1. AnyClip Website Redesign
Introduction
How to use this document
A wireframe is the representation, arrangement, and hierarchy of content. This
content may be represented on a webpage, mobile device, etc. Wireframes are
created in grayscale with minimal color. They are kept free of design elements;
no color palettes, no styled borders or line styles, no shadows or other design
treatments.
This document IS intended to:
• Define navigation and content structure
• Clarify hierarchy
• Explain functionality
• Provide visualization of high level ideas
• Refine content
• Promote discussion and reduce future confusion or questions
This document is NOT intended to:
• Demonstrate the final layout of the page
• Show visual treatments of page elements (no color, shadows, styling,
etc.)
• Demonstrate final content or copy

2. AnyClip Website Redesign
Site Map
Homepage About Us Newsroom Careers
(1) Video Feature
(2) High Level
Messaging
(3) Technology
(4A) Content (4B) Revenue (4C) Audience
(5) Video Clips
(3B) Safe Player
MAIN SECTIONS
SUB PAGESMAIN PAGE
Contact Us
(4) SOLUTIONS

3. AnyClip Website Redesign
Homepage
Film Tag
Film Tag
Film Tag
Film Tag
Large Page Title
A high level messaging statement introducing Anyclip. This should build on
the new messaging to clarify who Anyclip is and what they do.
User Analysis
Page Analysis
Metadata Processing
Video Data Processing
Ad Data Processing
Play Video
User Analysis
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• Point that is relevant to a particular audience
• Point that is relevant to a particular audience
• Point that is relevant to a particular audience
• Point that is relevant to a particular audience
PURPOSE
Create an engaging first impression, and clarify who AnyClip is and what AnyClip does.
Exemplify success and establish AnyClip’s credibility.
Promote AnyClip’s ground-breaking technology that reaches audiences by targeting them through content.
BUSINESS NEEDS
Increased Brand awareness
Explanation of technology
USER NEEDS
New, targeted impressions
Transparent reporting
Brand protection
Advertisers, agencies are looking for a visceral reaction, an emotional
connection. Credibility is key to be a platform in consideration.
In a risk averse environment, advertisers are looking for something different that
gives them an advantage. The mid-level media buyer needs to be shown the
differentiating factors.
Along with targeted impressions, reporting, and brand protection, the scale of
AnyClip must provide support to establish credibility and trustworthiness.
Premium content
Additional ad revenue
Improved engagement
Publishers can be focused on the bottom line and ad revenue, so it will be
important to feature dynamic content promoting relevant points.
Publishers also want to get into mobile and mobile video, and the player is
responsive.
Content targeting also plays an important role. A publisher can bring in
headline news content, fashion channel, or sports, because the content is
targeted and recommended. Publishers may also have some of their own
content, but they want to supplement it.
Reach
Marketing
Monetization
For content owners, AnyClip must inform users how they can build an
audience and increase revenue.
Content owners are looking to extend their audiences, potentially from a local
audience to something more expansive and build a more premium show.
They can create premium content and monetize it and could be in the same
ranks as the syndicated content.
AnyClip can offer a larger slice of the monetization and users can maintain
their user experience without inundating their content with lots of irrelevant
advertising.
ADVERTISER
PUBLISHER
CONTENT OWNER
SECTION CONSIDERATIONS
Section 1 - Video Feature, Intro
Introduction to video tagging technology, the premium content and the technology blended together
to make a dynamic impression. Should include a call to action.
Section 2 - High Level Messaging
A high level messaging statement introducing Anyclip. This should build on the new messaging to
clarify who Anyclip is and what they do.
Section 3 - Technology
A dynamic content area that explains the technology and highlights points that are relevant to the
core audiences.
Section 3B - Safety
Safe Play Widget Visualization - Some sort of graphic supported by numbers that shows the safety
component of AnyClip player
Numbers visualization - How many bots were blocked.
Section 4 - Solutions
Section 4A - “Content”
Advertiser - Brand protection, targeted impressions
Publisher - Premium content
Owner - Marketing
Section 4B - “Revenue”
Advertiser - Transparent reporting
Publisher - Additional ad revenue
Owner - Monetization
Section 4C - “Audience”
Advertiser - Targeted impressions
Publisher - Improved engagement
Owner - Reach, Marketing
Section 5 - Gallery, Video Clips
Promote Video Clips
Demonstrate Verticals and how the inventory can be targeted.
1
2
3
Target premium content to the right
users, every time.
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Premium
Content
Improved
Engagement
Increased
Revenue
4
Newsroom CareersAbout Us Contact
5SportsI’m looking for…
Embed Player
3B
Viewability Assurance
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LEVEL 3
Integrity Scorecard
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LEVEL 2
Transparency
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LEVEL 1
SOLUTIONS GALLERYTECHNOLOGY
TECHNOLOGYSOLUTIONSGALLERY
Call to Action

