This document is an RFP for a country music national tour concert promoter. It will include 50 cities across the US and focus on ticket sales, sponsorships, and merchandising. Demographic information is provided on average attendees, which are mostly female between 16-64 years old. Marketing strategies include social media, print, broadcast media, and a docu-reality TV show with a charity tie-in.

2. RFP for Country Music National Tour Concert Promoter

5. 50 Cities U.S. National Tour

6. 1. Ticket Sells
2. Sponsorships
3. Merchandising

7. *Designated Marketing Area

8. *Designated Marketing Area

9. #3 April
Kry
#2 Carrie
Underwood
#1
Taylor Swift

11. Tori Colon
Mona Lisa Schiffren
Age: 25 yrs. Old
Race: Black
Occupation: Financial Analyst
Location: Manhattan, NY
Age: 34 yrs. Old
Race: Hispanic
Occupation: Nursing Student
Location: Miani, FL
Jessie Miller
Age: 19 yrs. Old
Race: Caucasian
Occupation: Television PA
Location: Los Angeles, Ca

12. 42%
44%
46%
48%
50%
52%
54%
56%
GENDER
FEMALE
MALE

13. 15,000+ Average Attendees Per Show

14. 15,000+ Average Attendees Per Show
65+
16%
44-64
16%
16-34
13%

15. 1. Social Media
2. Print Media
3. Broadcast Media
4. DocuReality
w/Charity Tie-In

16. References
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