This document proposes a campaign called "Use Waste" to address waste management in India by implementing biodigesters. Biodigesters convert organic waste into biogas and biosolids. Biogas can be used as fuel and biosolids as fertilizer. The campaign would repurpose existing outreach teams to educate communities on building and using biodigesters. It aims to incentivize proper waste management through economic and social benefits while avoiding public shaming approaches.

1. YOUNG GLORY BRIEF
JANUARY
AMANDA JORDAN & LUKE MELESKI

2. USE WASTE

3. “Use” and “Waste” are the antithesis of one another.
This campaign seeks to bring these two actions together to establish balance.
Polar opposites forced to work together in perfect harmony.
Clean India, Use Waste.

4. FROM JAGGED FORM TO PERFECT CIRCLE
• Swachh Bharat has laid an impressive foundation, but its imperfections have ultimately led to
public shaming. We believe that shame is no incentive.
• “Use Waste” will fill the existing holes of Swachh Bharat, and a perfect circle of reusable waste
will come to life.
• Personal incentive will finally be provided to the people, and open-defecation will be no more.

5. BIODIGESTION
PLASTIC BIO-DIGESTER
• Bio-Digesters produce clean, odorless
biogas and biosolids, through the
anaerobic digestion of organic materials.
Bacteria is killed during this process.
• Bio-Digesters can be built in various
sizes to accommodate different levels of
need, ranging from single family units
to community units.
• Biosolids and biogas can be used to
drastically improve the quality of life of
those in the lower castes of India.

6. WASTE
AND
WATER
MIXTURE
BIO-DIGESTER
REACTION
WASTE METHANEFERTILIZER
RENEWABLE
ENERGY SOURCE
HOW IT WORKS

7. BIO SOLIDS
• Biosolids can be used as an excellent
fertilizer for crops.
• Fertilizer is a resource that many farmers
practicing subsistence farming in India,
cannot afford.
• Poor farmers practicing subsistence family
might see excess crops that could be sold for
profit.

8. BIOGAS
• Biogas can be used to offer light to a dark
home, heat to a cold family, or hot food to
hungry mouths.
• Biogas can even be used to run gas powered,
electric generators.

9. ADDITIONAL BENEFITS
• 80% of waste in India ends up in rivers,
lakes, and ponds. Waste redirection would
mean cleaner waters in India.
• Cleaner water would lead to a major
decrease in number of deaths caused by
waterborne disease.

10. COMMUNITY
OUTREACH
• The existing “Good-Morning Squads” will be
repurposed for the implementation of Bio-Digestion
kits.
• The newly dubbed “Pristine Teams” will educate
their peers on how to use Bio-Digesters, as well as
their benefits.
• Shaming will no longer be an acceptable means of
education.

11. PUBLIC AWARENESS
• Planters that have been cultivated with
biosolids will be placed in village centers.
• Pristine Teams will lead open discussions,
demonstrating the value of biosolids as
fertilizer. Public awareness will improve as
planted vegetables flourish.

12. CELEBRATING
CHANGE
• Village festivals will be held to celebrate
their progress, and further display the
possibilities of Bio-Digesters.
• Food served at the festival will have been
grown with biosolids. Lighting fixtures will
be powered by biogas.
• Pristine Team members will circulate
throughout the festival, ensuring that the
people know where the food and light came
from.

13. POSTERS
• There is a 73% literacy rate in rural
India.
• Our posters have been designed with
that in mind, and rely heavily upon
graphics based instruction.

15. THANK YOU!