1. Imprint
“Giving you the power to Close the Loop”
Imprint gives San Francisco residence a greater incentive to
compost and a way to show pride in their contributions, as well
as providing quick and easy information about the current
composting programs. Link to Live Prototype below -
https://imprint.proto.io/share/?id=5d7d0ceb-e6d6-4f94-b61f-8b5e554a4f82&v=1

2. Problem Statement

3. The Research Shows
Who was Interviewed!
San Francisco residence were the target because the city as already provided the
resources needed to have every resident compost their organic waste. My goal in
the interview was to find out why they do or why they do not compost
!
Methods!
• Survey was sent out to about 400 residence in the Richmond neighborhood using
NextDoor, as neighborhood social network
• In person interviews with shoppers at the Castro Safeway
• Discussions with friends, colleagues and family
!
Major Findings!
• 18 responses from the survey. All were women, all but one composted already.
Responses showed great pride and desire to encourage others.
• In person interviews showed that those who did not compost instantly changed
their body language, mostly slouching down and expressing some shame.
• Discussions reiterated the problem of lack of incentive to deal with the nuisance.
• All persons interviewed agreed that there are environmental benefits to
composting

4. Personas

5. Personas

6. User Goals
Proposed Solution
A successful solution would give individuals the tools to not only take
ownership of their waste but also take pride in what they are doing to
reduce it. My solution is to build and app / site / city program that will
track the amount of compost an individual produces and provide
incentives for them to increase compost production. These incentives
would be in the form of ‘Green Points” used for Municipal Services,
Goods that were produced using SF Compost, and Donations to City
projects. A social feed will work to influence the behavior of other, spread
awareness and show the impact of an individual’s contributions
Goal #1: User needs to know what is compost and what is landfill
Goal #2: User needs to quickly and easily submit their compost
quantity in order to earn “Green Points”
Goal #3: User will want to share their progress and accomplishments
on social media
Goal #4: User will want to redeem their Green Points

7. User Flows
This is one example of a user flow charge
created for the Imprint Application

8. Content Strategy
Objectives
1. Business Objective - Sell the “Imprint” program to the municipal department of San Francisco. Increase
input of compost will increase fertilizer output, which at the current rate of production covers 25% of operating
costs. Incentive program will bring the city closer to it’s goal of Zero Waste by 2020
2. User Objective - The incentive program is designed around consumer emotions. The program will give the
user the compost bin with a built in scale that will weight their compost. Once the weight is transmitted and the
bag is removed, the weight will be converted to “Green Points” that the user can use in various ways. The user
is also trying to accomplish a less wasteful city and will want to share either personal contributions socially.
This content will have the objective of influence and engagement and clarity and accuracy
Message and Tone
Function and Accomplishment!
Main Content for Expressing tone -
1. OnBoarding Slides
2. Social Feed
3. Redeeming Green Points
Audience
To the San Francisco resident, usefulness and relevance will be key to their satisfaction with Imprint.
1. The goal of the “Green Points” is to make the time, cost, and sometimes disgust of separating their waste
worth while. The points can go to Goods, Municipal Services and be Donated to city projects.
2. The Imprint Feed and Imprint Watch will show how much compost an individual and an entire neighborhood
is submitting. This will hopefully set up for a bit of competition but also will bring together a sense of
community
3. Redeeming Green Points

9. OnBoarding
Once the user downloads the Imprint app they will
be taken through the Onboarding process. The
user will swipe left to move through the explainer
slides to learn how Imprint works

10. Login
Login page sends the user to their
profile page where they can compare
their progress to the city average and
view how many Green Points they
have. Also, quick access to Submit
function
User clicks on
the hamburger
menu to get to
main navigation
page
The sign up form
is simple and
does not require a
lot of information
from the user
Logging in
brings the
user to their
profile page

11. Two Ways to be Social:
The user can tab from their
“Friends” feed, to
“Neighborhood”, to “City”
to see how their compost
contributions compare to
other’s
1. Imprint Feed
Imprint Feed gives the user up-to-date tracking of their
friend’s composting behavior, neighborhood’s composting
data, and shows you who the highest producers of
compost are in the city and where you as a user rank in
compared to other individuals in the city. The goal of the
Imprint Feed is to inspire healthy competition and a
greater sense of community contributions

12. 2. Imprint Watch
Imprint Watch allows the user to tap on any
neighborhood in the city to see how many users there are
in that particular neighborhood and how many pounds of
compost the neighborhood has produced that week. The
user can then go onto the neighborhood’s conversation
board and read about what users in that neighborhood
are saying about Imprint and green initiatives

13. Submit
User can get to
the Submit
function from their
profile page or
from the main
navigation page
Redeem
Points
The Submit feature is designed to be clear, convenient, and with
minimal pain points. The Submit button is placed on several pages so
it is visible and will drive the user submit compost weight frequently.
When the user wants to remove a bag of compost from their Imprint
Bin then they press the transmit button on the bin, which sends the
weight recording to the Imprint database. That weight is then
converted into Green Points

14. Redeem
The Redeem feature is what gives the user tangible rewards
to their composting efforts. Imprint has 3 different ways to
redeem Green Points, which were designed to appeal to
each type of user. The goal of the Redeem program is to
give users more incentive to compost by rewarding them for
their efforts, and to allow those who want to continue to give
back the power to positively effect their community.

15. Redeem - Goods
Redeeming Green Points for Goods gives the user the
power to close the loop between waste and products.
The user has the option to redeem points for wine,
produce, or fertilizer, all of which was produced using
the San Francisco compost, essentially bring the their
compost back into their kitchen and giving a sense of
true sustainability.

16. Ordering Goods
Redeeming for Goods also drives more
commerce to the farms and vineyards that
participate in the Imprint program. Users can also
purchase goods listed on the app, as well as use
Green Points to discount the price of the goods

17. Redeem - Municipal and Donate
While interviewing users for the Imprint design, it became clear that the
motivations to compost differed depending on the person. Many users already
composted and felt that the best reward for participating in the Imprint program
would be to not only have the ability show pride in their contributions, leading
by example, but also to be able give back more to the community. Others felt
that if there was a way to receive municipal benefits in exchange for their
composting efforts, then they would gladly participate in the Imprint program
Users have the option to
donate their Green Points to
SF Playgrounds,
Neighborhood Parks, and
Homeless Shelters. This aims
to inspire a greater sense of
community and to give an
individual the power to
contribute to the betterment
of their community
Research showed that people
have a strong respond to
unexpected costs or routine
costs that they feel should be
paid for by their community.
Redeeming for municipal
services was designed for the
user that would never normally
compost but may start
composting in order to pay off
a parking ticket or to have their
garbage bill reduced

18. Additional Features - Compostable
and Pick Up Schedule
The user can search and
item to find out if it is
compostable or can scroll
through a list of common
compostables. There are
also links to FAQs and
tips for clean, easy
composting
The user can search
their address to view
their garbage and
compost pick up
schedule. They can
also easily request a
special pick up for
larger items like
Christmas trees
Additional features were added to Imprint
to make it more informative and
convenient, as well as fun and interactive

19. Additional Features -
Games
Games were added to
Imprint as a concept
model for greater user
interaction. The Games
feature would allow you to
wager points in order to
win more points but was
cut from the final design