A Brief resume of my recent career and consultation involvement around I.C.E (as founder) and requests to assist start up companies especially around innovation in the Health 2.0 arena.
MRI Middle East is a recruitment firm established in Dubai in 2000 with 23 employees covering the MENA region and providing executive search services through their sister company Rye James Associates. They are part of the global MRI network of 1,100 offices in 35 countries that placed over 45,000 individuals in 2008. MRI Middle East works with clients across various industries including real estate, financial services, industrial, technology, consumer goods, media and healthcare. Some of their GCC clients include Novartis, Dubai Maritime City, Merrill Lynch, and Coutts Bank.
Social Media Marketing: the New Frontier in DigitalReynaldo Villar
The document discusses social media marketing and provides a sample starter kit. It defines social media marketing as using social media to achieve branding and marketing goals. It outlines basic social media categories like sharing, networking, news and bookmarking sites. It then describes how social media can help businesses through increased traffic, awareness, reputation and sales. Finally, it proposes a starter kit that includes setting up an RSS reader, joining forums, LinkedIn, Facebook, creating a blog, Meetup.com and participating on Yahoo Answers.
The Changing Landscape of the Health Insurance Market (2010)Reynaldo Villar
The document discusses the changing landscape for health insurance due to the Affordable Care Act and opportunities for insurance agents. It notes that the individual health insurance market will double in size to 45 million people and highlights keys to survival like greater efficiency, higher productivity, diversified offerings, and online marketing. Specific opportunities mentioned include selling ancillary products and utilizing tools for quoting, applications, and productivity as well as pursuing three pillars of online marketing.
The document lists over 50 presentations given by Reynaldo Villar on digital marketing topics related to online lead generation and sales for insurance agents. The presentations were hosted by various insurance companies and organizations between 2009-2013. The topics included search engine optimization, social media marketing, email marketing, pay-per-click advertising, and website usability. Many of the presentations provided links to additional resources on the topics covered.
Effective Email Drip Marketing on a Shoestring BudgetReynaldo Villar
Effective Email Drip Marketing on a Shoestring Budget
Presented at: Norvax University Conference
September 24-25, 2009 | Los Angeles, CA
Speaker: Rey Villar
A Brief resume of my recent career and consultation involvement around I.C.E (as founder) and requests to assist start up companies especially around innovation in the Health 2.0 arena.
MRI Middle East is a recruitment firm established in Dubai in 2000 with 23 employees covering the MENA region and providing executive search services through their sister company Rye James Associates. They are part of the global MRI network of 1,100 offices in 35 countries that placed over 45,000 individuals in 2008. MRI Middle East works with clients across various industries including real estate, financial services, industrial, technology, consumer goods, media and healthcare. Some of their GCC clients include Novartis, Dubai Maritime City, Merrill Lynch, and Coutts Bank.
Social Media Marketing: the New Frontier in DigitalReynaldo Villar
The document discusses social media marketing and provides a sample starter kit. It defines social media marketing as using social media to achieve branding and marketing goals. It outlines basic social media categories like sharing, networking, news and bookmarking sites. It then describes how social media can help businesses through increased traffic, awareness, reputation and sales. Finally, it proposes a starter kit that includes setting up an RSS reader, joining forums, LinkedIn, Facebook, creating a blog, Meetup.com and participating on Yahoo Answers.
The Changing Landscape of the Health Insurance Market (2010)Reynaldo Villar
The document discusses the changing landscape for health insurance due to the Affordable Care Act and opportunities for insurance agents. It notes that the individual health insurance market will double in size to 45 million people and highlights keys to survival like greater efficiency, higher productivity, diversified offerings, and online marketing. Specific opportunities mentioned include selling ancillary products and utilizing tools for quoting, applications, and productivity as well as pursuing three pillars of online marketing.
The document lists over 50 presentations given by Reynaldo Villar on digital marketing topics related to online lead generation and sales for insurance agents. The presentations were hosted by various insurance companies and organizations between 2009-2013. The topics included search engine optimization, social media marketing, email marketing, pay-per-click advertising, and website usability. Many of the presentations provided links to additional resources on the topics covered.
Effective Email Drip Marketing on a Shoestring BudgetReynaldo Villar
Effective Email Drip Marketing on a Shoestring Budget
Presented at: Norvax University Conference
September 24-25, 2009 | Los Angeles, CA
Speaker: Rey Villar
Website Design “Must Have” Elements for Optimal Lead GenerationReynaldo Villar
Rey Villar presented at the Norvax University Conference on website design elements that generate leads. He discussed three categories of essential elements: specific pages like About Us and Contact Us; page elements like calls to action and contact methods; and site elements like design, navigation, and messaging. Villar emphasized evaluating websites objectively, including common assumptions, and highlighted elements like testimonials, buyers guides, and using carriers to build trust. He concluded the most important factors are applying conversion-focused elements and keeping designs simple.
