Using AR technology which strengthens the point of contact of goods and a person, purchase experience is extended.
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This document discusses augmented reality (AR) and its applications as a sales technique. It provides examples of AR being used by companies in their marketing and products. These include shoe stores using AR to virtually try on shoes, watch companies using AR for virtual watch try-ons, and car companies using AR to see vehicles in virtual environments. The document also discusses the technologies that enable AR like cameras, displays, sensors and how AR is being applied in diverse fields from retail to entertainment.
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Using AR technology which strengthens the point of contact of goods and a person, purchase experience is extended.
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