The document provides an overview of US Sweepstakes & Fulfillment Co., a company with over 25 years of experience in running sweepstakes, contests, rebates, and other promotional programs. It details the company's capabilities including sweepstakes administration, promotions, rebates, and web development. It also discusses the company's security measures, data protection, and compliance with laws like COPPA. Finally, it provides examples of promotional programs the company has run for clients in various industries.
We design and develop mobile apps across platforms for various applications including business information access, brand engagement, work processing, ecommerce, search, file sharing, education and entertainment.
This document provides an overview of Future Focus Infotech Pvt Ltd, an IT consulting firm. It outlines the company's vision, mission, service offerings including IT consulting, software development, and recruitment management. It also describes the company's presence in India, UAE, and USA, technology focus, pricing models, clients, infrastructure, awards, quality assurance processes, growth strategies, and culture of building lasting relationships.
This document provides an overview of technology services and solutions offered by All Covered, including managed IT services, IT projects, cloud services, assessments, and vertical applications. All Covered aims to deliver excellent technology support for small to medium-sized businesses through a team of over 400 certified experts, certified vendor partnerships, and multiple local service locations with the resources of a Fortune 500 company. Testimonials highlight All Covered's technical expertise, business focus, customer service, and support across different industries.
ScaleBase Webinar: Methods and Challenges to Scale Out a MySQL DatabaseScaleBase
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2012-01 How to Secure a Cloud Identity RoadmapRaleigh ISSA
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Sira insights from cloud vendor risk assessmentsCary Sholer
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The document provides an agenda and information for the First Annual SharePoint Saturday Sacramento event. The agenda includes sessions on document management, the top 10 capabilities in SharePoint 2010, what constitutes a document, demos, and use case scenarios. It promotes sponsorships and networking opportunities. Reference information is also provided for getting started with SharePoint.
SharePoint Saturday - Sacramento --- SharePoint and Paper belong TogetherJeff Shuey
SharePoint’s next Billion Dollar Market – Understanding How SharePoint and Paper Work Together
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We design and develop mobile apps across platforms for various applications including business information access, brand engagement, work processing, ecommerce, search, file sharing, education and entertainment.
This document provides an overview of Future Focus Infotech Pvt Ltd, an IT consulting firm. It outlines the company's vision, mission, service offerings including IT consulting, software development, and recruitment management. It also describes the company's presence in India, UAE, and USA, technology focus, pricing models, clients, infrastructure, awards, quality assurance processes, growth strategies, and culture of building lasting relationships.
This document provides an overview of technology services and solutions offered by All Covered, including managed IT services, IT projects, cloud services, assessments, and vertical applications. All Covered aims to deliver excellent technology support for small to medium-sized businesses through a team of over 400 certified experts, certified vendor partnerships, and multiple local service locations with the resources of a Fortune 500 company. Testimonials highlight All Covered's technical expertise, business focus, customer service, and support across different industries.
ScaleBase Webinar: Methods and Challenges to Scale Out a MySQL DatabaseScaleBase
This webinar discusses methods and challenges to scaling out a MySQL database. It covers two primary methods: 1) read/write splitting which scales high volume reads but has limitations for write scaling and data volume reads, and 2) automatic data distribution which provides the best performance for scaling both reads and writes but requires more effort. The webinar also presents case studies of companies that have successfully used a scale out solution from ScaleBase to improve performance and scalability for their applications.
2012-01 How to Secure a Cloud Identity RoadmapRaleigh ISSA
This document provides a summary of cloud identity and security topics. It begins with an overview of cloud computing market dynamics and the evolution to cloud-based services. It then discusses building a cloud roadmap and key security considerations when integrating internal IT with external cloud services. The concept of a "cloud broker" is introduced as a way to centrally manage user access and identities across multiple cloud applications and services. The document concludes with an introduction to Symplified as a provider of cloud identity broker solutions.
Sira insights from cloud vendor risk assessmentsCary Sholer
This presentation was given to the Society of Risk Management Association in December 2012. Its purpose was to help information security and IT risk management professionals conduct risk assessments wisely on cloud service providers.
SharePoint Saturday - Sacramento --- SharePoint and Paper belong TogetherJeff Shuey
The document provides an agenda and information for the First Annual SharePoint Saturday Sacramento event. The agenda includes sessions on document management, the top 10 capabilities in SharePoint 2010, what constitutes a document, demos, and use case scenarios. It promotes sponsorships and networking opportunities. Reference information is also provided for getting started with SharePoint.
SharePoint Saturday - Sacramento --- SharePoint and Paper belong TogetherJeff Shuey
SharePoint’s next Billion Dollar Market – Understanding How SharePoint and Paper Work Together
Helping Customers and Partners to have one version of the truth by managing paper based assets.
Helicopter Assessments - Improve your Customer Data Security!Dahamoo GmbH
Dahamoo offers a Helicopter AssessmentTM to help customers improve data security. The assessment is conducted by independent security experts over 2 days through interviews and system inspections. It provides a risk rating, compares the customer to benchmarks, and offers recommendations. Previous customers found the assessment uncovered key risks to focus on in a pragmatic, lean approach.
The document discusses security risks and threats. It notes that risks are inside companies from issues like stolen credentials, while threats are outside from hacking. It shows that most data breaches in 2012 involved hacking that exploited stolen credentials or privilege misuse. The document advocates managing risks by implementing security across IT layers, systems, and providing solutions like identity management, database security and infrastructure security.