The document provides tips for copywriters on how to effectively write marketing content. It emphasizes the importance of understanding the product, customer pain points, and testing headlines to get readers to engage. Copywriters are advised to focus on benefits, write conversationally, and structure content to guide readers through to a call to action. Proper practice, testing, and delivering on promises are key to successful copywriting.
Workshop: Generating Leads, Prospects and SalesReynaldo Villar
Workshop: Generating Leads, Prospects and Sales
AIMSVAR 2013 Annual Conference
April 25, 2013
DoubleTree Atlanta
Rey Villar
Twitter: @reyvillar
LinkedIn: reynaldovillar
The Changing Landscape of the Health Insurance Market (2010)Reynaldo Villar
The Changing Landscape of the Health Insurance Market
Presented to the Agent Advisory Council
By Rey Villar, Online Marketing Manager
San Antonio, TX, November 8, 2010
Generating, Converting and Selling to Health Insurance Online LeadsReynaldo Villar
Generating, Converting and Selling to Health Insurance Online Leads
Presented to the South Carolina Association of Health Underwriters (SCAHU)
By Rey Villar
Columbia, SC, March 8, 2011
The document discusses how idea management platforms can help foster innovation among remote workers by empowering collaborative computing technologies. It describes a fictional mortgage company that implemented the idea platform SpigitEngage to encourage employees working from home to generate and share new ideas. While the technology solved collaboration issues, non-participation remained a problem until incentives and goals were put in place. The conclusion is that as more businesses adopt remote work and seek innovation, idea management systems will grow in use.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Website Design “Must Have” Elements for Optimal Lead GenerationReynaldo Villar
Rey Villar presented at the Norvax University Conference on website design elements that generate leads. He discussed three categories of essential elements: specific pages like About Us and Contact Us; page elements like calls to action and contact methods; and site elements like design, navigation, and messaging. Villar emphasized evaluating websites objectively, including common assumptions, and highlighted elements like testimonials, buyers guides, and using carriers to build trust. He concluded the most important factors are applying conversion-focused elements and keeping designs simple.
The document provides tips for copywriters on how to effectively write marketing content. It emphasizes the importance of understanding the product, customer pain points, and testing headlines to get readers to engage. Copywriters are advised to focus on benefits, write conversationally, and structure content to guide readers through to a call to action. Proper practice, testing, and delivering on promises are key to successful copywriting.
Workshop: Generating Leads, Prospects and SalesReynaldo Villar
Workshop: Generating Leads, Prospects and Sales
AIMSVAR 2013 Annual Conference
April 25, 2013
DoubleTree Atlanta
Rey Villar
Twitter: @reyvillar
LinkedIn: reynaldovillar
The Changing Landscape of the Health Insurance Market (2010)Reynaldo Villar
The Changing Landscape of the Health Insurance Market
Presented to the Agent Advisory Council
By Rey Villar, Online Marketing Manager
San Antonio, TX, November 8, 2010
Generating, Converting and Selling to Health Insurance Online LeadsReynaldo Villar
Generating, Converting and Selling to Health Insurance Online Leads
Presented to the South Carolina Association of Health Underwriters (SCAHU)
By Rey Villar
Columbia, SC, March 8, 2011
The document discusses how idea management platforms can help foster innovation among remote workers by empowering collaborative computing technologies. It describes a fictional mortgage company that implemented the idea platform SpigitEngage to encourage employees working from home to generate and share new ideas. While the technology solved collaboration issues, non-participation remained a problem until incentives and goals were put in place. The conclusion is that as more businesses adopt remote work and seek innovation, idea management systems will grow in use.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Advertising and Promotion of whisper by Sakthi Sundar
Using Email Marketing to Convert More Leads into Sales
1.
2. Using Email Marketing to Convert More Leads
Why email marketing?
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Lower lead generation and conversion costs
Valuable revenue-generating asset
Better tracking capabilities
Higher return on investment (ROI)
More submitted apps!
3. Using Email Marketing to Convert More Leads
Your email marketing checklist
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
1. Know the law!!!
2. Select an ESP - email service provider
3. Plan a long-term campaign
4. Build your mailing list
5. Launch tips for higher open, CTR and conversion rates!
4. Using Email Marketing to Convert More Leads
Why email marketing?
