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2. 2
MY BACKGROUND
SOCIAL MEDIA LEAD AT BAILEY LAUERMAN
2011 PRSA NEBRASKA AWARD OF EXCELLENCE AND BEST OF SHOW WINNER
CLIENTS I’VE WORKED WITH:
AMC THEATRES, BASS PRO SHOPS, DINSEY AND TD AMERITRADE
4. BUILDING BRANDS THROUGH STORYTELLING
4
A good story, well told, can change a brand’s destiny.
Rewrite its future. And what’s good for a brand, of course,
is good for business. No company ever went broke
capturing the imagination of its customers.
So it’s a lucky thing we have a knack for simple, honest
storytelling. Maybe it’s the Nebraska in us.
8. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
8
Why don’t companies use social media?
Staffing and resources
Limited knowledge
Limited IT support
Limited CEO support
Lack of employee access
Lack of metrics
Legal restrictions
Privacy concerns
11. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
11
88% of Employees
Say that it’s “extremely” or “somewhat important” to long-term participation in
wellness programs
44% of Employers
“Leveraging an individual’s social connections with its workplace wellness programs
has increased employee engagement”
60% of Employees
“Community and social elements of wellness programs were important in staying
committed to good health”
12. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
12
Encourage employee participation through:
Competition
Peer pressure
Resources
Sense of belonging
Support
Tools
19. BEST PRACTICES
19
What’s your wellness program’s goal?
Employee recruitment
Employee retention
Increased productivity
Number of program participants
Reduction in healthcare group costs
Reduction in sick days
Weight lost, miles run, steps taken, etc.
20. BEST PRACTICES
20
What is a successful wellness program?
Achieving goals
Remembering that not everyone has consistent access
Remembering that not everyone wants the same thing
Content consumption without participation is also a positive outcome
21. BEST PRACTICES
21
How can social media help you achieve success?
Gain insight about your audience
Adopt social media organization-wide
Operationalize social media
Get the most out of your content
Deliver better wellness experiences
Integration
Show a return on social media