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Uppercase usage for non designers
- 1. THIS IS HOW YOU SCARE AWAY YOUR READERS...
- 2. I have recently come across two briefings, within the very same week, that have brought about such a painful reading experience to me! Then, instead of cursing CAPS LOCK, I've decided it'll be more useful if I help people whose routine somehow includes creating content for others in their typographic choices. about.me/wingrid @win.dunes
- 3. Once upon a time, uppercase was the only option... Trajan's Column (113 CE) is a concrete (!) evidence of this era, when these letters were used to compose an entire text about the feats of the roman emperor.
- 4. Some time later... Trajan did not have the chance to see the introduction of carolingian, a variation brought by his successor Charlemagne, from which the minuscules of our days have been originated.
- 5. And over the alphabet history, our current system have been stablished: uppercase and lowercase letters coexist in texts; the former with specific functions like in first names, to begin sentences and the beautiful CAPITALS. A little bit more of history, and we shall grasp the core of the issue. about.me/wingrid @win.dunes
- 6. Jumping to XIX century... we meet DISPLAY fonts: large, bold letters "shouting" for attention in the advertising posters.
- 8. Yes, display fonts and uppercase have their roles in titles, headlines etc. "Call" the reader in the TITLE, once you got them, there is no reason to keep that "entonation" for lines and entire text blocks. IT IS NOT PLEASANT TO READ ;) about.me/wingrid @win.dunes
- 9. Be kind with your readers and they will get on with you ;) about.me/wingrid @win.dunes
- 10. about.me/wingrid @win.dunes Need help making your content visually appealing and easy to read? I'll be happy to help you! windunes@gmail.com Wingrid Dunes @