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
5. Using Email Marketing to Convert More Leads
Why email marketing?
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
For every dollar spent on email marketing in 2007, marketers can
expect an estimated $48.29 ROI. (Direct Marketing Association, 2007)
66% of those surveyed said they had made a purchase because
of a marketing message received through email. (ExactTarget “2008
Channel Preference Survey,” 2008)
Email produced the highest response rates (4.09%) for those
companies whose primary objective was to generate leads.
(Direct Marketing Association, “Response Rate Trends Report,” 2007)
6. Using Email Marketing to Convert More Leads
Know the law!
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Understanding the CAN-SPAM Act is
crucial for your long-term marketing
success:
Not knowing and following the rules can
cost you money.
Not knowing and following the rules
could go into your permanent record!
Understanding the CAN-SPAM Act will
increase your delivery, open, click-
through and conversion rates…as well
as your sales.
7. Using Email Marketing to Convert More Leads
Embrace the law
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Each commercial email MUST contain:
Your valid physical mailing address
An advertisement disclosure (unless double opt-in)
Correct and legitimate header information
An easy and no-cost “Opt-Out” mechanism
8. Using Email Marketing to Convert More Leads
Follow the law
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
NEVER do any of the following:
Sell or share email addresses that have opted out.
Build your list through scraping or illegal harvesting.
Intentionally delay or hinder opt-outs.
Use deceptive or misleading subject lines.
Use deceptive or misleading “From” or “To” information.
9. Using Email Marketing to Convert More Leads
Use an ESP
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Automatically checks “spam factor” and enforces CAN-SPAM
requirements.
Makes it easy to create and send emails to thousands of
prospects and leads.
Cost: free trial; then affordable monthly rates.
Recommended for beginners:
www.iContact.com
www.mailchimp.com
www.ConstantContact.com
10. Using Email Marketing to Convert More Leads
Plan a long-term campaign
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
1. Segment your list
2. Create a 12-month calendar using different types
3. Decide on a template design
4. Autoresponder messages
5. Sequentially programmed messages
6. [Advanced] rules-based emails
11. Using Email Marketing to Convert More Leads
Plan for long-term needs
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Finding or developing quality content
Special promotions
Up-selling opportunities
Collaborate with other businesses
Integrate with your website
[Bonus] Revive dormant leads!
12. Using Email Marketing to Convert More Leads
Build your mailing list
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Add your 3rd-party Internet leads
Website subscription widget
Newsletters and eBooks
Contests and referrals
Never buy email lists!
13. Using Email Marketing to Convert More Leads
Growing your list
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Content strategy: e-books, tools, etc.
Contests
Send only relevant emails to segments
Give them a reason to stay on your list
Triggered emails
Ask for referrals and pass-alongs
14. Using Email Marketing to Convert More Leads
List hygiene
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Clean out duplicates and bad addresses
Pay attention to “opt outs”
Note: unsubscribes are better than spam complaints
Expect turnover of 20% to 30% per year
Remove or segment non-prospects
15. Using Email Marketing to Convert More Leads
Elements of an effective email
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Avoid fluff and generalities
Leave readers feeling smarter
Always have a “Call to Action”
Always include a privacy statement
Keep it clean (content and design)
People like freebies, but they want relevance
16. Using Email Marketing to Convert More Leads
Subject line tips
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
The first 40 characters are key!
Test and keep testing!
Up to 60% increase when localizing info and company
name included (Jupiter Research, 2007)
2/3 of "report spam" or "junk" button clicks are due to the
subject line (Email Sender and Provider Coalition, 2007)
The best subject lines tell what's inside; the worst subject
lines sell what's inside (MailChimp, 2007)
17. Using Email Marketing to Convert More Leads
Your subject line is crucial
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
18. Using Email Marketing to Convert More Leads
When should you send?
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
Weekend deliveries are best, with open rates of up to
38.3%. (eROI Email Statistics, 2006)
Saturday is best for click-throughs (5.4%), followed
closely by Thursday. (eROI Email Statistics, 2006)
Consumers overwhelmingly prefer to receive
commercial emails on Wednesdays and Fridays. (eROI
Email Statistics, 2006)
19. Using Email Marketing to Convert More Leads
Email marketing tips
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
For better response and conversions: Test, Test, Test
More emails/week = more opt-outs
Use landing pages when possible
Simpler alternatives: blogs and autoresponders
20. Using Email Marketing to Convert More Leads
Your email marketing checklist
Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009
1. Know the law!!!
2. Select an ESP - email service provider
3. Plan a long-term campaign
4. Build your mailing list
5. Create and use effective (relevant) content