This document discusses securing financial services applications. It notes that 48% of fraud is caused by insiders and 86% of hacking involves compromised credentials. The challenges include fragmented authorization, brittle access controls, and hardcoded security. It proposes an entitlements management approach using an identity platform to define entitlement catalogs, enforce dynamic authorization policies, audit access and risks, and secure application data through techniques like encryption and masking. Using a platform can reduce costs compared to point solutions and help simplify application security.
The document describes the WebXpress finance and accounting module. It offers accounts receivable, accounts payable, income, expense and general ledger capabilities. It allows for invoice generation and collection as well as vendor payment processing. Configuration rules can be set for invoice generation, submission, collection and payment. The module supports integrated workflows for accounts receivable and accounts payable cycles.
The 360Facility system provides web and wireless software for managing property, people, and assets. It offers solutions for work management, preventative maintenance, reservations, visitor registration, projects, purchasing, emergency management, and more. The system manages over 750 million square feet of property space across 51,000+ properties in 24+ countries. It aims to reduce response times, lower costs, and improve customer satisfaction for facilities management.
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
This document provides 5 + 1 reasons why companies use Microsoft Dynamics CRM. The top reasons are: 1) Its integration with Outlook provides an easy to use customer relationship tool. 2) It improves customer service through features like 360 degree customer views and process automation. 3) It helps boost sales conversion rates through capabilities like sales pipeline management and complex relationship mapping. 4) It improves marketing ROI and generates new prospects through features like email marketing and lead nurturing. 5) Customization and reporting are easy in Dynamics CRM. An additional reason is that it offers a low total cost of ownership.
This document discusses data security in the cloud. It notes that encryption, along with centralized policy and key management, are essential for protecting sensitive data in cloud environments and meeting regulatory requirements. Centralized key management provides benefits like secure key storage, lifecycle management, separation of duties, and compliance with standards. Customers can choose between managing keys on-premise or using a key management as a service provider, but must consider tradeoffs in risk, cost, and separation of duties. Encryption combined with proper key management makes data more secure when migrating to cloud computing.
The document discusses identity and access management (IAM). IAM involves creating, managing, and using digital identities. It addresses authentication (verifying identities), authorization (granting access rights), and identity management (creating and removing user accounts). The current context driving the development of IAM is the rise of anonymous communications online, multiple identities per user across different systems, and the need for controls around authentication, authorization, and audit trails for security and privacy purposes. IAM aims to bring order to this "identity chaos" through centralized identity and access management.
Oracle Identity Management improves security, compliance, and efficiency through centralized user provisioning, access management, and audit reporting. It enforces consistent security policies across systems, automates user provisioning and access based on defined roles, and streamlines compliance reporting to reduce costs.
OpenSky provides IT professional services across four main practice areas: infrastructure services, IT risk management and security services, governance risk and compliance services, and technical business consulting services. It has over 100 full-time employees and 750 independent consultants. The document describes OpenSky's service offerings within each practice area at a high level.
Vigilix provides POS-specific remote monitoring and support solutions through their VAST software. They are located in Greenville, SC and have been in business since 2004. VAST allows for PCI-validated monitoring of hardware, operating systems, and POS applications. It also enables remote access and offsite backups. VAST is delivered as software as a service hosted in a secure data center. Vigilix works with POS independent software vendors and regional dealers to provide these services to over 13,000 POS systems.
Quiterian marketing service providers v6Mode Baldeh
Quiterian provides a customer analytics platform for marketing service providers (MSPs) to help them gain productivity, differentiate themselves, and work more agilely. The platform integrates all aspects of data management, analytics, and campaign management in a single system. This reduces complexity, costs, and dependencies compared to using multiple point solutions. Key benefits for MSPs include faster response times, higher productivity with less staff, and opportunities for new services and revenue. Next steps may include further discussions, a technical or market validation, signing a contract, or migrating some clients to the Quiterian platform.
This document provides an introduction to the Force.com platform from Salesforce. It begins with a safe harbor statement noting that any forward-looking statements could differ from actual results. It then discusses IDC predictions about cloud platforms and how Salesforce is a proven cloud app platform. Examples are given of common apps built on the platform across different departments. Case studies are shared of customers building social apps. Proven business results from using the platform include delivering more apps with less resources, making changes faster, and lowering costs.
Sunera business & technology risk consulting services -slide shareSunera
Sunera is a professional consultancy firm that provides risk consulting, internal audit, compliance, information security, and IT services. They have over 100 professionals across 12 offices in the US and Canada. Services include regulatory compliance, IT audits, continuous monitoring, data privacy, information security assessments, and PCI compliance. The goal is to help clients enhance controls, increase efficiencies, and overcome resource constraints cost effectively.
Sunera Business & Technology Risk ConsultingSunera
Sunera is a professional consultancy that provides regulatory compliance, information security, internal audit, and IT advisory services. It has over 100 professionals across 12 offices in the US and Canada. Services include internal audit, SOX compliance, IT audits, PCI assessments, information security consulting, data privacy, and business continuity planning. The goal is to help clients enhance controls, reduce risks and costs, and achieve compliance with regulations.
