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Moneyball 
How Analytics Improves Fundraising 
PRESENTED BY DENNIS MCCARTHY 
DONNA WILKINS
What should I 
do?
M&M
Charity Dynamics TEMpO™ 
Technology Engagement MOdel 
Strategy for managing the pace and prioritization of online 
investment 
• Inherently come and go 
• Drive awareness, audience, 
response 
• Require incremental 
investment 
• Ensures ongoing engagement 
• Maximizes campaign 
investment 
• Converts from campaign to 
mission-oriented supporters 
• Built to last 
• Provides utility 
• Manages growing 
constituency 
• Unites disparate campaigns
CMO 
+ 
CTO / CIO
3 Buckets 
1. Do-It-Yourself 
2. Integrated Fundraising 
3. Mobile
Do It Yourself
Integrated Marketing
Mobile
M&M
What’s Next 
• User generated video content 
• Who are you constituents? 
• Age / Race / Gender 
• Transparent loyalty programs 
• Valuing acceleration
Learn More 
• Nten / CD Donor Engagement Study 
• CD Interactive Investment Study 
• CD Blog
Q&A
Are you pumped up and ready to go? 
Don’t forget to complete 
a session survey! 
Each completed survey enters you into a drawing to win a 
complimentary registration to bbcon 2015 in Austin, Texas*. 
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be 
exchanged, applied to, or combined with any other offer. 
15 #bbcon

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Using Analytics to Improve Fundraising

  • 1. Moneyball How Analytics Improves Fundraising PRESENTED BY DENNIS MCCARTHY DONNA WILKINS
  • 2.
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