Uop com 295 week 4 persuasive messages
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This document provides instructions for a persuasive messaging assignment. Students are asked to choose a product and write two persuasive messages - one to their boss requesting approval and resources, and another as a sales pitch to consumers. They must select an appropriate channel for delivering each message based on the context, audience, and purpose, and explain their channel choice. The assignment aims to have students practice writing persuasive messages targeting different audiences.
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Uop com 295 week 4 persuasive messages
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Select a product or service for this assignment in which you belie.docx
Select
a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review
Ch. 4 of
Business Communication Essentials
.
Create
a Microsoft
®
Word analysis of no more than 1,400 words that includes the following:
Describe the product or service, including its main characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
Explain how you would establish credibility.
Explain
why you selected the channel.
Select
the appropriate channel for delivering your message based on context, audience, and purpose.
Format
your assignment consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment.
.
Constructing Effective Business Messages Part I· · Due Jan 04,.docx
Constructing Effective Business Messages Part I
·
· Due Jan 04, 5:59 PM
· Not Submitted
· POINTS 14
· Paper
Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review Ch. 4 of Business Communication Essentials.
Create a Microsoft® Word analysis of no more than 1,400 words that includes the following:
· Describe the product or service, including its main characteristics.
· Why do you believe this product is worthwhile?
· A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
· Explain how you would establish credibility.
Explain why you selected the channel.
Select the appropriate channel for delivering your message based on context, audience, and purpose.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
.
CVP_Assignment.pptx
Formulating a Customer Value Proposition
The customer value proposition is at the core of formulating the product strategy blueprint
A key output of business strategy is the customer value proposition (CVP) with its tangible manifestation being the organization products/services.
The CVP is the strategic guidepost for product design and product marketing (campaigns and messaging to the customers). All product management activities (market intelligence, customer research, product market position analysis) are in effect an input in defining the CVP (for new products) and enhancing the CVP appeal (for existing products). As such, formulating a CVP is a core element of product strategy process and output.
Defining Customer Value Proposition elements
At its highest level, a CVP is a statement defining your promise to your (target) customers, stating the benefits (value) they will receive by buying your product/service – it sets the value/price equation to the intended target market. The CVP should be a succinct customer centric statement that articulates how the product/service will benefit customers.
The CVP design is informed by and should be aligned back to the organization overall corporate/business strategy. It should start by defining the customer target segment with clear articulation of what customer problems/pain points are being solved.
See below the visualization of the CVP design elements and where it fits between high level corporate strategy and marketing- the high level strategy shapes the CVP and marketing communicates and sells the CVP.
Formulating a Customer Value Proposition
The customer value proposition is at the core of formulating the product strategy blueprint
A key output of business strategy is the customer value proposition (CVP) with its tangible manifestation being the organization products/services.
The CVP is the strategic guidepost for product design and product marketing (campaigns and messaging to the customers). All product management activities (market intelligence, customer research, product market position analysis) are in effect an input in defining the CVP (for new products) and enhancing the CVP appeal (for existing products). As such, formulating a CVP is a core element of product strategy process and output.
Defining Customer Value Proposition elements
At its highest level, a CVP is a statement defining your promise to your (target) customers, stating the benefits (value) they will receive by buying your product/service – it sets the value/price equation to the intended target market. The CVP should be a succinct customer centric statement that articulates how the product/service will benefit customers.
The CVP design is informed by and should be aligned back to the organization overall corporate/business strategy. It should start by defining the customer target segment with clear articulation of what customer problems/pain points are being solved.
See below the visualization of the CVP design elements and wh
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Clint Hasse Hood's EMMA Award
Hood's Home Discount Center wanted to increase awareness and differentiate themselves from competitors known for lower quality merchandise. An account executive created a jingle to convey Hood's message of "It's all good at Hood's" which the client loved. The campaign included the jingle in TV commercials along with digital and online elements. It was successful in growing awareness for Hood's as evidenced by customers singing the jingle, and the client saw strong annual sales and renewed their partnership with the TV station.
AB 219 Entire Course New
Check this A+ tutorial guideline at
http://www.assignmentcloud.com/ab-219-kaplan-university
For more classes visit
http://www.assignmentcloud.com/
Recommended
Uop com 295 week 4 persuasive messages
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Uop com 295 week 4 persuasive messages
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Select a product or service for this assignment in which you belie.docx
Select
a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review
Ch. 4 of
Business Communication Essentials
.
Create
a Microsoft
®
Word analysis of no more than 1,400 words that includes the following:
Describe the product or service, including its main characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
Explain how you would establish credibility.
Explain
why you selected the channel.
Select
the appropriate channel for delivering your message based on context, audience, and purpose.
Format
your assignment consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment.
.
Constructing Effective Business Messages Part I· · Due Jan 04,.docx
Constructing Effective Business Messages Part I
·
· Due Jan 04, 5:59 PM
· Not Submitted
· POINTS 14
· Paper
Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review Ch. 4 of Business Communication Essentials.
Create a Microsoft® Word analysis of no more than 1,400 words that includes the following:
· Describe the product or service, including its main characteristics.
· Why do you believe this product is worthwhile?
· A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
· Explain how you would establish credibility.
Explain why you selected the channel.
Select the appropriate channel for delivering your message based on context, audience, and purpose.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
.
CVP_Assignment.pptx
Formulating a Customer Value Proposition
The customer value proposition is at the core of formulating the product strategy blueprint
A key output of business strategy is the customer value proposition (CVP) with its tangible manifestation being the organization products/services.
