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SOCIAL DESIGN PATTERNS
        Kingsley Joseph




             PetalFlame
KINGSLEY                  PETALFLAME
•   Product guy                 • Stealth   product startup
•   13 years designing/         • Making Android    social
    managing products
                                 from within
•   Ex salesforce.com (SaaS),
    Digital Chocolate (social   • Late   prototype stage
    games), Bank of New York
    (financial systems)          •4   people
•   love social, mobile, and    • Looking for seed funding
    helping others be            early next year
    awesome :)
User
Tr
          ies
User




                App
Tr
                          ies
              User



             Returns

loyal User                      App
Tr
              s




                                ies
             fer
             Re     User



                   Returns

loyal User                            App
Tr
              s




                                ies
             fer
             Re     User



                   Returns

loyal User                            App
TRIALS
Get users to try your app
SOCIAL PROOF
The idea that people will pretty much try anything, if all their
                 friends are also doing it.
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...




          the answer is YES!
Pure Popularity
Reviews & Ratings
Social Discovery in
Android Market is
     Inevitable
BEG FOR   S NOW!
METHODS & MADNESS


• Just Ask!

• Nag. I   mean, don’t piss your users off, but.

• Lock   up some stuff that can be unlocked by +1ing.

• Make     something work better if the user has +1d.
RETENTION
Keeping users coming back
MAKE SOMETHING
 USERS WANT TO
RETURN TO, DUH.
TIMELINES/FEEDS
WHY TIMELINES/FEEDS?
DON’T WANNA MISS A THING ;)
• Thinkof things that are limited-time only - deals,
 events, sales.

• Think of things where it’s socially expected to react
 quickly or not-at-all - life events, serendipitous
 meetings etc.

• Think
      of ways to increase the speed of the stream
 without diluting it.

• Findsomething predictable that you can give the
 user every day, like a joke or pic.
ACTIVITY & ENGAGEMENT
IN A DAY, 26% OF FACEBOOK
USERS LIKE A STATUS MESSAGE.
IN A DAY, 26% OF FACEBOOK
USERS LIKE A STATUS MESSAGE.

         CUZ IT’S EASY
REWARD THE 1%
            Courtesy http://www.useit.com
• Send   reminders - email/sms/push notifications

• Createreasons for coming back. Eg “Your crops will
 be ready tomorrow”

• Incentivize
            repeat usage. Eg “Visit 3 days in a row,
 and get this special feature”

• Utility
       apps - try to detect contexts where user will
 find app useful
REFERRALS
 Key to Virality
MAKE FRIENDS EASY TO FIND
• Offer   incentives for inviting friends

• Lock content as only available if you have N friends
 using the app (mob gating)

• Make your app do something that gets better if
 friends use it.
RECAP
•   Trials: Ask for +1s, start NOW

•   Retention:

    •   Build an app worth revisiting

    •   Build a great feed/timeline

    •   Remind users

    •   Reward repeat users

•   Referrals

    •   Make it easy to find friends
Q&A

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Social design patterns for android

  • 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
  • 2. KINGSLEY PETALFLAME • Product guy • Stealth product startup • 13 years designing/ • Making Android social managing products from within • Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (financial systems) •4 people • love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
  • 4. Tr ies User App
  • 5. Tr ies User Returns loyal User App
  • 6. Tr s ies fer Re User Returns loyal User App
  • 7. Tr s ies fer Re User Returns loyal User App
  • 8. TRIALS Get users to try your app
  • 9. SOCIAL PROOF The idea that people will pretty much try anything, if all their friends are also doing it.
  • 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
  • 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
  • 13. Social Discovery in Android Market is Inevitable
  • 14. BEG FOR S NOW!
  • 15. METHODS & MADNESS • Just Ask! • Nag. I mean, don’t piss your users off, but. • Lock up some stuff that can be unlocked by +1ing. • Make something work better if the user has +1d.
  • 17. MAKE SOMETHING USERS WANT TO RETURN TO, DUH.
  • 20.
  • 21. DON’T WANNA MISS A THING ;)
  • 22. • Thinkof things that are limited-time only - deals, events, sales. • Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc. • Think of ways to increase the speed of the stream without diluting it. • Findsomething predictable that you can give the user every day, like a joke or pic.
  • 24. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE.
  • 25. IN A DAY, 26% OF FACEBOOK USERS LIKE A STATUS MESSAGE. CUZ IT’S EASY
  • 26. REWARD THE 1% Courtesy http://www.useit.com
  • 27. • Send reminders - email/sms/push notifications • Createreasons for coming back. Eg “Your crops will be ready tomorrow” • Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature” • Utility apps - try to detect contexts where user will find app useful
  • 28. REFERRALS Key to Virality
  • 29. MAKE FRIENDS EASY TO FIND
  • 30. • Offer incentives for inviting friends • Lock content as only available if you have N friends using the app (mob gating) • Make your app do something that gets better if friends use it.
  • 31. RECAP • Trials: Ask for +1s, start NOW • Retention: • Build an app worth revisiting • Build a great feed/timeline • Remind users • Reward repeat users • Referrals • Make it easy to find friends
  • 32. Q&A