Google Penguin is a code name for a Google
algorithm update that was first announced on
April 24, 2012. The update is aimed at
decreasing search engine rankings of websites
that violate Google‟s Webmaster Guidelines by
using now declared black-hat SEO techniques
involved in increasing artificially the ranking of
a webpage by manipulating the number of
links pointing to the page. Such tactics are
commonly described as link schemes. Unlike
PageRank, however, Google has announced all
updates to this algorithm to the public.
The Google Penguin Update aims to reward
high quality content websites, to penalize
websites with spam contents, recognize
duplicate contents, demolish websites which
are over-optimized by using web spam
techniques with an objective to bring more
traffic to their website and give them higher
ranking. Penguin Update will never affect
websites which are using pure white hat SEO
tactics that could help to change for the
improved way of searching. It will give healthier
search result and will better make the high
quality websites by giving them higher ranking
in SERP -
Penguin had just Five updates since its launch in April
last 3 years.
(April 24, 2012 )
( May 26, 2012 )
( October 5, 2012)
( May 22, 2013 )
( October 4, 2013 )
Google was announced its releasing of a new search
algorithm that it hopes will better catch people who
spam its search results or purposely do things to rank
better that are against Google‟s publishers guidelines.
It was update on 24 April 2012 and this “Penguin
Update” was impact about 3% of search queries.
Fighting Web Spam:
What‟s “web spam,” as Google calls it, or search
spam? Pages that try to gain better rankings through
Cloaking, “sneaky” redirects or “doorway” pages
Purposeful duplicate content
Google‟s Matt Cutts was announced the second
update of Google penguin on May 26, 2012 that impact
0.1% of English-Language Searches
Penguin focuses on web spam tactics used to
improve search rankings for low-quality websites.
Keyword stuffing, paid links and low-quality links
were among the main practices targeted by Penguin.
The initial rollout of the algorithm came in late April.
The penguin 3 was announced by
Matt Cutts, chief of Google‟s
spam team. About 0.3 percent of
English language queries was
affected by this update.
Over-optimized anchor text
Links to and from „bad
Too many links from irrelevant
Penguin 2.0, which was released more than
a year later, went much deeper and looked
at links pointing to your inner pages as
well. This Penguin update was actually the
4th release but dubbed Penguin 2.0
because there were major changes to the
way it worked. It still targeted the same
kinds of link spam as Penguin 1.0 only
going deeper. It affected around 2.3% of
English language queries.
On October 4, Google released the latest
update of the Penguin algorithm,
Penguin 2.1. We believe that Penguin 2.1
made good on Google‟s promise to start
devaluing upstream links. Even though it
is expected to affect less than 1% of
queries, I believe it will have a larger
impact on SEO than Google states.
WHAT TO AVOID
A go-forward SEO strategy should avoid acquiring inbound links that qualify for
any of the following:
Overuse of keyword-targeted anchor text –
over-optimization of money keywords in anchor text is a definite red flag for
Low-quality guest posts –
poorly written content with little traffic/engagement value linking to your site will
not fuel it with authority. If this is done regularly, it will certainly signal Penguin.
Article directories –
submitting to article directories will not only inflame the issue of having many
links from the same source, but having links from all that duplicate content is
not going to provide any value.
posts that say “sponsored” or “advertisement” and contain follow links (nofollow links are OK but won’t pass PageRank) are a clear violation of Google’s
quality guidelines and make it easy for their crawlers to pick up on paid links.
SAFELY IMPROVING OFF-SITE SEO
Here are some safe ways to improve the authority value and therefore organic
performance of a site without making it susceptible to Penguin attacks:
Content marketing –
publishing high-quality content that will provide real value to consumers, and
is relevant to your business is a great way to generate healthy links.
Natural anchor text –
stop using keywords in anchor text; rather use anchor text as a directive to
find more information.
Relevant context –
only generate links from pages (and sections within the pages) highly relevant
to the content of the destination page.
The most important thing to keep in mind to ensure safety from
Penguins is to avoid going for the “quick wins” when it comes to
link building. Any tactics employed to increase a website’s
authority should aim for long term success. The latest spam
technique that can improve rankings because Google hasn’t
caught on yet is dangerous ground and it is inevitable that they
will catch on eventually. If you are looking for long term
success, your SEO strategy should focus on just that.
For More Information and to Contact us
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Tel: +61 2 9037 2723
Fax: +61 2 8580 5094