This document discusses personalization and hyper-targeting in digital marketing. It defines personalization as tailoring marketing messages to individual customers based on their interests and behaviors. Hyper-targeting is a more advanced form that considers additional granular data like purchase history and location. The document explains that personalization and hyper-targeting are important because they can improve the customer experience, increase ROI, and help businesses effectively reach their target audience. It provides examples of how to implement these strategies, such as using customer, AI, and third-party data to segment audiences and create personalized messages.

1. PERSONALIZATION AND HYPER
TARGETING IN DIGITAL
MARKETING
BY: Divya Kumari Singh

2. CONTENT
INTRODUCTION What is
personalization?
What is hyper-
targeting?
Why is
personalizatio
n and hyper-
targeting
important?
How to
implement
personalizatio
n and hyper-
targeting
CONCLUSION

3. Introduction
In today's digital age, consumers are
bombarded with marketing messages from all
sides. In order to cut through the noise and
reach their target audience, businesses need to
adopt personalization and hyper-targeting
strategies.

4. What is personalization?
Personalization is the practice of tailoring
marketing messages to individual customers. This
can be done by using data to segment audiences
into groups with shared interests, demographics, or
behaviors. Once audiences have been segmented,
businesses can then create personalized messages
that are relevant to each group.

5. What is hyper-targeting?
Hyper-targeting is a more advanced form of
personalization that takes into account even more
granular data points. This includes things like a user's
past purchases, browsing history, location, and even the
time of day. By using hyper-targeting, businesses can
deliver highly relevant messages to individual customers
at the right time and place.

6. Why is personalization and hyper-
targeting important?
■ There are several reasons why personalization and hyper-targeting
are important for digital marketing. First, they can help businesses
to improve the customer experience. When customers receive
messages that are relevant to their interests, they are more likely to
engage with those messages and ultimately convert into customers.
■ Second, personalization and hyper-targeting can help businesses to
increase their ROI. By targeting their marketing messages more
effectively, businesses can waste less money on reaching people
who are not interested in their products or services.

7. How to implement personalization and
hyper-targeting
■ There are a number of ways to implement personalization and hyper-
targeting in digital marketing. Some of the most common methods
include:
■ Using customer data: Businesses can use data from their CRM systems,
website analytics, and other sources to segment their audiences and create
personalized messages.
■ Using AI and machine learning: AI and machine learning can be used to
analyze large amounts of data and identify patterns that can be used for
personalization and hyper-targeting.
■ Using third-party data: Businesses can also use third-party data, such as
data from social media platforms, to segment their audiences and create
personalized messages.

8. Conclusion
Personalization and hyper-targeting are powerful
tools that can help businesses to improve the
customer experience, increase ROI, and reach their
target audience more effectively. By using these
strategies, businesses can stay ahead of the
competition and build stronger relationships with
their customers.

9. THANK YOU !