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CSA Farmers of the Suburban 
Northeast 
David Hines, Ry Horsey, Steph Northway, and Derek Redfern 
Studio 2 Table 2 – UOCD Spring 2013 
1
The Product: SmartSoil 
An application measuring 
soil health that allows 
farmers to visualize and 
engage with their soil
The first user interaction 
began the process of 
confirming and correcting 
our assumptions about 
farmers
At first we labored to understanding and 
define themes we noticed in our interactions
To improve efficiency, 
we structured our 
interaction and 
abstraction processes
Macrostructures allow our user portraits to begin to 
do work for us. Here, we identified two key 
themes used as axes: Time and Romanticism
Our fourth user articulated many of the 
complexities and nuances in the CSA 
community. This was a watershed moment
Word-Mood card synthesis questioned our assumption 
that all farmers are life-long learners. Could farmer's 
needs be in opposition to their values?
Continuums and 
graphs enabled 
us to identify 
unique aspects 
of our users
Our 3 personas 
integrate guided by 
our motivational 
framework: 
Autonomy 
Ecology 
Community
Our personas 
represented differing 
paths to farming 
and 
levels of autonomy
Our initial Area of 
Opportunities were 
entirely linear, failed 
to represent our 
users, and didn’t 
interact with our 
underlying framework
AofO ‘s mapped 
BEFORE use of 
the motivational 
framework 
(salmon) 
AofO ‘s mapped 
AFTER use of the 
motivational 
framework 
(cyan) 
Mapping areas of opportunity on our primary 
motivational framework of autonomy, 
ecology, and community provided us with a 
way to consider many facets of farmer’s lives
We immediately 
generated a few 
ideas to allow us 
to co-design 
while generating 
ideas
Through co-designing our initial ideas, such as 
the community-shared-bootstrap solutions 3- 
D printer, and got very efficient feedback as to 
what worked, and what didn’t
Drawing the CSA 
community allowed 
us to come to grips 
with the potential 
scope for ideas
Abstracting the 
planning process 
allowed us to 
understand and 
rethink it with our 
users in mind
A thumbs up 
thumbs down 
metric was used 
to quickly 
narrow in on our 
more interesting 
ideas
Inventory Merge, 
where farmers 
further share risk 
of CSA, BioDome, 
a translucent 
building that would 
allow farmers to 
grow food in urban 
environments, and 
SmartSoil, an app 
for farmers to 
visualize their soil 
health made up our 
final three ideas
After co-designing 
with the a farming 
soil scientist, we 
began to see the 
potential of 
SmartSoil. We 
identified key 
soil health 
metrics such as 
Nitrogen, 
Phosphorus, 
Potassium, 
Moisture, Depth, 
and Temperature
After narrowing 
down our ideas, 
we select 
SmartSoil as the 
most compelling & 
feasible product 
for our suburban 
CSA user group 
Although Biodome 
was Bolder, it didn’t 
support the values of 
CSA Farmers
On a final co-design, 
we identified the 
opportunity of the 
planning 
functionality in 
SmartSoil
Examining Soil reports 
currently used by 
farmers inspired new 
usability in the 
SmartSoil app
Creating a Broad 
Interaction Map 
allowed us to get a 
feel for the breath 
and depth of our 
product, and what 
needed 
development the 
most
Creating a Requirements 
table in parallel allowed 
us to quickly specify 
important yet ancillary 
features
Creating the critical 
interfaces allowed us 
to focus on the 
heart of the 
product
We then had time to 
design for critical 
values like variable 
autonomy in our 
interfaces
A scale model of the 
sensor let us quickly 
understand the 
interaction and 
technology pitfalls. 
We redesigned the 
product to include 
nanowire transistors 
on the exterior of the 
seed, feasible in 
ten years
A draft product 
poster helps us 
better 
understand and 
communicate 
the paradigms 
shifted
Thansk you

