A presentation Sarah Drummond gave at Community Engagement 2013 on social media and finding your purpose using design thinking and how we should be thinking about digital, not just social media.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Digtial engagement advance shared interest among stakeholdersVincent lee
Presented by Vincent Lee, Digital Strategist , Edelman Digital China
@ PR Newswire Asia #New Media Tea Party美通社亚洲玩转新媒体茶话会 #
Please share your thoughts and contact me for a chat via vincerhop82@hotmail.com
A presentation Sarah Drummond gave at Community Engagement 2013 on social media and finding your purpose using design thinking and how we should be thinking about digital, not just social media.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Digtial engagement advance shared interest among stakeholdersVincent lee
Presented by Vincent Lee, Digital Strategist , Edelman Digital China
@ PR Newswire Asia #New Media Tea Party美通社亚洲玩转新媒体茶话会 #
Please share your thoughts and contact me for a chat via vincerhop82@hotmail.com
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
2013 CRM Evolution Conference Session: Getting Maximum Value from You Custome...Michael Fauscette
Conference session at CRM Evolution 2013 held 8/19-21 )session was 8/20) on "Getting the Maximum Value from Your Customer Community Investment". Includes some case study data and best practices.
Community Engagement: Managing Communities Across Digital EmbassiesEdelman Digital
Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed. This slideshow provides a strategic framework for the large enterprise to follow.
Are you feeling crazed trying to keep up with social technologies but feeling like you are sliding further behind? Most of us are but there is another way to approach the challenge.
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Metaphic or the art of looking another way.Suresh Manian
For all intents and purposes, we are our words. And verbs and adjectives capture actions and sentiments better than any other tool. Metaphic is premised on the belief that a grammar book and a calculator are all you really need to make sense of web search and social media chatter, apart from all text, in general.
Despite the dollars being spent on corporate sustainability, there are common issues that prevent communications from having the impact they could. Check out 12 common mistakes companies make in their sustainability communications (and other corporate communications).
This slideshow also has audio. I talk for 30 minutes about top-shelf professional writing and professional email usage. Using these tips will give you competitive advantages in the workplace and enhance your ability to communicate effectively.
Contact me if you want a copy of the file with audio - I'm happy to share with proper copyright protection.
This is a presentation shared at CATE about using NPR's This I Believe essays as mentor text for students to write reflective and narrative blogposts. Geared toward teachers.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
2013 CRM Evolution Conference Session: Getting Maximum Value from You Custome...Michael Fauscette
Conference session at CRM Evolution 2013 held 8/19-21 )session was 8/20) on "Getting the Maximum Value from Your Customer Community Investment". Includes some case study data and best practices.
Community Engagement: Managing Communities Across Digital EmbassiesEdelman Digital
Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed. This slideshow provides a strategic framework for the large enterprise to follow.
Are you feeling crazed trying to keep up with social technologies but feeling like you are sliding further behind? Most of us are but there is another way to approach the challenge.
Community management goes way beyond customer service and crisis management. Making human connections is absolutely crucial to the success of your business. There is no avoiding it.
All the data has citations and sources, so you can show this to your boss, your coworkers, your clients, or anybody who needs to learn the value of community management!
Metaphic or the art of looking another way.Suresh Manian
For all intents and purposes, we are our words. And verbs and adjectives capture actions and sentiments better than any other tool. Metaphic is premised on the belief that a grammar book and a calculator are all you really need to make sense of web search and social media chatter, apart from all text, in general.
Despite the dollars being spent on corporate sustainability, there are common issues that prevent communications from having the impact they could. Check out 12 common mistakes companies make in their sustainability communications (and other corporate communications).
This slideshow also has audio. I talk for 30 minutes about top-shelf professional writing and professional email usage. Using these tips will give you competitive advantages in the workplace and enhance your ability to communicate effectively.
Contact me if you want a copy of the file with audio - I'm happy to share with proper copyright protection.
This is a presentation shared at CATE about using NPR's This I Believe essays as mentor text for students to write reflective and narrative blogposts. Geared toward teachers.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Rethinking Surveys for Digital-First Community EngagementBang the Table
With digital-first community engagement sweeping through cities across the globe, it is important to explore best practices and strategies when it comes to engaging the public and obtaining inclusive participation. How do we get richness and meaning, relationships and empathy, resilience and rapport out of a digital-first approach?
Auckland West Transport Network: Using civic technology to engage the communityBang the Table
Presentation to the IAP2 network in Auckland, New Zealand, about the use of Bang the Table's online stakeholder engagement software, EngagementHQ, to engage the broader Auckland community in a conversation about transport planning
Presentation to the 2013 Australasian IAP2 conference by Dr Crispin Butteriss on the power and possibility of digital stories as part of community engagement processes.
Presentation slides from the Australasian IAP2 national conference in Sydney, October 2011. The session was co-hosted by Ben Parsons talking about using Tablets for community consultation.
Presentation to the Australian and Singaporian Commissioners of Taxation on the application of various new media and social software applications to the revenue collection agencies.
Using Facebook and Twitter as Community Engagement Tools, some pros and cons
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5. A way to get information out fast Where people subscribe to your thoughts A place to share ideas on issues and events A river not a pond A two way medium
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12. #1 We are all clueless at the outset. Create a personal account and play a while
25. Gets the news out fast Retweets encourage a viral effect Fast 2 way communication Good as part of package to inform It’s free
26. Too often used to bore Appeals to a very narrow demographic Less use to the Right of the spectrum Is anyone really listening? 140 Characters limits expression Difficult to analyse results
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35. An opportunity to build long term relationships Strong aggregations of users It’s where the crowds are Packed full of information Effective ads
36. Community pages mean it is unsafe to promote Reporting & interpreting results is problematic Used for fun, do they want you here? Changing security environment Community safety considerations Low use of search