The publicity report summarizes media coverage for The Eclectic Music Festival, including 36 media placements with over 14.6 million media impressions and a total media value of over $1.1 million. Major artists Glen Phillips, Albert Lee, and Barbara Morrison received press coverage. The festival was featured in various online calendars and blogs for music, arts, and parenting. Outreach focused on local print, online, radio and blogs to promote the festival's music performances and art walk event.

1. Publicity Status Report
May 17, 2016
Media Breaks: 36
Media Impressions: 14,658,108
Total Media Value: $1,172,648

2. TALENT
Glen Phillips
● Live interviews:
■ Pasadena Star-News (circ: 24,880; 83K UMVs)
http://www.pasadenastarnews.com/arts-and-
entertainment/20160513/toad-the-wet-sprockets-glen-phillips-to-
headline-eclectic-music-festival
■ Pasadena Weekly (circ: 27,349; 25K UMVs)
http://www.pasadenaweekly.com/cms/story/detail/bridging_the_ga
p/15905/
● Pitched print: LA Times, LA Daily News, LA Weekly, USA Today (LA Bureau), LA
Opinion, Music Connection, Hits Magazine
● Pitched online: EW.com, Pasadena Now, Pasadena Magazine, CRAVEOnline,
LAist, American Songwriter, FuseTV.com, Hitfix, LA Confidential, Yahoo! Music,
Grimy Goods, Culture Collide, BlabberMouth
○ Declined: Pasadena Magazine, Guitar Disorder
● Pitched radio: KPCC’s Take 2, KCSN Morning Music Mix, Out On A Limb with
Julie Slater, Off the Record with Uncle Joe, GuitarWanks podcast
Albert Lee
● Press was not interested in covering
● Pitched print: LA Times, LA Daily News, LA Weekly, USA Today (LA Bureau), LA
Opinion, Music Connection, Hits Magazine
● Pitched online: Pasadena Now, Pasadena Magazine, British Weekly, Hitfix
● Pitched radio: KPCC’s Take 2, KCSN Saturday Morning Mix, Off the Record with
Uncle Joe
Barbara Morrison
● Pitched for interviews
○ Confirmed interest:
■ Examiner.com (10M UMVs) - we were never able to schedule
● Pitched print: LA Times, LA Daily News, LA Weekly, USA Today (LA Bureau),
The Sentinel,
● Pitched online: Pasadena Now, Pasadena Magazine, Pasadena Journal, Hitfix,
Essence.com, Blavity, All About Jazz
● Pitched radio: KPCC’s Take 2, KJazz, KPFK Global Village
Brit Rodriguez
● Live interview:
■ Pasadena Weekly (circ: 27,349; 25K UMVs)
http://www.pasadenaweekly.com/cms/story/detail/bridging_the_ga
p/15905/
● Pitched print: LA Times, LA Daily News, LA Weekly

3. ○ Declined: La Opinion
● Pitched online: Al Borde, Remezcla, Estrellas En LA, El Clasificado, Contacto
○ Declined: PopSugar Latina
● Pitched radio: KPFK’s Pocho Hour, KCSN’s Americana Hour, NPR’s AltLatino
EXCLUSIVE
The poster art was placed an exclusive with Buzzbands (118K UMVs). The story also
listed out the artists as well as information about the festival. It received homepage
placement, and was also shared on the site's twitter, Facebook, and Tumblr.
● Live: http://buzzbands.la/2016/04/07/south-pasadena-eclectic-glen-phillips-
albert-lee-barbara-morrison/
PARENT GUIDE
Disseminated The Parent’s Guide to The Eclectic to 30+ Los Angeles-based mom blogs.
Live:
● Kids Guide LA (N/A UMVs)
http://kidsguidemagazine.com/south-pasadena-eclectic-music-festival-and-art-
walk-5-14-2016/10017723001
● LA Parent (15K UMVs)
https://www.laparent.com/events/south-pasadena-eclectic-music-festival-art-
walk-2/
● Macaroni Kid Pasadena (406K UMVs)
http://pasadena.macaronikid.com/calendar/event/8th-annual-south-pasadena-
eclectic-music-festival-and-art-walk/2016-05-14/c5151302/
● MomAngeles (11K UMVs)
http://www.momangeles.com/event/the-eclectic-music-festival-and-art-walk/
● Mommy Poppins LA (790K UMVs)
http://mommypoppins.com/event/the-eclectic-music-festival-and-art-walk
● Red Tricycle - Los Angeles (643K UMVs)
http://redtri.com/los-angeles/its-not-the-usual-eclectic-music-festival-and-art-walk/
ART WALK
Pitched art blogs and writers about “A Huge Foolish Project.” Top tier sites include:
● Airows
● Art Slant
● Culture Monster - LA Times
● Visual Art Source
● LA Weekly Art section
Art blogs were not receptive to the information and did not post.