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UOCD Reflection Slides

  • 1. CSA Farmers of the Suburban Northeast David Hines, Ry Horsey, Steph Northway, and Derek Redfern Studio 2 Table 2 – UOCD Spring 2013 1
  • 2. The Product: SmartSoil An application measuring soil health that allows farmers to visualize and engage with their soil
  • 3. The first user interaction began the process of confirming and correcting our assumptions about farmers
  • 4. At first we labored to understanding and define themes we noticed in our interactions
  • 5. To improve efficiency, we structured our interaction and abstraction processes
  • 6. Macrostructures allow our user portraits to begin to do work for us. Here, we identified two key themes used as axes: Time and Romanticism
  • 7. Our fourth user articulated many of the complexities and nuances in the CSA community. This was a watershed moment
  • 8. Word-Mood card synthesis questioned our assumption that all farmers are life-long learners. Could farmer's needs be in opposition to their values?
  • 9. Continuums and graphs enabled us to identify unique aspects of our users
  • 10. Our 3 personas integrate guided by our motivational framework: Autonomy Ecology Community
  • 11. Our personas represented differing paths to farming and levels of autonomy
  • 12.
  • 13. Our initial Area of Opportunities were entirely linear, failed to represent our users, and didn’t interact with our underlying framework
  • 14. AofO ‘s mapped BEFORE use of the motivational framework (salmon) AofO ‘s mapped AFTER use of the motivational framework (cyan) Mapping areas of opportunity on our primary motivational framework of autonomy, ecology, and community provided us with a way to consider many facets of farmer’s lives
  • 15. We immediately generated a few ideas to allow us to co-design while generating ideas
  • 16. Through co-designing our initial ideas, such as the community-shared-bootstrap solutions 3- D printer, and got very efficient feedback as to what worked, and what didn’t
  • 17. Drawing the CSA community allowed us to come to grips with the potential scope for ideas
  • 18. Abstracting the planning process allowed us to understand and rethink it with our users in mind
  • 19. A thumbs up thumbs down metric was used to quickly narrow in on our more interesting ideas
  • 20. Inventory Merge, where farmers further share risk of CSA, BioDome, a translucent building that would allow farmers to grow food in urban environments, and SmartSoil, an app for farmers to visualize their soil health made up our final three ideas
  • 21. After co-designing with the a farming soil scientist, we began to see the potential of SmartSoil. We identified key soil health metrics such as Nitrogen, Phosphorus, Potassium, Moisture, Depth, and Temperature
  • 22. After narrowing down our ideas, we select SmartSoil as the most compelling & feasible product for our suburban CSA user group Although Biodome was Bolder, it didn’t support the values of CSA Farmers
  • 23. On a final co-design, we identified the opportunity of the planning functionality in SmartSoil
  • 24. Examining Soil reports currently used by farmers inspired new usability in the SmartSoil app
  • 25. Creating a Broad Interaction Map allowed us to get a feel for the breath and depth of our product, and what needed development the most
  • 26. Creating a Requirements table in parallel allowed us to quickly specify important yet ancillary features
  • 27. Creating the critical interfaces allowed us to focus on the heart of the product
  • 28. We then had time to design for critical values like variable autonomy in our interfaces
  • 29. A scale model of the sensor let us quickly understand the interaction and technology pitfalls. We redesigned the product to include nanowire transistors on the exterior of the seed, feasible in ten years
  • 30. A draft product poster helps us better understand and communicate the paradigms shifted

Editor's Notes

  1. Idea: indicate somewhere on slide where we are in the design process. Perhaps this will be self-evident? Office hours with Ben: Take liberty to not just be chronological Tell a story. Here’s how we got here. Insights 3 minutes = 20 slides/min (40 – 60 slides) 15 words in 5 sec Question: Do we need to show all our personas to depict our process/progress? How much content on each slide? Also create a reflection slide-deck (we used to do this as a reflection timeline poster) that depicts your design process and progress over the course of the semester. User PowerPoint and put one image per slide so an image fills a slide and place a short 1 to 2 sentence caption over the image (in a suitable color and size) in such a way that a viewer can see the essential parts of the image image and read the text together. The caption text should inform the viewer in a pithy way of the key learning, insight, outcome, high or low depicted in the image on the corresponding slide. Collectively, the images and text should provide a coherent narrative of your design experience over the course of the semester in an informative and engaging way. The images you use can any relevant visual material from the semester, but should include shots of design representations or key features of them as well as images of your team working and engaging with each other and your people group. Feel free to include emotional aspects as well as factual ones.