Courtney Miller | Director, Annenberg Digital Lounge
Communication 41%
Journalism 14%
Public Relations 12%
Public Diplomacy 2%
Comm Management 15%
Digital Social Media 1%
Journalism Grad 3%
Strategic Public Relations 5%
Communication Ph.D 5%
Global Communication 2%
USC Annenberg
Snapshot
DEFINING 21st CENTURY LITERACIES
Evolving media landscape
Emergence of participatory culture
Knowledge of digital tools
Analyzing and interpreting digital media
Experimentation and entrepreneurship
Technology
Integration
+ASCJ
Revamped
Journalism
Curriculum
JOUR 499:
Mobile App
Design
Welcome to the
Annenberg
Digital Lounge!
Our Version
of the
“Genius Bar”
ASSESSMENTS
ADOBE DOWNLOADSCERTIFICATION DEMOGRAPHICS
2014 30%
85.6%
2015
2016
70%Students
by
Major
CERTIFICATION PASS RATES
72% 69% 77% 62%
92% of Students Employed
After Graduation
85% of Students Employed
In Their Field of Study
LESSONS LEARNED
WHO IS ANNENBERG?
24%
76%
SOURCE: “WHO IS ANNENBERG” PROJECT, SPRING 2014
Lesson #1:
Know Your
Demographic
OUR TYPICAL STUDENT
Female
Ages 18-22
Lesson #2:
Marketing &
Promotion
Lesson #3:
Change
Management
Thank you for listening!
Connect with us:
www.AnnenbergDL.org
creative@usc.edu
Follow us:
@AnnenbergDL

USC Annenberg Digital Literacy