4. CALENDAR ITEMS
Pitched local calendar guides to include the festival in their sites. Top tier sites include:
Live posts:
● All Events In (2M UMVs)
https://allevents.in/south%20pasadena/shelby-gogreve-at-south-pasadena-
eclectic-music-festival/959504277497074
● California Blender (5K UMVs)
http://californiablender.com/art-shows/south-pasadena-eclectic-music-festival-art-
walk-1.html
● Campus Circle (8.9K UMVs)
http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=22121
● Colorado Blvd (16K UMVs)
http://coloradoboulevard.net/events/eclectic-music-festival-art-walk-2016/
● Discover LA (834K UMVs)
http://www.discoverlosangeles.com/what-to-do/events/eclectic-music-festival-
and-art-walk
● DoLa (80K UMVs)
http://dola.com/events/2016/4/14/south-pasadenas-8th-annual-eclectic-music-
festival-and-art-walk
● EncLAve (N/A UMVs)
http://enclave.la/event/the-eclectic-music-festival-and-art-walk/
● Eye Spy LA (36.9K UMVs)
http://www.eyespyla.com/www/thebuzz.nsf/6d70423f8dab5d0e88256e3c0051b8
c4/4ea996b3868d1f5486257fa4005aa078!OpenDocument
● Los Angeles Eventful (1M UMVs)
http://losangeles.eventful.com/events/eclectic-music-festival-art-walk-/E0-001-
091945757-6
● LAist (2.2M UMVs)
http://laist.com/2016/04/30/your_ultimate_guide_to_may_20_cool_2.php
● Los Angeles Magazine (229K UMVs)
http://www.lamag.com/event/eclectic-music-festival-art-walk/
● LA Opinion (3.3M UMVs)
http://www.laopinion.com/2016/05/12/agendala-todos-los-eventos-que-no-te-
puedes-perder-este-fin-de-semana-27/
● Meet-Up Free Concerts In L.A. (29,552 members)
http://www.meetup.com/losangelesfreeconcerts/events/230481069/
● One Punk Army (N/A UMVs)
https://onepunkarmy.wordpress.com/2016/05/09/upcoming-events-may-9-15-
2016/
● Reddit Los Angeles (67,327 Members)
https://www.reddit.com/r/LosAngeles/comments/4ijrzp/totally_awesome_things_t
o_do_in_los_angeles_59515/

5. ● Redlands Daily Facts (95.6K UMVs)
http://www.redlandsdailyfacts.com/arts-and-entertainment/20160513/toad-the-
wet-sprockets-glen-phillips-to-headline-eclectic-music-festival
● RoundTown (267K UMvs)
https://roundtown.com/event/54964681/THE-ECLECTIC-South-Pasadena-Music-
Festival-Artwalk-bonus-Pool-Party-South-Pasadena-CA
● Signed Events (196K UMVs)
https://signedevents.com/united-states/south-pasadena/the-eclectic-music-
festival-art-walk/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/local-businesses-stay-open-late-for-festival/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/musical-fun-in-south-pas/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/carnegie-stage-brings-top-talent-to-saturdays-
music-festival/
● Vintage Rock (N/A UMVs)
http://vintagerocknews.blogspot.com/2016/05/toad-wet-sprockets-glen-phillips-
albert.html
● We Like LA (655K UMVs)
http://www.welikela.com/event/eclectic-music-festival-south-pasadena-2016/
● We Like LA (655K UMVs)
http://www.welikela.com/things-to-do-weekend-l-a-5-13-16/
KICK-OFF PARTY
● Campus Circle (8.9K UMVs)
http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=22122
TOTAL MEDIA BREAKS
● All Events In (2M UMVs)
https://allevents.in/south%20pasadena/shelby-gogreve-at-south-pasadena-
eclectic-music-festival/959504277497074
● Buzzbands (118K UMVs)
http://buzzbands.la/2016/04/07/south-pasadena-eclectic-glen-phillips-albert-lee-
barbara-morrison/
https://twitter.com/buzzbandsla/status/718124871293636608
https://twitter.com/krbronson/status/718127911606288384
● California Blender (5K UMVs)
http://californiablender.com/art-shows/south-pasadena-eclectic-music-festival-art-
walk-1.html
● Campus Circle (8.9K UMVs)
http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=22121

