People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
This week, we distill insights around a Mobile Ad Campaign in which Vicks combined several layers of data to reach moms in high flu zones with mobile ads for their premium Behind Ear Thermometer
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Dell Social Innovation Platform. . For more, see:http://peopleslab.mslgroup.com
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
This week, we distill insights around a Mobile Ad Campaign in which Vicks combined several layers of data to reach moms in high flu zones with mobile ads for their premium Behind Ear Thermometer
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Dell Social Innovation Platform. . For more, see:http://peopleslab.mslgroup.com
Social media for local government an adoption frameworkOpening-up.eu
Show local governments appropriate organizational and strategic responses to successfully adopt social media + critical success indicators.
Two aims:
• Frame of reference to assist local authorities
• Toward a Social Media Readiness Measure
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
Established in 2009, the Social Business Council (SBC) is a member-driven peer forum of business professionals from large organizations that are engaged in an enterprise-wide social business initiative. Members share best practices, advice, encouragement and experiential insights regarding every aspect of social business transformation. The SBC includes industry representation from a variety of G2000 sectors.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
Social media for local government an adoption frameworkOpening-up.eu
Show local governments appropriate organizational and strategic responses to successfully adopt social media + critical success indicators.
Two aims:
• Frame of reference to assist local authorities
• Toward a Social Media Readiness Measure
During a recent AwarenessInc Webinar, Francois Gossieuax, co-founder of The Hyper-Social Organization, decribed will describe how successful Hyper-Social organizations think differently about their business, act differently, and how they manage to transform themselves from classic post-industrial revolution organizations to true 21st Century Hyper-Social organizations.
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
Established in 2009, the Social Business Council (SBC) is a member-driven peer forum of business professionals from large organizations that are engaged in an enterprise-wide social business initiative. Members share best practices, advice, encouragement and experiential insights regarding every aspect of social business transformation. The SBC includes industry representation from a variety of G2000 sectors.
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
4. Social Media Background
• Transparent, Participatory,
Collaborative
• Complexity of Government
• Wisdom of the Crowds
• The Lowe’s Approach to
Government: Let’s Build
Something Together
5. Orange Husky Research Institute - Exercise
• Orange Husky Research Institute is CEO
a think tank dedicate to the
advancement of policy and Director
protection of Orange Husky’s in the
United States.
Manager Manager Manager
• Based on this organizational
chart, who is the most critical Analyst Associate
employee in this organization?
Analyst
• What’s the traditional way of
thinking?
Analyst
6. Another Look at Orange Husky Research Institute
Director
The way organizations
are “structured” and
work, are often very CEO
Analyst Associate
different.
Manager
When we take another
look at Orange Husky,
who do we believe is the Manager
Manager
most important?
Analyst Analyst
7. How does this apply to government?
What if the manager, was Director
actually the citizen?
Let’s put the citizen at the CEO
Analyst Associate
center of what we do.
Citizen
Social Media beyond the
platform – as a Manager
philosophy to how to Manager
transform government
services Analyst Analyst
8. Top 5 Federal Uses of Social Media
Communicate with
Informed Decision
Citizens and Other Internal Collaboration
Making
Agencies
Marketing and Research/Information
Promotion Gathering
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
9. Top 5 Federal Benefits of Using Social Media
Increased
Information Agency
Education of the
Access Promotion
Public
Cost Savings and
Increase
Other
Collaboration
Efficiencies
Source:
Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
13. Where are we now with social media?
• In the “So What” Phase
• Struggle to define what engagement actually means
• Sharing and collaborating with resources
• Transparency
• Digital Divide
• Limited legal precedent for social media in the workplace
• Broader acceptance that government does not have all the
answers, needs to collaborate across sectors for solutions.
15. GovLoop’s Purpose
Indicate a Problem
• Millions of government employees working on similar issues
without an outlet to communicate. Without communicating
with one another a gap in knowledge was created.
Provide a Solution
• GovLoop creates a knowledge network to
connect, engage and train government employees.
16. Government Challenges: Bridging the Gap
• Budget Cuts - government employees are faced
with doing more with less.
• Retiring workforce – the number of retiring
government workers is at an all time high.
• Collaboration – increase need for knowledge
transfer within and across agencies.
17. About GovLoop
GovLoop’s mission is to connect government to improve government. We do
this through the creation of blogs, discussions, reports, and also have
comprehensive resources for public sector job seekers. Our membership
includes over 60,0000 state, local, federal, academia and private sector
professionals. We cover a variety of topical areas across government: such
as, acquisition, careers, communications, human
resources, leadership, project management and technology.
Community Contact Information
Services Pat Fiorenza
Training Email: pat@govloop.com
Events Twitter: @pjfiorenza