The document discusses Edinburgh City Libraries' integration of social media and modernization strategies to enhance public library services. It emphasizes the importance of adapting to a 24/7 information society and creating a virtual library to cater to diverse audiences. The initiative aims to transform perceptions of libraries and ensure their relevance in the digital age.

1. TALES OF ONE CITY: A JOINED UP APPROACH TO SOCIAL MEDIA FROM EDINBURGH CITY LIBRARIES Liz McGettigan Head of Libraries Edinburgh City Libraries Internet Librarian International Conference, London, October 2009 Christine Rooney-Browne PhD Researcher University of Strathclyde

2. To discuss... Setting the scene OPAC 1.0 – OPAC 2.0 Public Libraries 2.0 Tales of One City A practical guide to social media The future...

3. From one generation to the next... Web 1.0 Web 2.0

4. ‘ 24/7’ information & entertainment society... Image © Christine Rooney-Browne

5. OPAC 1.0

6. Image © Christine Rooney-Browne

7. (Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne

8. Public Libraries 2.0... “ ...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google , looking set to inherit the throne” (Chad & Miller, 2005, p.4) “ ... compete for attention” in a 24/7 information society (Miller, 2006, p. 3). Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4). Failing to create a desirable destination?

9. More essential than ever...

10. Inspiration...

11. Solutions in the short term...

12. ...that’s just the start of our journey in Edinburgh! Embracing Web 2.0...

13. Harnessing collective intelligence... “ ...l ibraries have been gathering the collective intelligence of civilisation for a long time, but in our collections each book is its own silo , users cannot navigate between them following link trails” Tim O’Reilly “ A powerful global conversation has begun. Through the internet people are discovering and inventing new ways to share relevant knowledge with blinding speed ” The Cluetrain Manifesto

14. Looking ahead..planning for the future! Steps towards creating the 24/7 virtual library... Gaining support: Integration & interoperability Ethics of aligning with commercial platforms Staff training Encouraging staff and user participation A local approach to global conversations... After the launch...the real work begins!

15. Changes how we interact & communicate… Edinburgh is changing fast to stay relevant...

16. Edinburgh’s virtual library... Transforming our service for the 21st century we have identified an audience that may never have entered a physical library space... Our Virtual Library is also essential to traditional library users who have experience and expectations of sites like Amazon and other personalised information and electronic services.

17. Elements of our virtual library... Web 2.0 content Interactive Library Catalogue Tales of One City art project Interactive community information Electronic resources: E-newsletter E-books portal Ask Scotland and Enquire Libraries Mean Business Capital Collections

18. Our new library catalogue...

19. Personalised services... Cycle Image © Christine Rooney-Browne

20. Challenging perceptions to create new, dynamic futures...

21. Libraries irrelevant...? A globally recognised and respected brand...public libraries are built to survive! Wordcloud © Christine Rooney-Browne (Created using Wordle.net)

22. OPEN UP THE DEBATE E-MAIL: [email_address] BLOG: www.libraryofdigress.co.uk Twitter: crooneybrowne Facebook: http://www.facebook.com/christinerooneybrowne E-MAIL: [email_address] BLOG: http://talesofonecity.wordpress.com/ Twitter: talesofonecity Netvibes: http://www.netvibes.com/talesofonecity Get in touch...