Shirlaws business coach Jacob Aldridge uses his team\'s email marketing experience to discuss how best to use metrics to achieve your emarketing outcomes
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Silver Spenders: How to advertise to over 50s from PPC Hero's #HeroConf LondonBranded3
Why target the over 50s when millennials are cooler? What do over 50s do online? What messages and tactics resonate? Strategy Director Stephen Kenwright spoke about Silver Spenders at #HeroConf London on 23/10/17.
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Silver Spenders: How to advertise to over 50s from PPC Hero's #HeroConf LondonBranded3
Why target the over 50s when millennials are cooler? What do over 50s do online? What messages and tactics resonate? Strategy Director Stephen Kenwright spoke about Silver Spenders at #HeroConf London on 23/10/17.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
Hear first-hand accounts from top marketers as they discuss redesigns, drivers for change, metrics for success, and best practices acquired along the way.
Learn how you can use marketing analytics and data to prioritize development tasks as well as measure the business impact of those development projects. As well, in this video we’ll review some of the common pitfalls that can keep you from successfully using data in your development projects.
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Slides from "Measure What Matters: Monitoring & Measurement in the New Media World" as presented to the Southern Connecticut Chapter of PRSA in January 2015.
The Ultimate Guide to Facebook Data ActivationKatana Media
In our webinar, Advanced Data Activation in Facebook, learn how to align creative messaging with strategic campaign optimizations. We teach you how to execute paid social campaigns for success.
Creating Better Customer Experiences Online (with Top Tasks) presented by Ger...Patrick Van Renterghem
Creating Better Customer Experiences Online (with Top Tasks) presented by @GerryMcGovern on Dec. 4th, 2013 @itworks. Interesting for Web (Internet, Intranet, portals) designers, content managers, communication officers, marketing departments, ...
Human Resources Performance Management Metrics Powerpoint Presentation SlidesSlideTeam
Looking to take up your HR performance metrics PowerPoint show to next level? Just check out our readymade deck Human Resources Performance Management Metrics PowerPoint Presentation Slides with 61 slides precisely showcase the data. Our Human Resources Performance Management Metrics PPT presentation supports to underline the important aspects related to HR performance metrics like performance review the role of HR, metrics model, most common HR metrics, employee turnover, profit per employee, revenue per employee, revenue-cost per employee comparison, workforce diversity by gender, staff with professional qualification, competency rating and many more such designs examples. With help of our PowerPoint presentation deck HR teams and managers can easily present the content and reports to the target management. Furthermore, using this visually impactful PPT slide sample, you can brief employees about employee absence schedule, employee absenteeism, employee attendance tracker, performance review scoring, training hours per employee etc. Above all, exclusive presentation slides like employee satisfaction, staff engagement model, David Zinger or Aon Hewitt employee engagement, HR Dashboard etc. are included to touch all aspects of a brilliant human resources PPT presentation. So, what’s holding you back? Click and download our readymade Human Resources Performance Management Metrics Presentation sample and show your PowerPoint skills. Enlighten folks on baseless intolerance with our Human Resources Performance Management Metrics Powerpoint Presentation Slides. Condemn any acts of bigotry. https://bit.ly/3AwuYGE
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Human Resources Performance Management Metrics PowerPoint Presentation Slides SlideTeam
Looking to take up your HR performance metrics PowerPoint show to next level? Just check out our readymade deck Human Resources Performance Management Metrics PowerPoint Presentation Slides with 61 slides precisely showcase the data. Our Human Resources Performance Management Metrics PPT presentation supports to underline the important aspects related to HR performance metrics like performance review the role of HR, metrics model, most common HR metrics, employee turnover, profit per employee, revenue per employee, revenue-cost per employee comparison, workforce diversity by gender, staff with professional qualification, competency rating and many more such designs examples. With help of our PowerPoint presentation deck HR teams and managers can easily present the content and reports to the target management. Furthermore, using this visually impactful PPT slide sample, you can brief employees about employee absence schedule, employee absenteeism, employee attendance tracker, performance review scoring, training hours per employee etc. Above all, exclusive presentation slides like employee satisfaction, staff engagement model, David Zinger or Aon Hewitt employee engagement, HR Dashboard etc. are included to touch all aspects of a brilliant human resources PPT presentation. So, what’s holding you back? Click and download our readymade Human Resources Performance Management Metrics Presentation sample and show your PowerPoint skills. Enlighten folks on baseless intolerance with our Human Resources Performance Management Metrics PowerPoint Presentation Slides. Condemn any acts of bigotry.
Digital Marketing Trends & Best Practices SummitMDR
At our Digital Marketing Trends Summit, customers learned tips and tricks for improving their digital marketing including best practices for email, web advertising, social media, and engagement across channels.
