FLUIDACT is a communications firm that aims to deliver smooth, seamless action for clients. The name FLUIDACT combines "fluid" and "act" to represent how they deliver. They were founded by dissatisfied former agency clients and aim to change common problems in the industry like making tall promises and having frequent staff turnover. Their manifesto pledges fast turnaround, agreed timelines, and pay for performance. They offer services including PR, media management, design, digital media, and more. Underpinning their work are values of excellence, trusted client relationships, and innovation.

1. FLUIDACT
profiling
FLUIDACT
A Communications Firm

2. Why the Name? FLUIDACT
F L U I DA C T [Floo-id-akt]
pronunciation
It is a combination of two words – FLUID and ACT.
For us, FLUIDACT isn’t about having a name that implies what we do, but more how
we deliver. It means ‘smooth seamless action’ and ‘an ability to conform to the
outline of our client’s case’.
Tagline – we play for the gallery
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3. Why a New Agency? FLUIDACT
We were dissatisfied agency clients, earlier.
Most of them challenged us by way of:
o Tall promises. Good sell, poor delivery.
o Slow turn around time.
o Frequent flouting of agreed timelines.
o New face too often. High attrition.
o Pay for the “agency overheads”.
With F L U I D A C T we decided to change all of the above for our clients.
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4. The Change Manifesto FLUIDACT
F L U I D A C T assures its clients the following:
• No tall promises. We refuse projects we can’t handle.
• Fast turn around time. We do just 3 projects at a time.
• Agreeing only to an “achievable” timeline. We work as per
our capacity to deliver best performance. We don’t want to
mess up our lives, and in the process yours too.
• No attrition. All of us are partners in the firm.
• Small agency with performing assets. Therefore, its pay for
performance at all times.
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5. About Us FLUIDACT
• We are a multi-disciplinary communications Firm with specialization in PR & Media
Management, Content Solutions, Designing, Internet Solutions, Online Media
Buying, Recruitment Marketing and Employee Communications.
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6. Service List FLUIDACT
• Manage editorial outreach • Campus Relations • Web Design
• Press conferences • Employee Referral Programme • Website / Microsite /
• Media tours • Alumni Win-back Programme Campaign Site
• Special events • Job Fair Participation • Intranet / Extranet
• Media Training • Employer Branding • Online Creative
• Media Kit Development • Recruitment Marketing • Email Marketing
• Positioning Client’s as expert • Viral Components
Collaterals
• Managing Media Outreach • Direct Campaigns • Blogs
• Online PR
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7. Service List FLUIDACT
• Text & Contextual Ads • Brochure
• Awareness Campaign
• Display & Search Engine Ads • Newsletter
• Internal Newsletter
• Rich Media Ads (Flash etc) • Marketing Collateral
• E-mail Campaign
• Viral Emails • Invite
• Intranet
• Email Newsletters • Signage
• Print Creative & Production
• Site Sponsorship • Other Corporate &
• Virtual Meeting
• Geographically-targeted
• Employee Handbook Consumer literature
• Employee Feedback Campaigns
Campaign
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8. Agency Value FLUIDACT
Underpinning our Firm and our work is a set of values and
behaviours we strive for:
• Excellence in Everything We Do
We pride ourselves on providing the right commercial solution to
a need, as well as being excellent communicators.
• Trusted Relationship with Our Clients
Our success relies on our building and sustaining the trust of our clients. We aim
to build long-term relationships that over time take the form of a real partnership.
• Innovation
We take an innovative approach to our work in all its forms and consistently try to
develop new, more relevant solutions to issues faced by our clients.
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9. About the Team FLUIDACT
Young and experienced communications evangelists with hands-on experience in
Public relations, marketing communications, digital media,
internal communications, journalism, direct and database
marketing.
Marketing & communications professionals who have been worked
with or for brands like The Times of India, Microsoft, The Indian Express, Aricent (Hughes
Software Systems), Indiatimes.com, Bharti Teletech, Research in Motion (BlackBerry), Apollo
Tyres, Alstom, Siemens Information Systems, Cummins India, Prudential, Renaissance, Lease Plan,
Thermax Babcock and Wilcox, VLCC, JP Hotels, Elitaire, Dolphin Group, Papa John’s India,
Ambrossia Group, NIIT Imperia, Hughes, Reliance Communications etc.
Experts in social communications who have worked for NGOs like Ability Unlimited, Vidya,
Bachpan Bachao Andolan, and Global March Against Child Labour.
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10. FLUIDACT
We appreciate your
time and your
business.
For more about FLUIDACT,
please contact
VIVEK DAS
Leader, Core Operational Group
M. +91 931 273 6615
E. vivek@fluidact.co.in
W. www.fluidact.co.in
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