4. AnyClip Website Redesign
Subpages
PURPOSE
Support AnyClip’s Credibility
Promote Brand Awareness
Guiding Principle: Leadership
Our combined years of technical, creative and digital experience are leading the way
forward in teaching the industry about a unique way of delivering content.
USER NEEDS
ADVERTISER INVESTOR
About Us
“I need to know that AnyClip is
a credible organization. I need
the big leagues.”
PROSPECTIVE
EMPLOYEE
“I’m looking at how established
this company is. I want to see
who is running the show.”
“I want to be a part of
something big. Is this company
cool and cutting edge?”
PAGE CONSIDERATIONS
“About Us”
Show don’t tell. Continue to use AnyClip’s dynamic media to continue the brand promise.
Introduce the company and the history.
“Management Team”
This section is requisite on an About Us page.
Use brand appropriate photography for leadership head shots and include short engaging
bios for each person.
“The Numbers”
Promote AnyClip’s reach and scale with high level data points i.e.
“3 Billion Data Points”
“Over 1 Billion Targeted Videos Per Month”
“One of the Top 5 Industry Giants”
“Over 100k Clips”
“Investors”
Promote AnyClip’s Investment Opportunities and use this as an opportunity to show
other’s who is already involved with AnyClip.
Link to a downloadable PDF
PURPOSE
Support AnyClip’s Credibility
Promote Brand Awareness
Drive Traffic, promote reach
USER NEEDS
Newsroom
PURPOSE
Promote Brand Awareness
Guiding Principle: Teamwork
We are a passionate, committed and caring group of innovators working together closely
to ensure our goals are met and our vision becomes a reality.
USER NEEDS
Careers
PROSPECTIVE
EMPLOYEE
“I want to see what it would be
like to work here. How can I fit
in to it all? ”
PAGE CONSIDERATIONS
“Core Values”
Demonstrate AnyClip’s company culture. What drives the
company and the people who work there.
“Opportunities”
A section dedicated to the open positions. Each position
needs a Title, Intro, Responsibilities, Skills and Experience
Requirements.
PURPOSE
Support AnyClip’s Credibility
Make it simple for users to contact Anyclip
USER NEEDS
Contact Us
PAGE CONSIDERATIONS
Advertisers, Publishers, and Investors are probably going to need to talk to someone directly. Look
at making a streamlined Contact Us experience that clearly explains the communication process. If
having customers call directly is not an option, state the response time on the website.
Consider including “best time to contact me” as an option in the new contact form.
For Content Owners it might not be as clear what the next step is. It is appropriate to differentiate
this audience on the contact page. They may need different form fields.
ADVERTISER INVESTOR
“I need some more information
to pitch my case for AnyClip.”
“How are they perceived in the
industry, what’s the outside
perspective. ”
PUBLISHER
“I want to see what other
people are saying about
AnyClip.”
PAGE CONSIDERATIONS
This page should serve a dual purpose, promoting relevant news coverage and press, and
also being a contact point and clear reference for a Press audience who needs contact
information.
CONTENT OWNERADVERTISER INVESTOR PUBLISHER
“I’m going to need to talk to someone to take the next step” “What type of information do
I need to know? What do
they need to know about
me? What are my next
steps?”