Human Resources Management Process PowerPoint Presentation Slides SlideTeam
In order to give new definition to your business, it’s important to have the right planning and information recorded in human resources management process PowerPoint slides. It’s not only the people but the department associated, whose information, objective and achievements are to be recorded in human resource PPT presentation. Every single step designed and implemented to maximize the human resource potential can be recorded in this very handy and easy to use presentation layout. Recruitment, interview and hiring process becomes very easy and manageable when you have all the stats right in front of you in PPT design. The human resources managers can coordinate well with the administrative staff by directing, coordinating and planning well with the help of pre designed PowerPoint visual. Management becomes much of an easy task when information can be added in human resource PowerPoint presentation as and when required. The images create a 3D illusion, thus making your work on presentation speak for itself without you having to invest a lot of time. Express affection with our Human Resources Management Process PowerPoint Presentation Slides. They help display your emotions.
Human Resources Management Process Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
In order to give new definition to your business, it’s important to have the right planning and information recorded in human resources management process PowerPoint slides. It’s not only the people but the department associated, whose information, objective and achievements are to be recorded in human resource PPT presentation. Every single step designed and implemented to maximize the human resource potential can be recorded in this very handy and easy to use presentation layout. Recruitment, interview and hiring process becomes very easy and manageable when you have all the stats right in front of you in PPT design. The human resources managers can coordinate well with the administrative staff by directing, coordinating and planning well with the help of pre designed PowerPoint visual. Management becomes much of an easy task when information can be added in human resource PowerPoint presentation as and when required. The images create a 3D illusion, thus making your work on presentation speak for itself without you having to invest a lot of time. Express affection with our Human Resources Management Process Powerpoint Presentation Slides. They help display your emotions. https://bit.ly/3FqdjSC
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
Hear first-hand accounts from top marketers as they discuss redesigns, drivers for change, metrics for success, and best practices acquired along the way.
Learn how you can use marketing analytics and data to prioritize development tasks as well as measure the business impact of those development projects. As well, in this video we’ll review some of the common pitfalls that can keep you from successfully using data in your development projects.
In part 2 of the Copernicus Marketing Planning 3.0 webcast series, Eric Paquette describes how marketers can and should evaluate their marketing strategy using a simulation approach to marketing mix optimization. The slides from his presentation offer suggestions for how to embed strategic elements such as targeting, positioning, and communications planning into a virtual marketplace in order to forecast the effects.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Slides from "Measure What Matters: Monitoring & Measurement in the New Media World" as presented to the Southern Connecticut Chapter of PRSA in January 2015.
The Ultimate Guide to Facebook Data ActivationKatana Media
In our webinar, Advanced Data Activation in Facebook, learn how to align creative messaging with strategic campaign optimizations. We teach you how to execute paid social campaigns for success.
Creating Better Customer Experiences Online (with Top Tasks) presented by Ger...Patrick Van Renterghem
Creating Better Customer Experiences Online (with Top Tasks) presented by @GerryMcGovern on Dec. 4th, 2013 @itworks. Interesting for Web (Internet, Intranet, portals) designers, content managers, communication officers, marketing departments, ...
Human Resources Performance Management Metrics Powerpoint Presentation SlidesSlideTeam
Looking to take up your HR performance metrics PowerPoint show to next level? Just check out our readymade deck Human Resources Performance Management Metrics PowerPoint Presentation Slides with 61 slides precisely showcase the data. Our Human Resources Performance Management Metrics PPT presentation supports to underline the important aspects related to HR performance metrics like performance review the role of HR, metrics model, most common HR metrics, employee turnover, profit per employee, revenue per employee, revenue-cost per employee comparison, workforce diversity by gender, staff with professional qualification, competency rating and many more such designs examples. With help of our PowerPoint presentation deck HR teams and managers can easily present the content and reports to the target management. Furthermore, using this visually impactful PPT slide sample, you can brief employees about employee absence schedule, employee absenteeism, employee attendance tracker, performance review scoring, training hours per employee etc. Above all, exclusive presentation slides like employee satisfaction, staff engagement model, David Zinger or Aon Hewitt employee engagement, HR Dashboard etc. are included to touch all aspects of a brilliant human resources PPT presentation. So, what’s holding you back? Click and download our readymade Human Resources Performance Management Metrics Presentation sample and show your PowerPoint skills. Enlighten folks on baseless intolerance with our Human Resources Performance Management Metrics Powerpoint Presentation Slides. Condemn any acts of bigotry. https://bit.ly/3AwuYGE
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Human Resources Performance Management Metrics PowerPoint Presentation Slides SlideTeam
Looking to take up your HR performance metrics PowerPoint show to next level? Just check out our readymade deck Human Resources Performance Management Metrics PowerPoint Presentation Slides with 61 slides precisely showcase the data. Our Human Resources Performance Management Metrics PPT presentation supports to underline the important aspects related to HR performance metrics like performance review the role of HR, metrics model, most common HR metrics, employee turnover, profit per employee, revenue per employee, revenue-cost per employee comparison, workforce diversity by gender, staff with professional qualification, competency rating and many more such designs examples. With help of our PowerPoint presentation deck HR teams and managers can easily present the content and reports to the target management. Furthermore, using this visually impactful PPT slide sample, you can brief employees about employee absence schedule, employee absenteeism, employee attendance tracker, performance review scoring, training hours per employee etc. Above all, exclusive presentation slides like employee satisfaction, staff engagement model, David Zinger or Aon Hewitt employee engagement, HR Dashboard etc. are included to touch all aspects of a brilliant human resources PPT presentation. So, what’s holding you back? Click and download our readymade Human Resources Performance Management Metrics Presentation sample and show your PowerPoint skills. Enlighten folks on baseless intolerance with our Human Resources Performance Management Metrics PowerPoint Presentation Slides. Condemn any acts of bigotry.
