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- 2. 2 • Network of 74 hyper-local, free classified websites in Canada, United Kingdom and Australia. • Headquartered in Victoria, online division of Black Press Group Ltd. – Black Press Group Ltd. largest, privately owned, publisher of community newspapers in North America.
- 3. 3 • Founded 2003, an effective, free, online marketplace for sale of used goods to reduce landfill content and benefit the environment. • Now known as easiest to use, with consistently family-friendly content • UsedEverywhere.com – 1.7M Users per month – Over 60M Impressions per month
- 4. 4 • Canada Classified – 33M Population, 24M Online, Half (51%) of this population is using online classified • USA Classified – 302M Population, 192M Online, (28%) of online population using online classified • UK Classified – 61M Population, 37M Online, (24%)
- 6. 6
- 7. 7 Page Views Canada 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 categories Impressions Series1 4,798,774 8,562,431 2,378,920 3,923,210 1,570,879 2,260,484 1,698,601 Home page Autos Computers Household Pets Real Estate Sporting Goods Over 200,000,000 Ad impressions available
- 8. 8 Our Users • 27% Between 18 and 34 • 27% Between 35 and 49 • 75% From local area surrounding site • 57% Have household income >$60,000 • 25% Have household income >$100,000 • 56% have children • 49.5% Male - 50.5% Female
- 9. 9 • UsedOttawa Free Ads Discussion • Total Ads Posted per Month 70,000 – 47% SOLD • Total Auto Ads Posted per Month 13,000 – 38% SOLD • Total Real Estate Ads Posted per Month 1,500 – 34% SOLD
- 10. 10
- 11. 11 • Over 7200 Face Book Fans • 488 Twitter Followers • 2 Full Time Social Media Managers • 7 Full Time Moderators • Marketing Team Across the Country • Family Friendly Content
- 12. 12 Conclusion • Contact UsedEverywhere for additional information for advertising opportunities • Gareth Dare gdare@usedeverywhere.com •613.600.9705