This is a business plan for a famous Indian clothing brand trying to initiate its business in Malaysia.

1. Marketing Plan for Malaysia
Product Decision: Fab India is an Indian textile company with authentic handmade
product directly from the house of artisans. Malaysia is a tropical summer country
like India and the climate is almost same. Nevertheless, the Indian immigrants
contribute to 10% of Malaysia’s total population. Henceforth, the product that they
can launch in Malaysia is their existing clothing options along with dining and decor,
footwear, home linen etc.
Distribution Decision: The big shopping malls are the primary places to open a new
apparel store and attract the target consumer. The Kuala Lumpur metropolitan area,
as well as other significant urban centres like as Seberang Perai and Kajang, are
distribution hotspots for entering the market. All the cities listed have big
international airports, making them suitable locations for Fab India's distribution
warehouse.
Setting the price: The first stage in determining pricing is for Fab India to undertake
extensive market research, considering the unique characteristics of their product
and the intended customer market. Fab India may succeed if they can price their
products reasonably and acquire market share with fresh and compelling items that
emphasize excellent quality, valid promotions, and competitive rates for consumers.

2. Collaborating with local big brands: Collaborating with existing big brands like
Wynka, RoaSkye, Keith Sim can help in making the business successful.
Promoting through Social Media Influencers : For businesses, collaborating with
social media influencers is an excellent marketing tactic. Reaching a larger
audience, developing brand credibility, boosting social following, improving site
traffic, and driving sales are just a few of the advantages of influencer marketing.

3. Conclusion
While it is true that successfully joining the
global marketplace can be difficult, time-
consuming, and costly, there are various
advantages to "going global." Increased sales,
new consumers from all over the world, a
better international image, and access to
prospects that many firms lose because they
refuse to examine the international market
because it is "too risky.“