Incentius provides analytics and visualization capabilities including influence mapping, Tableau visualizations, big data analytics, and D3JS visualizations. They also offer solutions and apps such as an affiliations management webapp, field reporting and distribution tools, desktop apps, and SMS/IVR integration apps. Additionally, Incentius builds predictive analytical models, statistical models in Excel with Python, and single page dynamic models. Their services include data management, integration, and predictive modeling across various industries.
5733 a deep dive into IBM Watson Foundation for CSP (WFC)Arvind Sathi
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The document discusses implementing a data loss prevention (DLP) system to protect sensitive information. It describes why DLP is needed due to growing costs of data breaches and regulations. It then explains the key components of DLP, including discovering sensitive data, monitoring its flow, enforcing policies, and reporting/auditing. The document outlines how DLP can be applied across endpoints, networks and data centers to classify data, discover risks, and enforce policies to prevent data loss and unauthorized use.
15 slide presentation displaying the use cases, features and benefits of the 4th generation Kingland Platform. The platform delivers enterprise data management solutions for some of the world's largest organizations. Powered by an artificial intelligence suite, the platform helps organizations avoid costs, accelerate projects, and improve how you use data to make business decisions.
Nettingsolutions provides digital marketing solutions and has over 10 years of experience. They have a team of over 100 members across the Americas to help clients automate demand generation through the right tools. Nettingsolutions offers several products and solutions to help clients understand results, qualify leads, share leads with sales, and measure key performance indicators (KPIs). These include solutions to deploy and analyze campaigns, qualify prospects, and provide KPI analysis. They also offer data management solutions to optimize data capture processes and develop efficient databases through enrichment and updates.
This document profiles an IT solutions company called HK IT Solution that provides optimized and secure IT infrastructure solutions. It offers a wide range of IT consultancy services including data management, network design, security services, and cloud/virtualization solutions. The company was founded with a goal of advising clients correctly from an application standpoint to optimize investment returns. It has experience working with a range of clients in India and overseas.
The document provides an overview of Three Deep Marketing, a digital marketing agency. It discusses Three Deep's capabilities including paid search spending management, email marketing, and certifications. It also lists some clients and analytics offerings. The main portion summarizes new features of Google Analytics, including its new account structure with properties and profiles, real-time dashboards, multi-channel funnels, advanced filters and regular expressions, and ability to pull data via APIs. Additional points cover using NextAnalytics for business time periods, campaign tracking, data visualization, publishing dashboards, and reducing bounce rates.
Helicopter Assessments - Improve your Customer Data Security!Dahamoo GmbH
Dahamoo offers a Helicopter AssessmentTM to help customers improve data security. The assessment is conducted by independent security experts over 2 days through interviews and system inspections. It provides a risk rating, compares the customer to benchmarks, and offers recommendations. Previous customers found the assessment uncovered key risks to focus on in a pragmatic, lean approach.
The document discusses security risks and threats. It notes that risks are inside companies from issues like stolen credentials, while threats are outside from hacking. It shows that most data breaches in 2012 involved hacking that exploited stolen credentials or privilege misuse. The document advocates managing risks by implementing security across IT layers, systems, and providing solutions like identity management, database security and infrastructure security.
This document discusses securing financial services applications. It notes that 48% of fraud is caused by insiders and 86% of hacking involves compromised credentials. The challenges include fragmented authorization, brittle access controls, and hardcoded security. It proposes an entitlements management approach using an identity platform to define entitlement catalogs, enforce dynamic authorization policies, audit access and risks, and secure application data through techniques like encryption and masking. Using a platform can reduce costs compared to point solutions and help simplify application security.
The document describes the WebXpress finance and accounting module. It offers accounts receivable, accounts payable, income, expense and general ledger capabilities. It allows for invoice generation and collection as well as vendor payment processing. Configuration rules can be set for invoice generation, submission, collection and payment. The module supports integrated workflows for accounts receivable and accounts payable cycles.
The 360Facility system provides web and wireless software for managing property, people, and assets. It offers solutions for work management, preventative maintenance, reservations, visitor registration, projects, purchasing, emergency management, and more. The system manages over 750 million square feet of property space across 51,000+ properties in 24+ countries. It aims to reduce response times, lower costs, and improve customer satisfaction for facilities management.
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
This document provides 5 + 1 reasons why companies use Microsoft Dynamics CRM. The top reasons are: 1) Its integration with Outlook provides an easy to use customer relationship tool. 2) It improves customer service through features like 360 degree customer views and process automation. 3) It helps boost sales conversion rates through capabilities like sales pipeline management and complex relationship mapping. 4) It improves marketing ROI and generates new prospects through features like email marketing and lead nurturing. 5) Customization and reporting are easy in Dynamics CRM. An additional reason is that it offers a low total cost of ownership.
This document discusses data security in the cloud. It notes that encryption, along with centralized policy and key management, are essential for protecting sensitive data in cloud environments and meeting regulatory requirements. Centralized key management provides benefits like secure key storage, lifecycle management, separation of duties, and compliance with standards. Customers can choose between managing keys on-premise or using a key management as a service provider, but must consider tradeoffs in risk, cost, and separation of duties. Encryption combined with proper key management makes data more secure when migrating to cloud computing.
The document discusses identity and access management (IAM). IAM involves creating, managing, and using digital identities. It addresses authentication (verifying identities), authorization (granting access rights), and identity management (creating and removing user accounts). The current context driving the development of IAM is the rise of anonymous communications online, multiple identities per user across different systems, and the need for controls around authentication, authorization, and audit trails for security and privacy purposes. IAM aims to bring order to this "identity chaos" through centralized identity and access management.
