Lawrence S. Ndombi is a regional leader at BPC with over 20 years of experience in human resources. He discusses the changing demands on HR from businesses seeking growth and shareholder value. HR must transform from administrative tasks to strategic business partners that enable business strategies and deliver commercial benefits. Line managers now have increased responsibility for people management tasks. The key HR roles are business partners who help achieve business goals and HR specialists who provide guidance to managers. HR must strengthen its contribution by understanding key business measures and aligning objectives.