The CVP is the strategic guidepost for product design and product marketing (campaigns and messaging to the customers). All product management activities (market intelligence, customer research, product market position analysis) are in effect an input in defining the CVP (for new products) and enhancing the CVP appeal (for existing products). As such, formulating a CVP is a core element of product strategy process and output.
Defining Customer Value Proposition elements
At its highest level, a CVP is a statement defining your promise to your (target) customers, stating the benefits (value) they will receive by buying your product/service – it sets the value/price equation to the intended target market. The CVP should be a succinct customer centric statement that articulates how the product/service will benefit customers.
The CVP design is informed by and should be aligned back to the organization overall corporate/business strategy. It should start by defining the customer target segment with clear articulation of what customer problems/pain points are being solved.
See below the visualization of the CVP design elements and where it fits between high level corporate strategy and marketing- the high level strategy shapes the CVP and marketing communicates and sells the CVP.
Formulating a Customer Value Proposition
The customer value proposition is at the core of formulating the product strategy blueprint
A key output of business strategy is the customer value proposition (CVP) with its tangible manifestation being the organization products/services.
The CVP is the strategic guidepost for product design and product marketing (campaigns and messaging to the customers). All product management activities (market intelligence, customer research, product market position analysis) are in effect an input in defining the CVP (for new products) and enhancing the CVP appeal (for existing products). As such, formulating a CVP is a core element of product strategy process and output.
Defining Customer Value Proposition elements
At its highest level, a CVP is a statement defining your promise to your (target) customers, stating the benefits (value) they will receive by buying your product/service – it sets the value/price equation to the intended target market. The CVP should be a succinct customer centric statement that articulates how the product/service will benefit customers.
The CVP design is informed by and should be aligned back to the organization overall corporate/business strategy. It should start by defining the customer target segment with clear articulation of what customer problems/pain points are being solved.
See below the visualization of the CVP design elements and wh
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Clint Hasse Hood's EMMA Award
Hood's Home Discount Center wanted to increase awareness and differentiate themselves from competitors known for lower quality merchandise. An account executive created a jingle to convey Hood's message of "It's all good at Hood's" which the client loved. The campaign included the jingle in TV commercials along with digital and online elements. It was successful in growing awareness for Hood's as evidenced by customers singing the jingle, and the client saw strong annual sales and renewed their partnership with the TV station.
AB 219 Entire Course New
Check this A+ tutorial guideline at
http://www.assignmentcloud.com/ab-219-kaplan-university
For more classes visit
http://www.assignmentcloud.com/
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Check this A+ tutorial guideline at
http://www.uopassignments.com/COM-285
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- Integrated marketing communications blends different promotion methods to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
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The document discusses integrated marketing communications and promotion planning. It explains that promotion seeks to shift the demand curve and that several promotion methods are available, including advertising, personal selling, sales promotion, and publicity. The key aspects are:
- Integrated marketing communications intentionally coordinates all communications to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
Mkt 450 week 4 team assignment detailed international marketing plan outline ...
Mkt 450 week 4 team assignment detailed international marketing plan outline ...ENTIRE COURSES FINAL EXAM
www.finishedexams.com
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Uop com 295 week 4 assignment developing persuasive business messages part ii
uop com 295 week 4 knowledge check,uop com 295 week 4 persuasive messages,uop com 295 week 4 resume,uop com 295,com 295,uop com 295 week 4 tutorial,com 295 week 4 assignment,uop com 295 week 4 help
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Daisy Arabella onlySelect a product or service for this assign.docx
Daisy Arabella only
Select
a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review
Ch. 4 of
Business Communication Essentials
.
Create
a Microsoft
®
Word analysis of no more than 1,400 words that includes the following:
Describe the product or service, including its main characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
Explain how you would establish credibility.
Explain
why you selected the channel.
Select
the appropriate channel for delivering your message based on context, audience, and purpose.
Format
your assignment consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment
.
Brand Plan Sample
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Uop com 295 week 4 assignment developing persuasive business messages part ii
uop com 295 week 4 knowledge check,uop com 295 week 4 persuasive messages,uop com 295 week 4 resume,uop com 295,com 295,uop com 295 week 4 tutorial,com 295 week 4 assignment,uop com 295 week 4 help
How to Create an Email Plan for All Stages of the Funnel
This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
Audience focused communication matrix essay
The document advertises an essay writing service and provides instructions for an assignment on completing an Audience-Focused Communication Matrix. The assignment asks students to consider the audience characteristics, appropriate communication channels, considerations for a diverse audience, and ways to ensure an effective message when presenting quarterly sales information to managers, salespeople, and customers. It concludes by suggesting students can hire experts from the writing service to complete the assignment.
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- Key aspects of planning include identifying presenters and the audience, setting goals and scoping the topic, developing titles, benefits and messaging for promotions, creating registration pages and email campaigns, and thoroughly testing the technical setup.
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- Using different approaches like finding inherent drama or creating a memorable brand identity.
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- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
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Select
a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.
Review
Ch. 4 of
Business Communication Essentials
.
Create
a Microsoft
®
Word analysis of no more than 1,400 words that includes the following:
Describe the product or service, including its main characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
Explain how you would establish credibility.
Explain
why you selected the channel.
Select
the appropriate channel for delivering your message based on context, audience, and purpose.
Format
your assignment consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment
.
Brand Plan Sample
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Uop com 295 week 4 assignment developing persuasive business messages part ii
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- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
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