Oracle Identity Management improves security, compliance, and efficiency through centralized user provisioning, access management, and audit reporting. It enforces consistent security policies across systems, automates user provisioning and access based on defined roles, and streamlines compliance reporting to reduce costs.
OpenSky provides IT professional services across four main practice areas: infrastructure services, IT risk management and security services, governance risk and compliance services, and technical business consulting services. It has over 100 full-time employees and 750 independent consultants. The document describes OpenSky's service offerings within each practice area at a high level.
Vigilix provides POS-specific remote monitoring and support solutions through their VAST software. They are located in Greenville, SC and have been in business since 2004. VAST allows for PCI-validated monitoring of hardware, operating systems, and POS applications. It also enables remote access and offsite backups. VAST is delivered as software as a service hosted in a secure data center. Vigilix works with POS independent software vendors and regional dealers to provide these services to over 13,000 POS systems.
Quiterian marketing service providers v6Mode Baldeh
Quiterian provides a customer analytics platform for marketing service providers (MSPs) to help them gain productivity, differentiate themselves, and work more agilely. The platform integrates all aspects of data management, analytics, and campaign management in a single system. This reduces complexity, costs, and dependencies compared to using multiple point solutions. Key benefits for MSPs include faster response times, higher productivity with less staff, and opportunities for new services and revenue. Next steps may include further discussions, a technical or market validation, signing a contract, or migrating some clients to the Quiterian platform.
This document provides an introduction to the Force.com platform from Salesforce. It begins with a safe harbor statement noting that any forward-looking statements could differ from actual results. It then discusses IDC predictions about cloud platforms and how Salesforce is a proven cloud app platform. Examples are given of common apps built on the platform across different departments. Case studies are shared of customers building social apps. Proven business results from using the platform include delivering more apps with less resources, making changes faster, and lowering costs.
Sunera business & technology risk consulting services -slide shareSunera
Sunera is a professional consultancy firm that provides risk consulting, internal audit, compliance, information security, and IT services. They have over 100 professionals across 12 offices in the US and Canada. Services include regulatory compliance, IT audits, continuous monitoring, data privacy, information security assessments, and PCI compliance. The goal is to help clients enhance controls, increase efficiencies, and overcome resource constraints cost effectively.
Sunera Business & Technology Risk ConsultingSunera
Sunera is a professional consultancy that provides regulatory compliance, information security, internal audit, and IT advisory services. It has over 100 professionals across 12 offices in the US and Canada. Services include internal audit, SOX compliance, IT audits, PCI assessments, information security consulting, data privacy, and business continuity planning. The goal is to help clients enhance controls, reduce risks and costs, and achieve compliance with regulations.
Incentius provides analytics and visualization capabilities including influence mapping, Tableau visualizations, big data analytics, and D3JS visualizations. They also offer solutions and apps such as an affiliations management webapp, field reporting and distribution tools, desktop apps, and SMS/IVR integration apps. Additionally, Incentius builds predictive analytical models, statistical models in Excel with Python, and single page dynamic models. Their services include data management, integration, and predictive modeling across various industries.
5733 a deep dive into IBM Watson Foundation for CSP (WFC)Arvind Sathi
This document provides an overview of the Watson Foundations for CSPs (WFC) architecture, which uses four analytics components - discovery, detection, decision and drive - to enable use cases across various telecommunications business capabilities. It describes how WFC integrates predictive modeling using SPSS, real-time analytics using InfoSphere Streams, and other components to power analytics applications for areas such as customer experience management, fraud detection, location-based services and more.
The document discusses implementing a data loss prevention (DLP) system to protect sensitive information. It describes why DLP is needed due to growing costs of data breaches and regulations. It then explains the key components of DLP, including discovering sensitive data, monitoring its flow, enforcing policies, and reporting/auditing. The document outlines how DLP can be applied across endpoints, networks and data centers to classify data, discover risks, and enforce policies to prevent data loss and unauthorized use.
15 slide presentation displaying the use cases, features and benefits of the 4th generation Kingland Platform. The platform delivers enterprise data management solutions for some of the world's largest organizations. Powered by an artificial intelligence suite, the platform helps organizations avoid costs, accelerate projects, and improve how you use data to make business decisions.
Nettingsolutions provides digital marketing solutions and has over 10 years of experience. They have a team of over 100 members across the Americas to help clients automate demand generation through the right tools. Nettingsolutions offers several products and solutions to help clients understand results, qualify leads, share leads with sales, and measure key performance indicators (KPIs). These include solutions to deploy and analyze campaigns, qualify prospects, and provide KPI analysis. They also offer data management solutions to optimize data capture processes and develop efficient databases through enrichment and updates.
This document profiles an IT solutions company called HK IT Solution that provides optimized and secure IT infrastructure solutions. It offers a wide range of IT consultancy services including data management, network design, security services, and cloud/virtualization solutions. The company was founded with a goal of advising clients correctly from an application standpoint to optimize investment returns. It has experience working with a range of clients in India and overseas.
The document provides an overview of Three Deep Marketing, a digital marketing agency. It discusses Three Deep's capabilities including paid search spending management, email marketing, and certifications. It also lists some clients and analytics offerings. The main portion summarizes new features of Google Analytics, including its new account structure with properties and profiles, real-time dashboards, multi-channel funnels, advanced filters and regular expressions, and ability to pull data via APIs. Additional points cover using NextAnalytics for business time periods, campaign tracking, data visualization, publishing dashboards, and reducing bounce rates.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Future Focus Infotech provides IT-HR consulting services, software development, and end-to-end consulting through their TechSearch, TechSource, and TechServ/TechSoft offerings. They have a presence in India, UAE, and the US. The company focuses on strategic technologies like ERP, CRM, .NET, Java, and BI for industries like BFSI, food and beverages, telecom, and manufacturing. Future Focus Infotech is ISO 9001:2008 certified and focuses on sustained growth through innovation, passion for their people, collaborative relationships, financial stability, and improving human resource development.
This document provides an overview of a proposed "Superdata Solution" or "Command Center" to help various personas within an organization better access and utilize data. It describes current challenges around isolated data solutions and proposes consolidating different data sources onto a centralized data platform to provide self-serve data and insights. Key aspects of the proposed solution include a data lake, data marts, orchestration services, data transformation/ML tools, and serving data through dashboards, APIs and reports to help business users, developers and other teams.
The document appears to be a presentation about maximizing online potential through seamless integration of data, systems and ecommerce solutions, given by Fabio Torlini of Rackspace and Chris Hoskin of Salmon. The agenda includes introductions of the speakers, discussions of seamless ecommerce integration through a demonstration, leveraging the right hosting provider, and a conclusion.
AWS Summit Singapore 2019 | Driving Business Outcomes with Data Lake on AWSAWS Summits
The document discusses how companies can drive business outcomes through building a data lake on AWS. It provides examples of how media and banking companies have used data lakes on AWS to improve customer experiences, gain operational efficiencies, and derive business value. The speaker then discusses HDFC Life's data journey and architecture, and provides an overview of BlazeClan Technologies, the consulting company he represents.
The document summarizes a startup called e-VENTS that aims to improve the event experience for attendees and organizers. Over 5 days, the founders refined their business model, focusing on collegiate sports initially. They learned various industries may not work and simplified their revenue model. The document describes the company's ecosystem, a customer archetype, the competitive landscape, and their sales funnel of attracting organizers and attendees.
Sify provides network services including connectivity, managed network services, data center co-locations. It also offers IT services such as hosting, cloud, managed services, security services. Additionally, Sify provides software services including content management, learning solutions, sales & distribution management. Finally, it offers consumer services like news, finance, sports content on Sify.com and cloud storage, broadband for individuals.
Splunk provides software that allows users to search, monitor, and analyze machine-generated data. It collects data from websites, applications, servers, networks and other devices and stores large amounts of data. The software provides dashboards, reports and alerts to help users gain operational intelligence and insights. It is used by over 4,400 customers across many industries to solve IT and business challenges.
Similar to Us Sweepstakes Capabilities Overview 11.2.09 (20)
3. Laughton Marketing Communications, Inc.
3
US Sweepstakes & Fulfillment Co./A Laughton Marketing Communications
Enterprise
Over 25 years experience – Industry Knowledge & State of Art
Seasoned Staff – Sales Promotion, Marketing, Account Service, IT, HR/Finance
Sweepstakes, Contests, Rebates, Games of Chance, Insured Programs
National Fortune 500 Clients
Automotive, Supermarket, Alcoholic Beverages, Financial Services, Fast Food, Magazine Publications,
Supermarkets, Consumer Package Goods, Entertainment, Pharmaceutical, B2B, B2C
Doug Laughton – Owner/President
1975 - VP Blair/BBDO – Full Service Advertising Agency
1983 – Founded Laughton Promotional Marketing
1988 - Founded Laughton Marketing Communications, Inc.
2003 – Founded US Sweepstakes & Fulfillment Co.
2004 – Web Development Partnership Grip Media
Barbara Laughton – Managing Partner/Vice President
1987 – University of Rochester, VP Marketing & Public Affairs
1995 – McCann Erickson WorldGroup/IPG - VP/Account Services & Marketing
2007 – LMC/US Sweepstakes – VP Client/Services & Marketing
2008 – LMC/US Sweepstakes – Managing Partner/VP Client Services
4. LMC/US Sweepstakes & Fulfillment Co.
4
Doug Laughton - President
Barbara Laughton - Managing Partner/VP Client Services
Aaron Steve - Director of Account & Technical Services
Tammy Truax – Director of Finance & Human Resources
Pascal Sureau - VP Client Services & Alliances
Dan DeFelippi - Director of Web Development
Ann Holstrom – Account Supervisor
Lisa Smith – Senior Account Executive
Lee Pfeil – Web Lead Designer
Seth Whitaker – Web Developer
Nicole Welshhons – Account Coordinator
Kathy Behringer – Administrative Assistant
9. Web Development
9
Services & Capabilities Project Examples
Custom Web applications Equipment Online Configurator
Online Sweepstakes
Custom business applications
Online Store
Database-driven Web sites
Database-driven Web sites
Web portals (online sweepstakes and Ticket Sales and Management
registrations - ticketing) Registration Portals
Website Design Content Management System
E-commerce Enterprise Resource Planning
CRM System
Custom database applications
Online Quote System
Data Analysis & Metrics
Inventory Management
Backend Administration Student Tracking/Assessment
Games
Educational Software
Front Ends to GIS
Hotel Online Reservation Interface
Modeling Software
10. Online Sweepstakes Development
10
Creative Design Database - Data
Programming collection/manipulation
Send-a-friend, referral links, Hosting
bonus entries for referrals, 24/7 Admin to track all
public voting, RSS feed, viral aspects of a sweepstakes or
mini-games, widgets, email contest
campaigns, and social 24/7 admin to track progress,
networking site integration monitor prize distribution,
and submission. grade contest entries, export
Event Sweepstakes database, check stats and
Run on-site during special much more...
