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Age: 45
Work: Operations/Support
Family: Married
Location: Seattle, WA
Character: The Authentic
Jack as been working in customer support for the
past fifteen years and loves it. He is very tech
savvy and enjoys helping others. On a daily basis,
he provides customer service and audits accounts
focusing on KPI. When there's a problem, he
always prefers to deal with clients personally. He
wants the system to be easy and intuitive so he
can find solutions easily.
Traditional Ads
Social Media
Referral
Guerrilla Efforts & PR
Designer Products
Eco-Friendly
Personalization
Low Prices
Convenience
Social
To reduce churn
To help educate advertisers
To transition toward email / automated customer service
Confusing UX for advertisers leading to increased tickets
Logging the calls manually
Multiple steps to completing a ticket
Introvert Extrovert
Analytical Creative
Loyal Fickle
Passive Active
Agreeable
Accessible
Dependable
"I want to optimize how the support
ticketing system works to capture
product feedback better."
Jack Rowland
Bio
Preferred Channels
Motivations
Goals
Frustrations
Personality

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Using Personas to Define Customer Service | Sample and Guide

  • 1. Age: 45 Work: Operations/Support Family: Married Location: Seattle, WA Character: The Authentic Jack as been working in customer support for the past fifteen years and loves it. He is very tech savvy and enjoys helping others. On a daily basis, he provides customer service and audits accounts focusing on KPI. When there's a problem, he always prefers to deal with clients personally. He wants the system to be easy and intuitive so he can find solutions easily. Traditional Ads Social Media Referral Guerrilla Efforts & PR Designer Products Eco-Friendly Personalization Low Prices Convenience Social To reduce churn To help educate advertisers To transition toward email / automated customer service Confusing UX for advertisers leading to increased tickets Logging the calls manually Multiple steps to completing a ticket Introvert Extrovert Analytical Creative Loyal Fickle Passive Active Agreeable Accessible Dependable "I want to optimize how the support ticketing system works to capture product feedback better." Jack Rowland Bio Preferred Channels Motivations Goals Frustrations Personality