The document discusses user-generated content (UGC) marketing. It defines UGC as any content such as text, images, videos, reviews or social media posts created and shared by users. The document then discusses types of UGC like blog posts, reviews, social media posts and photos/videos. It also outlines strategies for UGC marketing like providing calls to action, running contests and engaging with and curating user content. Finally, it concludes that UGC can help brands extend their reach and gain valuable customer insights.

1. User-Generated
ContentMarketing
(UGC)
By: Divya Kumari Singh
7boats.com

2. 01
INTRODUCTION
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TYPES
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STRATEGIES
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CONCLUSION
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3. Harnessing the Power of
User-Generated Content in
Digital Marketing

4. INTRODUCTION
User-Generated Content (UGC) refersto anyformof content,
suchastext, images,videos, reviews,testimonials, and
social media posts, that iscreated and shared byusers or
consumers . Itcanbeapowerful tool for businessesasit
provides anauthentic and organic perspective fromreal
customers, influencing theopinions, perceptions, and
purchasing decisions of others. Itiscontent that is
voluntarily contributed byindividuals who have apersonal
connection or experiencewithaproduct, service,or brand.
7boats
Academy

5. TYPES OF (UGC)
Blog post and
Article
Users createblogposts orarticles
sharingtheirinsightsandexperiences
related toa particulartopic
Influencer
Collaborations
Influencersmaygenerate UGCby partnering
withabrandandcreatingcontentthat
showcasestheirexperience with aproduct
Customer Supports
and FAQs
Users maycontributetoUGCby posting
questions,seeking support,orproviding
answers tocommonqueries onforums,
socialmedia platforms,orbrand
communities.
Review and
Testimonials
Users providefeedback,
ratings,andpersonal
experiences aboutaproduct,
service, orbrand
Social Media Post
Users sharetheirthoughts,photos,
videos, andexperiences related toa
brandonsocialmedia platforms.
Photos and videos
Users captureandshareimages orvideos
showcasingtheiruseofa product,their
experiences, orcreativecontentrelated to
abrand.

6. HerearesomeoftheStrategies:
● Provide Clear Calls to Action (CTAs)
● OfferIncentivesand Rewards
● Engage and Respond to UGC
● CreateEngaging and Shareable
Content
● Run UGC Contests and Challenges
STRATEGIES

7. Incorporating UGC intoDigital Marketing
EngageandInteract
Mercury is the closest
planet to the Sun
Monitor andMeasure
Venus is the second
planet from the Sun
CreateaBrandedHashtag
Despite being red, Mars
is actually a cold place
EncourageUserEngagement
It’s the biggest planet in
the Solar System
CurateandModerate Content
Saturn is composed of
hydrogen and helium
Obtain PermissionsandRights
Neptune is the farthest
planet from the Sun

8. CONCLUSION
 Realstories,personalexperiences,andrelatablecontent
sharedbyfellowconsumerscanresonatedeeply,influencing
purchasedecisionsandbrandloyalty.
 UGChasthepowertoextendyourbrand'sreachfarbeyond
yourownmarketingefforts.
 ByanalyzingUGC,yougaindirectfeedbackandcanidentify
patternsandtrendsthathelpshapeyourmarketing
strategies,productdevelopment,andoverallbusiness
decisions.
 WhencustomersactivelyparticipateingeneratingUGC,they
developasenseofownershipandloyaltytowardyourbrand.
Thisstrengthenslong-termcustomerrelationships,leading
torepeatbusiness,positiveword-of-mouth
recommendations,andanextendedcustomerlifetimevalue.

9. VISIT OUR WEBSITE!
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10. THANK YOU !