The document outlines a series of principles aimed at fostering creativity, collaboration, and proactive problem-solving in the workplace. Key messages include the importance of seeking improvement, encouraging diverse opinions, and maintaining a positive attitude towards failure. It emphasizes being empathetic and authentic in interactions with others.

1. 1
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Refuse to be constrained
by the way you've always
done it. Seek better -
relentlessly.

2. 2
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Dream big and generate new
ideas ... then invite others to
discuss, debate and shape an
even better path forward.

3. 3
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Be curious and seek to
understand. Learn by
listening first, speaking last.

4. 4
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Add value to everything
you touch ... never pass
something on without
making it better. Or,
remove yourself from
the process.

5. 5
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Seek dissent. View
criticism as inspiration
and challenge yourself to
turn detractors into
supporters.

6. 6
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Be proactive and offer
solutions ... before
others realize there's a
problem to solve.

7. 7
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Generate ideas, invite
others to brainstorm,
then assemble diverse
thoughts into an even
better solution.

8. 8
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Don't take yourself too
seriously and
celebrate productive
failure. It's OK to iterate
your way to great!™

9. 9
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Be a good human - the kind
of person others want to
work with/for. Always offer
empathy, care & candor.
(and know the difference between
being candid and being a jerk)

10. 10
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Swim Upstream.
Be brave. Go big or go
home, and have the
courage to stand alone.