Digital Marketing Trends & Best Practices SummitMDR
At our Digital Marketing Trends Summit, customers learned tips and tricks for improving their digital marketing including best practices for email, web advertising, social media, and engagement across channels.
Human Resources Management Process PowerPoint Presentation Slides SlideTeam
In order to give new definition to your business, it’s important to have the right planning and information recorded in human resources management process PowerPoint slides. It’s not only the people but the department associated, whose information, objective and achievements are to be recorded in human resource PPT presentation. Every single step designed and implemented to maximize the human resource potential can be recorded in this very handy and easy to use presentation layout. Recruitment, interview and hiring process becomes very easy and manageable when you have all the stats right in front of you in PPT design. The human resources managers can coordinate well with the administrative staff by directing, coordinating and planning well with the help of pre designed PowerPoint visual. Management becomes much of an easy task when information can be added in human resource PowerPoint presentation as and when required. The images create a 3D illusion, thus making your work on presentation speak for itself without you having to invest a lot of time. Express affection with our Human Resources Management Process PowerPoint Presentation Slides. They help display your emotions.
Human Resources Management Process Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
In order to give new definition to your business, it’s important to have the right planning and information recorded in human resources management process PowerPoint slides. It’s not only the people but the department associated, whose information, objective and achievements are to be recorded in human resource PPT presentation. Every single step designed and implemented to maximize the human resource potential can be recorded in this very handy and easy to use presentation layout. Recruitment, interview and hiring process becomes very easy and manageable when you have all the stats right in front of you in PPT design. The human resources managers can coordinate well with the administrative staff by directing, coordinating and planning well with the help of pre designed PowerPoint visual. Management becomes much of an easy task when information can be added in human resource PowerPoint presentation as and when required. The images create a 3D illusion, thus making your work on presentation speak for itself without you having to invest a lot of time. Express affection with our Human Resources Management Process Powerpoint Presentation Slides. They help display your emotions. https://bit.ly/3FqdjSC
5. We give our clients a lot of love. But we weren’t engaging with the majority of people we had a business relationship with. Shirlaws Queensland - before email marketing # of Businesses we are in a relationship with 600 # of Businesses who were ‘Coaching Clients’ last year 60
6. Shirlaws Queensland - before email marketing Which meant they might forget about us, and engage another business coaching firm # of Businesses we are in a relationship with 600 # of Businesses who were ‘Coaching Clients’ last year 60
7. TO ENGAGE Shirlaws Business Links Shirlaws Queensland – WHY email marketing?
11. Open rates Click through v open Unique links per clicked through Most engaging email subject line Most engaging topics Most engaging placement of links Shirlaws v industry averages So What Metrics do I need? (measuring engagement)
12. Click through rates (total) Bounce numbers HTML v plain text Total clicks Subsequent website interaction Relationship to workshop attendance Quality of the joke Who loves me or doesn’t love me Metrics I don’t use but you might
13. Bounce numbers Open rates Click through rates (total) HTML v plain text Total clicks Subsequent website interaction and Sales Most opened email subject lines Most clicked placement and formatting of links Another Example (Purpose – Sales)
17. Quirky v Business-like Quirky subject lines are 10% more likely to be opened Shirlaws Queensland - Open Rate by Subject Line
18. Quirky v Business-like 29.90% Open 40.07% Open Shirlaws Queensland - Open Rate by Subject Line
19. Quirky and Other Business are 20% more likely to be clicked on! Shirlaws Queensland - Open Rate by Subject Line
20. Van Halen's M&Ms Socks by subscription Think Feel Know Indicator Getting enough sleep? Income | Equity | Control | Yoghurt What the internet knows about you Most Engaging Topics
26. Relationship with workshop marketing Removing / replacing the ‘send to a friend’ header Is orange a better header colour Release of online products – do we change the purpose for 2010? Christmas gift – an e-book of the intranet jokes of the week Survey of readers to test assumptions Upcoming REVIEW Discussions
28. Brand awareness increased – linked to ‘quirky’, ‘joke’, and ‘business width and depth’ Engagement with Shirlaws has increased People don’t want to be sold to each week My Key Learnings from Metrics
29. Business Geek Shirlaws Blog www.shirlawsonline.com Shirlaws Business Links [email_address] Vision 6 Metrics Reports http://www.vision6.com.au/emailreport.html Internet Marketing Blog www.blog.hubspot.com Signal v Noise www.37signals.com/svn Trovus www.rewardingdialogue.co.uk Techcrunch www.techcrunch.com Hacker News news.ycombinator.com Paul Graham www.paulgraham.com Extra Reading