2. Blumler and Katz suggested that media is
used to satisfy their needs. They identified
four needs and thus called the four
needs theory. These are them:
Escape and diversion
Surveillance and information
Personal relationships
Personal identity
3. Watching the film allows people to
escape from everyday life as you are
getting to see into someone else's life
which can almost make you forget
about your own when watching the film.
4. Two perspectives of gathering
information from the short occur here.
One being finding information about the
character and the situation he is in and
the other being the information given
about reality in the world back in that
era but also in the world today.
The review can give away information to
the reader about the film which can
make them want to watch it.
5. The short is a starting point to create
personal relationships as it gives people
something to talk and discuss. It means
people can interact with one and other
to form these relationships. This can also
include the review as this can create
personal relationships in the same way as
it does with the short film.
This closely relates to Personal identity
too…
6. Personal identity comes from people
identifying them selves in specific groups
who watch short films or who read film
magazines and reviews which is how it
closely relates to personal relationships.
Once you start watching short films and
make relationships with people who also
watch short films rather than blockbusters
which they can personally identify as part
of a group.
Identity could be formed by not identifying
themselves as the character in the film but
knowing family members, friends or knowing
of someone who is going through the same
problem as the character is.
