Using Data Analysis and Branding to Build Relationships

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Library Leadership & Management Association (LLAMA), American Library Association (ALA)

2008 Annual Conference American Library Association Program: Turn Numbers into Facts: Using Data Analysis and Branding for Fundraising Success.” Monday, June 30, 2008 from 1:30 p.m. – 3:30 p.m. Sponsored by FRFDS

Using Data Analysis and
Branding to Build Relationships

The 2008 Annual Conference
American Library Association

Bonnie Thomas Ph D
Thomas, Ph.D.
BTS Research Consulting
Carroll Community College

Ho Do you Build Context?
How o B ild Conte t?

What do you
want to
know?

Collect
Creating Data
strategies to necessary
use results to answer
questions

Reporting out Analyze
on results Data

Using Data Analysis and Branding to Build Relationships

In this presentation (given in early 2020) I explain that to build digital products, data analysts/scientists and designers need to leverage each other’s processes and work as a unit. I introduce the problem solving approach of data analysts/scientists and designers as well as how to combine these approaches. Additionally, I explain how mental models and algorithms, while associated with design and data science, respectively, are similar ways to represent phenomena and questions about them.

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As companies increasingly integrate data across functions, the boundaries between marketing, sales and operations have been blurring. This allows them to find new opportunities that arise by aligning and integrating the activities of supply and demand to improve commercial effectiveness. Instead of conducting post-hoc analyses that allow them to correct future actions, companies generate and analyze data in near real-time and adjust their operations processes dynamically. Transitioning from static analytics outputs to more dynamic contextualized insights means analytics can be delivered with increased relevance closer to the point of decision. This talk will cover the analytics journey from descriptive, predictive and prescriptive analytics to derive actionable and timely insights to improve customer experience to drive marketing, salesforce and operations excellence.

Data visualization has become increasingly more important and sits at the center of how people learn about and experience the world. We process information about politics, business insights and every day decisions through “visual soundbites”. As data journalists, we have incredible power to both positively influence as well as misguide conversations with the choices that we make when presenting graphical results. In this presentation, we will share some of the best practices that help deliver stories that matter and avoid creating those that mislead.

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Outcomes, Impact and Communications Outcomes and communicating impact are hot topics in philanthropy, but how does your organization incorporate outcome data along with communications into program and grants management? Are there systems in place to support each function and how do they work together? Learn how different foundations have incorporated outcomes tracking along with communications into day-to-day activities and the difference it has made. Hear about the systems they use and how they are designed to support program, grants management, and communications functions. Session panelist: Danette Peters, Mary Reynolds Babcock Foundation, Beth Kanter, author of “Measuring the Networked Nonprofit” and Roberto Cremonini, Cremonini Consulting. Participants will: ● Learn why data tracking is so important. ● Understand the integrated approach of using communications with outcomes data and program. ● Learn some techniques for facilitating staff meetings to identify and prioritize measurement indicators, data analysis, and sense-making steps.

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What does it mean for an organization to be data-driven? How does an organization get there? Many organizations think that they are data-driven but the reality is that few genuinely are and that we could all do better. In this talk, I cover what it truly means to be data driven. The answer, it turns out, is not to do with the latest tools and technologies (although they can help) but having an appropriate data culture than spans the whole organization, where data is accessible broadly, embedded into operations and processes, and enables effective decision making. In this presentation, I dissect what an effective data-driven culture entails, covering facets such as data leadership, data literacy, and A/B testing, illustrating concepts with examples from different industries as well as personal experience.

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