Strategic Corporate Communication Plan for USC, Continuing Medical Education Department

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57. University of Southern California, Continuing Medical Education
Stakeholder: Speakers
Hi, my name is _____ and I am a student at USC. I was wondering if you would be willing to answer a few questions for a class project that I am doing on organizational
communication with in the Department of Continuing Medical Education. Here is my business card. The questions will be about your participation in CME activities and
your opinions about your involvement. It shouldn’t take more than 10 min. All personal information such as name will be kept confidential. Would you be willing to
participate?
Introductory Questions
1. What is your area of medicine?
2. Can I have your titles?
General Questions
3. How did you first hear of Keck’s CME department?
4. How did you get involved as a faculty speaker?
5. What were the incentives of being a faculty speaker?
Probing Questions
6. How many CME events have you participated in as a faculty speaker?
7. Where do you get information and topics to discuss at events invited to speak at?
8. Do you claim CME in events that you lectured in?
Final Questions
9. What incentives or bonus’ do you believe should be offered to faculty speakers for their participation?
10. What is your opinion on Keck CME and the reputation it has?
11. What is your overall feel about CME?