Victoria Harrison-Cook, head of media, Transport for London Natalie Igweze, head of UK marketing, Capco Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Stuart Ross BAME PR Internship
Victoria Harrison-Cook MBE
Head of Media, TfL

3. The role of TfL
• Keeping London moving and working and making life in London
better
• Delivering a transport system that secures London’s position as a
world-leading city and the engine of the UK economy
• Ensuring that those who live and work in or visit London can access
all the capital has to offer in terms of jobs, leisure, health and
education
• Helping to develop and build the city around us, supporting jobs and
growth

4. Serving ALL Londoners, 24/7...

6. Reflecting the city we serve - dynamic,
innovative, diverse, resilient

7. • The Stuart Ross BAME internship was set up in 2006 to address
underrepresentation in our own press office and in the industry,
with the first interns starting in January 2007.
• TfL was representative of London as a whole (one third BAME)
• Just 8 per cent of the press office was BAME in 2006
• 6 month pilot – now expanded to 11 month annual programme
taking 2 interns per year
Stuart Ross BAME Internship – A History

8. Why our internship is different?
• We genuinely recognise the importance of diversity – it isn’t a tick box
exercise.
• Motivation is key.
• We don’t have a typical candidate.
• Assessment Centres
• Integral part of the team working on key PR issues and campaigns.
• We try to tailor the scheme to interns’ interests and ambitions so they can
develop as individuals.
• Bursary paid at the London Living wage with TfL’s benefits.

9. • 26 interns have been through the
scheme (16 women, 10 men).
• 9 interns secured jobs at TfL
following their internship, 8 of
these were in the press office
• Until recently one third of the
press office was BAME
• Now expanded to other
TfL Communications
departments
Our success

10. Time to act: tackling diversity and
inclusion in charity communications
4 December 2018
Seminar
London
#InclusiveComms

11. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk