VURB is a research foundation established in 2012 by Ben Cerveny and James Burke that investigates how ubiquitous computing, sensor networks, and mobile media are changing how cities are understood, built, and inhabited. VURB acts as a connector between municipalities, public institutions, and private organizations to develop policies around making cities visible through data visualization and computational design, revealing hidden layers of the city as a dynamic immaterial architecture. The goal is to build an "operating system for the city" and investigate Amsterdam as an operating system, where the city functions not just on physical infrastructure but also patterns and flows of information.