6. ● Campus Circle (8.9K UMVs)
http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=22122
● Colorado Blvd (16K UMVs)
http://coloradoboulevard.net/events/eclectic-music-festival-art-walk-2016/
● Discover LA (834K UMVs)
http://www.discoverlosangeles.com/what-to-do/events/eclectic-music-festival-
and-art-walk
● DoLa (80K UMVs)
http://dola.com/events/2016/4/14/south-pasadenas-8th-annual-eclectic-music-
festival-and-art-walk
● Eye Spy LA (36.9K UMVs)
http://www.eyespyla.com/www/thebuzz.nsf/6d70423f8dab5d0e88256e3c0051b8
c4/4ea996b3868d1f5486257fa4005aa078!OpenDocument
● Kids Guide LA (N/A UMVs)
http://kidsguidemagazine.com/south-pasadena-eclectic-music-festival-and-art-
walk-5-14-2016/10017723001
● LAist (2.2M UMVs)
http://laist.com/2016/04/30/your_ultimate_guide_to_may_20_cool_2.php
● LA Opinion (3.3M UMVs)
http://www.laopinion.com/2016/05/12/agendala-todos-los-eventos-que-no-te-
puedes-perder-este-fin-de-semana-27/
● LA Parent (15K UMVs)
https://www.laparent.com/events/south-pasadena-eclectic-music-festival-art-
walk-2/
● Los Angeles Eventful (1M UMVs)
http://losangeles.eventful.com/events/eclectic-music-festival-art-walk-/E0-001-
091945757-6
● Los Angeles Magazine (229K UMVs)
http://www.lamag.com/event/eclectic-music-festival-art-walk/
● Macaroni Kid Pasadena (406K UMVs)
http://pasadena.macaronikid.com/calendar/event/8th-annual-south-pasadena-
eclectic-music-festival-and-art-walk/2016-05-14/c5151302/
● Meet-Up Free Concerts In L.A. (29,552 members)
http://www.meetup.com/losangelesfreeconcerts/events/230481069/
● MomAngeles (11K UMVs)
http://www.momangeles.com/event/the-eclectic-music-festival-and-art-walk/
● Mommy Poppins LA (790K UMVs)
http://mommypoppins.com/event/the-eclectic-music-festival-and-art-walk
● One Punk Army (N/A UMVs)
https://onepunkarmy.wordpress.com/2016/05/09/upcoming-events-may-9-15-
2016/
● Pasadena Now (139.8K UMVs)
http://www.pasadenanow.com/main/south-pasadenas-eclectic-music-festival-
and-art-walk-set/

7. ● Pasadena Now (139.8K UMVs)
http://www.pasadenanow.com/main/toad-the-wet-sprockets-glen-phillips-albert-
lee-and-barbara-morrison-to-headline-south-pasadenas-8th-annual-eclectic-
music-festival-and-art-walk/#.Vx7eXvkrK00
● Pasadena Star-News (circ: 24,880; 83K UMVs)
http://www.pasadenastarnews.com/arts-and-entertainment/20160513/toad-the-
wet-sprockets-glen-phillips-to-headline-eclectic-music-festival
● Pasadena Weekly (circ: 27,349; 25K UMVs)
http://www.pasadenaweekly.com/cms/story/detail/bridging_the_gap/15905/
● Reddit LA (67,327 Members)
https://www.reddit.com/r/LosAngeles/comments/4ijrzp/totally_awesome_things_t
o_do_in_los_angeles_59515/
● Redlands Daily Facts (95.6K UMVs)
http://www.redlandsdailyfacts.com/arts-and-entertainment/20160513/toad-the-
wet-sprockets-glen-phillips-to-headline-eclectic-music-festival
● Red Tricycle - Los Angeles (643K UMVs)
http://redtri.com/los-angeles/its-not-the-usual-eclectic-music-festival-and-art-walk/
● RoundTown (267K UMvs)
https://roundtown.com/event/54964681/THE-ECLECTIC-South-Pasadena-Music-
Festival-Artwalk-bonus-Pool-Party-South-Pasadena-CA
● San Gabriel Valley Tribune (455K UMVs)
http://www.sgvtribune.com/arts-and-entertainment/20160513/toad-the-wet-
sprockets-glen-phillips-to-headline-eclectic-music-festival
● Signed Events (196K UMVs)
https://signedevents.com/united-states/south-pasadena/the-eclectic-music-
festival-art-walk/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/local-businesses-stay-open-late-for-festival/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/musical-fun-in-south-pas/
● South Pasadena Review (35K UMVs)
http://south.pasadenanow.com/carnegie-stage-brings-top-talent-to-saturdays-
music-festival/
● Vintage Rock (N/A UMVs)
http://vintagerocknews.blogspot.com/2016/05/toad-wet-sprockets-glen-phillips-
albert.html
● We Like LA (655K UMVs)
http://www.welikela.com/event/eclectic-music-festival-south-pasadena-2016/
● We Like LA (655K UMVs)
http://www.welikela.com/things-to-do-weekend-l-a-5-13-16/