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Marketing in the Digital World
The document discusses the digital marketing strategies of McDonald's in Russia, highlighting key performance metrics such as an engagement rate (ETR) of 17% and a cost per engagement (CPE) of 2.3 rubles. It notes that the view-through rate (VTR) is consistently 70%. Overall, the document emphasizes the effectiveness of McDonald's digital marketing efforts in the Russian market.
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Marketing in the Digital World
- 1. McDonald`s Russia Marketing inthe Digital World
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- 6. 6McDonald`s Russia ETR =17% CPE = 2,3 ₽
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