events such as concerts, Traffic stats report
trade shows, retail promotions Outbound broadcast e-mails
or sporting events
Viral marketing
11. US Sweepstakes Online Tool - Enhanced
Features
11
Automatically changes content
Before start time
After end time
Sends friendly error messages
Limits total number of entries
Returning entry without re-entering everything
Entry or Pin Codes for Log-in
Vanity URLs, Custom Domains
Flexibility
New features can be built on request
Rapid deployments of updates
Instant-Wins
12. Server Configuration and Security
12
Tier 1 data center Segmented network
24/7 guard, biometrics, mantrap Dedicated switch
Redundant power and AC Hardware firewall
Commodity servers Software firewall
Faster deployment and replacement Controlled system access
Limited physical access to servers Sys admins have full server access
Locked cabinet Developers have limited access
Limited personal allowed access Physical audits performed regularly
Low resource utilization Quarterly security scans by McAfee to
maintain PCI DSS compliance
Live monitoring
Automatic notification of service Daily backup
downtime Onsite backup to SAN and tapes
Daily log review for any suspicious activity Offsite backups to Iron Mountain
Hardware load balancing Time Inc. Information Security
Questionnaire for Outside Companies
available with additional details
13. Data Security and Fraud Prevention
13
SSL Encryption
Database files are encrypted on the server
Data transfer always encrypted
Download from web control panel (SSL)
Never sent through email
Data is stored separately for each promotion
Admin features provided on an as-needed basis
CAPTCHA & CAPTCHA alternatives
Advanced fraud tracking and prevention
Active monitoring for anomalies
Removal of PII after set period of time
14. COPPA Compliance
14
Different entry forms based on age
Under 13
DOB, parent's email, nickname
Under 18 from ME
18 and over
Standard entry form
Send parent notification email
Parent can block their child from
promotion
Blocking entry to children under
minimum age
Cookies harm experience on
shared computers
Block by email used instead
16. AAA
AOL
US Sweepstakes Client Experience
Dum-Dum Pops
Family Dollar (P&G)
Nioxin Shutterfly
Nestle Six Flags
Alberto-Culver (VO5) Fed Ex Nickelodeon (Viacom) Southern Living
Adventure Golf Food Lion Novamex Southern Living
All American Pet Food Food Network OC Post Spike TV (Viacom)
16 American Express FrenchToast.com Orlando Visitor's Bureau Spy Master Games
Andy Capp Snacks Frontier Communications OshKosh Stella Artois
Arbor Mist Wines General Motors OurPets Stein Mart Stores
Audubon Magazine Golln Harris Paramount Home Entertainment Subway
ARC Worldwide Graybar Electric Parker-Hannifin Sunset
AVA Living Heilman's Old Style Beer PBS Tastykake
Auto Zone Herbal Essences Pelco Security Systems Tequila Rose
Bakers Shoes Hoover Pemmican Beef Jerky The Dohring Company
BI-LO I.E. DuPont (Tyvek) Pendaflex Time Inc.
Baby Center.com (Div. J&J) InBev (Labatt Beer) Pocono Raceway Tourism Tasmania
Boots Retail ING Direct Pontiac Tracker Marine
Birds Eye Foods IHOP People Magazine Trek Bikes
Buick JC Penney President’s Cheese TRIS3CT
BMW Motorcycles Kodak Prime Retail Outlets Valero Energy
Canmark Technology Kohl's Dept. Stores Quark Veg-All
Carters McDonald’s Raymour & Flanigan Furniture VH-1 (Viacom)
CA Travel & Tourism Labatt USA Real Simple Wendy's
Chattam (pHisoderm) Lennox Industries Rhino Linings Wheatley & Timmons
Christopher Bean Coffee Little Debbie Rainforest Café Whole Foods Markets
Circle One Lowenbrau Rustoleum Xerox
Clearwater Seafoods Marc USA Rite-Aid ZooToo
Coastal Living McDonald’s Safeco
Cooking Light McMillan Study Guides Sapporo Beer
Cooper Vision MyHomeIdeas.com Seneca Foods
Corning, Inc. MyRecipes.com Sharpie
Darien Lake Theme Park Mobile Messenger
Dodge Nationwide Insurance
26. Promotions 2.0 – The Second Generation
26
Promotional sweeps, games and contests – no longer
marginal add-ons.
Have become core to the marketing mix and are
increasingly being utilized by companies not only to
drive traffic to their Web sites but also to build their
brands.
Marketers have to learn about their customers. The old
enter-and-win promotions no longer cut it in the age of
relationship marketing.
Sweepstakes have become the new “audience
development” tool.
27. Promotions 2.0 – The Second Generation
27
Just look at some of the latest innovative promotions:
Doritos executed its second annual Crash the Super Bowl
Contest, resulting in a 60-second ad that consisted of a
consumer-generated music video.
