LiveType, Soundtrack, and FinalCut were used to create titles and soundtracks for an opening title sequence. LiveType allowed experimenting with title styles and formatting. Soundtrack enabled creating and merging multiple soundtracks while adjusting individual sounds. FinalCut was used for main editing, providing effects and a timeline to adjust clip length, layer items, and sync soundtracks to clips.
In May 2012 Tuitele introduced for the very first time in Spain the measurement of Social TV. A new way of watching and enjoying TV was emerging among Spanish viewers, whom are shifting gradually from being passive viewers to become active viewers, social viewers who watch TV with their smartphones and tablets in their hands, tweeting and posting about a TV show whilst watching it, looking for other viewers’ comments, visiting the show’s profile on a social network or an advertiser’s web site.
TV ratings and Social TV analytics do not measure the same things; people meters measure how many viewers are watching a given show, whilst Social TV analytics measure what part of those viewers interact with the TV show through social networks, analysing their engagement, opinions and feelings about the TV show. Because of that, the relationship between TV ratings and Social TV analytics depends on the show, its genre, target, topics, etc.
Through Social TV analytics, Tuitele brings to TV networks and producers, agencies and advertisers a new way to analyse TV audience. Since the birth of Tuitele, close to 4 million Spaniards have tweeted about a TV show while on air. Social TV in Spain has experienced an outstanding growth, from 600,000 social viewers in September 2012 to 1.5 million in June 2013.
With this report, we aim to show the current picture of Social TV in Spain through the analysis of the first complete TV season with Social TV analytics available, both about TV shows and TV advertising.
In May 2012 Tuitele introduced for the very first time in Spain the measurement of Social TV. A new way of watching and enjoying TV was emerging among Spanish viewers, whom are shifting gradually from being passive viewers to become active viewers, social viewers who watch TV with their smartphones and tablets in their hands, tweeting and posting about a TV show whilst watching it, looking for other viewers’ comments, visiting the show’s profile on a social network or an advertiser’s web site.
TV ratings and Social TV analytics do not measure the same things; people meters measure how many viewers are watching a given show, whilst Social TV analytics measure what part of those viewers interact with the TV show through social networks, analysing their engagement, opinions and feelings about the TV show. Because of that, the relationship between TV ratings and Social TV analytics depends on the show, its genre, target, topics, etc.
Through Social TV analytics, Tuitele brings to TV networks and producers, agencies and advertisers a new way to analyse TV audience. Since the birth of Tuitele, close to 4 million Spaniards have tweeted about a TV show while on air. Social TV in Spain has experienced an outstanding growth, from 600,000 social viewers in September 2012 to 1.5 million in June 2013.
With this report, we aim to show the current picture of Social TV in Spain through the analysis of the first complete TV season with Social TV analytics available, both about TV shows and TV advertising.
2. LiveType
• We used LiveType to create all the titles for our
opening sequence. I had never used LiveType
before as unfortunately we ran out of time during
our Prelim task and therefore did not get the
chance to create and add titles. However, I
helped to create the titles with other members of
my group who had experience using LiveType
allowing me to learn how to use it. But, I did still
struggle using it as I don’t feel the programme is
well set out and I was unaware of how many
effects etc. you are able to add to your titles.
3. This is where we could
LiveType provided
see a preview of our title,
us with a large
it allowed us to
choice of styles to
experiment with the
choose from.
settings and see how well
they worked.
This bar showed us how
long the title would show for
on our opening titles, so we
were able to change it to
suit the flow of our
sequence.
4. Soundtrack
• We used the application Soundtrack to create
both of our soundtracks to be used in our
opening title sequence. It was a great application
to use as it allowed us to create two separate
soundtracks and then merge them together to
then fit in with our opening sequence. I used it
previously on our Prelim task so felt fairly
comfortable with it. We spent a lot of time trying
different sounds as there were so many to
choose from and we wanted to create a well
thought out soundtrack.
5. Soundtrack allowed us to
individually alter all the sounds we
had chosen to put in our
soundtrack which made it easier
for us to fit them all together in an
appropriate way to suit our opening
sequence.
Soundtrack provided a visual display
of all the elements of we were using.
This allowed us to play different
elements for different amount of
time. It was very easy to change
elements to fit in better with our
sequence.
6. FinalCut
• FinalCut was the main editing software we
used for our opening sequence. This is the
application that I have the most
experience with so therefore felt most
comfortable using it. It was quite
complicated to use at first but I now
understand it well and was happy to use
this application individually.
7. We were able to see
FinalCut had many effects to
how the effects would
choose from, we were able to
like whilst
enhance our original material
experimenting them
by using them to make it
which quickly allowed
much more effective
us to establish what
worked the best.
The timeline allowed us to adjust the length of our clips and
also crop out certain bits. Also we were able to layer different
items, meaning we could export our soundtrack and that
adjust on here to match it to the timing of the clips.