16.5 Delivery -0.9 -0.9 -0.9 -0.9 Consideration 4.3 4.3 4.3 4.3 Familiarity 0.4 0.4 0.4 0.4 Brand 1 Brand 2 Brand 3 Brand 4 Fingerprint: % conversion up the pyramid vs. expected given the brand’s size (i.e., familiarity)
  • 88. Organization chart - SmartArt Subtitle Sample Name Sample title Sample Name Sample title Sample Name Sample Name Sample Name Sample Name Sample Title Sample Title Sample Title Sample Title Sample Name Sample Name Sample Name Sample Title Sample Title Sample Title Sample Name Sample Name Sample Title Sample Title 88 To update this brand zone text, on the Insert tab, click Header & Footer
  • 89. Organization chart - SmartArt Subtitle Sample Name Sample title Sample Name Sample title Sample Name Sample Name Sample Name Sample Name Sample Title Sample Title Sample Title Sample Title Sample Name Sample Name Sample Name Sample Title Sample Title Sample Title Sample Name Sample Name Sample Title Sample Title 89 To update this brand zone text, on the Insert tab, click Header & Footer
  • 90. Flowchart sample Subtitle Sample Text Sample Sample Text Text Sample Sample Text Text Sample Sample Sample Sample Text Text Text Text Sample Sample Sample Sample Sample Text Text Text Text Text Sample Sample Text Text Sample Sample Sample Sample Sample Sample Text Text Text Text Text Text 90 To update this brand zone text, on the Insert tab, click Header & Footer
  • 91. Sample radial diagram with shapes Replace sample text and logos with your own Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text 91 To update this brand zone text, on the Insert tab, click Header & Footer
  • 92. Sample radial diagram with shapes Replace sample text and logos with your own Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text 92 To update this brand zone text, on the Insert tab, click Header & Footer
  • 93. Thank you 93 To update this brand zone text, on the Insert tab, click Header & Footer

Editor's Notes

  1. Instead of copying these slides between presentations, copy existing slides into a new presentation based on this template, where you have a large selection of title and divider slides available – as well as the exchanges framework slidesTo duplicate a slide that has a custom background, use the duplicate command – do not copy and paste To duplicate one more slides, select those slides in the Slides pane in Normal view or in Slide Sorter view and then press Ctrl+DAccess Normal view or Slide Sorter view on the View tab of the ribbon or on the view shortcut menu on the Status bar at the bottom of the PowerPoint windowYou can then drag the duplicate slides to new locations in the presentation as needed, using the Slides pane or Slide Sorter view
  2. Other than title and divider slides that use graphic expressions – and exchanges framework slides that use custom swirls in the background – four slide backgrounds are approved in Mindshare brandingOn the Design tab, in the Background group, click Background Styles to see the gallery shown below. Notice that the solid purple background is repeated on the top row and the gradient backgrounds are repeated on the second and third rowsAs highlighted in green below, you can use the white background and any solid purple, gradient purple, or gradient blue gallery entry in the last two columns of the galleryThe beige option in the gallery is not an approved background, and the first two columns of gradient options will result in an incorrect text colourTo apply a background to only selected slides, right-click the option you want and then click Apply to Selected Slides
  3. It might seem as though using Keep Source Formatting saves time but it will greatly complicate editing and can lead to file corruption. This is because this feature adds another master and complete set of slide layouts to the presentation each time you use itAdding another master disconnects the pasted slides from the primary master (meaning that they will not update when you try to make many global changes)Adding multiple excess masters also can cause your file size to increase exponentially and the presentation to become difficult to use, or even unstable, as a resultInstead, paste slides normally and let them take on the new master. Correct formatting as needed to match content to the current branding. It might seem like this is extra work, but it can save you much work and frustrationException: If you intentionally need a slide that uses a different master, such as to include slides with a client’s branding, it is fine to consciously and carefully use Keep Source Formatting to intentionally add an occasional additional master
  4. If text is hidden when you replace an image, on the Home tab, in the Slides group, click ResetNote, however, that doing this on the Picture with Story layouts can change the size of your story text box. This is a PowerPoint limitation with the formatting used. Instead, because only one image appears on those slides, select the image and then, on the Picture Tools Format tab, in the Arrange group, click the arrow labelled Send Backward and then click Send to BackAll grey photo credit boxes are placeholdersIf the photo credit box is hidden when you replace an image, on the Home tab, in the Slides group, click ResetTo delete the credit box, select it and then press Delete. If the box contains printable text, you will need to press Delete twice to remove it completelyNote: Although source text boxes and photo credit boxes look very similar, source text boxes that you see on sample chart slides are text boxes, not placeholders. To remove a source text box, just delete it. You can also copy a source text box from one slide onto any other