Pepsi launched its biggest promotion ever with a Justin
Timberlake advertisement promoting its new Pepsi Stuff loyalty
program.
Unilever's Sunsilk hair care brand kicked off its Life Can't Wait
consumer-generated contest promotion featuring Madonna,
Shakira and Marilyn Monroe.
P&G's Tide brand created a My Talking Stain promotional
microsite that invites consumers to submit their own stain ad and
enter an instant win game.
28. Promotions 2.0 – The Second Generation
28
The days of mass audience prizing are over. Consumers
now want targeted brand/lifestyle experiences.
Online sweepstakes, user-generated contests and
instant-win games. These drive brand engagement, and
as a result create definitive and measurable results.
Want to motivate people on the Internet? Then offer
them interactive promotions like these.
29. Interactive Content
29
Games
Optional, not part of promotion
Integrated (e.g. Instant-Win)
Videos
Ad spots and promos
Movie trailers / previews
User voting/rating
Comments and feedback
36. Why Sweepstakes?
36
Relationship Marketing: Consumer Motivation:
Sweepstakes are simple
Hundreds of thousands of promotions that can resonate
contacts can be garnered and with your target. Given current
can now be used for future, economic climate, consumers
cost-effective, one-to-one, are more actively looking for
brand-to-consumer dialogue promotions offering a chance
at winning items of interest
— which is typically the end- that are free.
goal of any sweepstakes. Lifestyle Marketing:
Cost Effective: Thinking strategically about
Results can be attained at a the target audience and their
lifestyles, and giving that
fraction of the cost and time it audience opportunities to win,
takes to generate the quantity can result in successful, cost-
and quality of consumer effective incentive campaigns.
brand interaction used with
traditional media and
methods.
37. What About Prizes?
37
Prizes must align with consumer’s interest.
The more a giveaway item aligns with the target audience's
interests and the more directly it ties to the consumption of the
brand, the greater the participation.
Prize must be relevant and interesting.
Developing a prize that is both relevant and interesting to the
audience is critical in generating maximum participation.
38. Prize & Sweeps Frequency?
38
Multiple Prizes and Multiple Sweeps
It's the dangling carrot — the incentive that motivates a
consumer to take an action.
With tight budgets, you can offer a handful of “baby carrots”
rather than one large carrot.
Instead of investing in one grand prize for one winner for a new
promotion — like $1 million, one big trip or a new car — you can
offer a handful of smaller giveaways to a greater number of
winners.
Websites – opportunity to host multiple sweeps at the same time
and at multiple levels with different frequency – daily, weekly,
monthly, annually.
39. InStyle Weddings – Spring “Diamond Giveaways”
Multi-Prize and Weekly Frequency
39
Perfect example of Lifestyle Marketing
that can engage the bridal market and
appeal to InStyle’s “Invaluable
Enthusiast” Target as well. Cross-
promoted on both InStyle.com and
InStyleWeddings.com
Prize Appeal – Brides, Diamonds and
Glamour – Align prize to consumer’s
interest.
Multi-prize tiered sweepstakes for
Spring and Fall bridal market with
weekly winners – high frequency and
motivation to return to the site each
week and re-enter.
Drive traffic back to site and drive traffic
within site to increase page views and
stay longer.
Total Entries: Over 175,000 - 60 days
Total Unique Visitors: Over 20,000 – 60
days
40. Instant-Win Game – Bed Bath & Beyond
40
The "Bed Bath
and Beyond
Take a Spin
Game and
Sweepstakes"
was developed
for Brides.com.
This Promotion
consisted of
forty-three daily
"instant win"
and six weekly
prize winners.
Entrants had to
spin the slot
machine and
receive three of
a kind to be
deemed a
winner.
Demo:
http://www.ideal
sweepstakes.co
m/demo/sweeps
/spinandwin/
41. Instant-Win Game – Collections Etc. Catalogue
41
The Collections Etc.
Bruce's Jolly Jackpot
Sweepstakes was
part of the online and
catalogue retailer's
holiday promotion
featuring the brand's
cartoon mascot,
Bruce. Entrants
played a spin-to-win
style instant-win
game and received
coupons and
notifications via
email immediately
upon entry. The
promotion awarded a
Grand Prize of
$2,500 and coupons
and discounts to the
Sponsor's online
store. Over 75,000
entries.
Demo:
http://demo.idealswe
epstakes.com/jollyjac
kpot/
42. What Works?
42
Consumers are more likely to sign up for a sweepstakes or contest
if they feel their chances of winning are enhanced.
The “Wow! I could really win this” factor, is truly a powerful
motivator.
Creating a positive brand experience is beneficial with more than
one winner.
By selecting 50 people to win $1,000 versus one person to win
$50,000, marketers are able to build an army of loyal brand
ambassadors who will continue to promote the brand.
People love winning free stuff — Period! — and that's true in any
economic climate.
Consumers are paying more attention, and even the smaller prizes
are generating a great deal of interest.
Capitalizing on smaller, lower-value items allows you to imprint your
logo or message, which permanently reinforces consumer loyalty
and provides a little more “bang for your buck.”
43. Video Driven & Interactive – Pontiac & Alberto
Culver
43
44. Sweepstakes with SMS (text) integration - Tastykake
44
The Tastykake Eagles
Football Promotion is
an ongoing effort to
increase brand
awareness among its
target audience in the
mid-Atlantic states. The
Sweepstakes features
an interface that allows
text messaging (SMS)
and online entries. The
Sweepstakes offered
weekly prizes of ticket
packages to
Philadelphia Eagles
home games and a
Grand Prize of 2009
Season Tickets to the
Philadelphia Eagles.
Demo:
http://demo.idealsw
eepstakes.com/tast
ykake/eagles08/
45. Viral Mini-Games
45
Viral Mini-Games
are perfect for
spreading your
offer in a fun and
engaging way as
friends distribute
the game to each
others. Your brand
and message can
be part of the game
play so it becomes
something users
interact with and
remember.
Mechanisms are
built in to allow
people to easily
pass it onto others.
http://idealsweepstakes.com/instant_win/www/
46. Social Media Integration
46
Send to a friend
Minisite with blogs
Social media services
Share links
Facebook app
Twitter
Widget
Display entry form on any website
Only a few lines of code
47. Contests & User-Generated Content
47
Essays
Uploads
Media (images, videos, audio)
Documents (DOC, PDF, text)
Anything!
Media gallery and video player
Judging done through management
panel in database
View contest essay without PII
Grading
48. User Generated Content “Schick”
48
User-generated content (UGC) Contest
refers to various kinds of media content
that are produced by end-users and
submitted into a contest. SHICK's
Transform into Wolverine User Generated
Content Contest includes video upload,
video management admin and grading
tool.
49. Referrals
49
Bonus Entries Referral Links
This gives incentives to your sweeps Referral Links are special links that track
entrants to refer others. Now you can all registrations to the referrer, allowing
leverage your Send-A-Friend by them to receive additional entries,
providing a referral mechanism that is coupons, or other bonuses. A referral link
easy for visitors to use. You can decide can be posted anywhere such as email
how many bonus entries each referrer signatures, chat forum profiles, or social
will be entitled to receive. networking sites.
50. Send-A-Friend
50
Send-A-Fiend is
a tool that allows
visitors to share
with others info
on your sweeps
just with the
click of a button.
One friend tells
another, who
tells another,
who tells
another…
51. Email Campaigns
51
Email can have a
powerful viral
component. Take
the opportunity of a
registration email to
promote your
website or
products. Include a
referral link and
encourage entrants
to forward the
email to friends. By
running a reminder
email campaign
you can
periodically
encourage
previous entrants
to comeback.
53. Consumer Engagement – Uploading Recipes
Cooking Light “Ultimate Recipe Contest”
53
The Cooking Light Ultimate
Recipe Contest is an annual
contest conducted by Cooking
Light Magazine.
USSweeps is handling all
administrative and legal
compliance services. We also
provided design, development,
hosting, and data collection with
a specialized grading tool for
the contest.
The data collection
administration section includes
the entry grading tool which has
a searching and sorting
capability.
When Time Inc. requested a
specialized list of entrants to
assist with grading, USSweeps
delivered by providing an easy
to read, comprehensive list of
entrants sorted by recipe
category and in a word format
document, easily accessible to
them via web on a daily basis.
https://www.idealsweepstakes.com/
cookinglight_recipe/
54. Real Simple "Lindt Simple Indulgence" Sweepstakes
“Push Trial” – Advertiser Product
54
The Real Simple “Lindt Simple
Indulgence” Sweepstakes is both an
online (at realsimple.com) and retail
store (hard copy) sweepstakes. It has
multi-level advertising support and
prize packages, with an enticing
product message.
It’s an excellent example of a
magazine/advertiser tie-in that
enhances the Real Simple brand while
pushing product trial of the various
Lindt chocolate assortments.
US Sweepstakes is responsible for all
sweepstakes administration, legal
compliance, promotion materials review
and prize fulfillment. It’s an interesting
mix of a significant grand prize (a
year’s worth of chocolate), daily
winners and bonus retailer prizes.
Promotional support materials included
an FSI with a magazine subscription
offer as well as a header card, tear-off
pad and magazine advertorial.
https://www.timeinc.net/rsn/secure/swe
eps/docs/lindt/index.htm
62. Sweepstakes 2009
62
National Exposure: Promoting a particular product through a free drawing can bring
nationwide, or even world-wide exposure through the wonder of the world wide web.
Increase Business/Traffic to Web Pages: Online Sweepstakes can be a boon to
business and increase web page traffic, length of stay on your site and ability to get
readers to “sign up” for more newsletters and messages.
Industry Wide: Unique form of Advertising : Used to support traditional consumer
products (e.g. cars, food etc.) and non-traditional (e.g. drugs, surveys, etc.).
Audience: Covers breadth and depth of the advertising spectrum, with people from
key demos/target groups gaining exposure to products and services.
Cost-Effective: Project cost, fulfillment – all upfront costs that are far less than
traditional banner and print advertising to support a promotion.
Cross Promotion and Referrals: Refer a Friend – Passes on to countless others;
sweepstaking networks" are comprised not only of those who love to win prizes, they
are also valuable consumers who are gaining exposure to new products and
services each and every week, thus broadening the consumer base for a business.
Interaction with Consumers: Ongoing opportunity to dialogue in variety of ways –
Mobile Text Messaging, User Generated Content, Social Networking, RSS Feeds