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Social design patterns for android

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presented at #droidconIN by @kingsley2

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Social design patterns for android

  1. 1. SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
  2. 2. KINGSLEY PETALFLAME• Product guy • Stealth product startup• 13 years designing/ • Making Android social managing products from within• Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (financial systems) •4 people• love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
  3. 3. User
  4. 4. Tr iesUser App
  5. 5. Tr ies User Returnsloyal User App
  6. 6. Tr s ies fer Re User Returnsloyal User App
  7. 7. Tr s ies fer Re User Returnsloyal User App
  8. 8. TRIALSGet users to try your app
  9. 9. SOCIAL PROOFThe idea that people will pretty much try anything, if all their friends are also doing it.
  10. 10. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ...
  11. 11. IF ALL YOUR FRIENDS JUMP OFF A CLIFF ... the answer is YES!
  12. 12. Pure PopularityReviews & Ratings
  13. 13. Social Discovery inAndroid Market is Inevitable
  14. 14. BEG FOR S NOW!
  15. 15. METHODS & MADNESS• Just Ask!• Nag. I mean, don’t piss your users off, but.• Lock up some stuff that can be unlocked by +1ing.• Make something work better if the user has +1d.
  16. 16. RETENTIONKeeping users coming back
  17. 17. MAKE SOMETHING USERS WANT TORETURN TO, DUH.
  18. 18. TIMELINES/FEEDS
  19. 19. WHY TIMELINES/FEEDS?
  20. 20. DON’T WANNA MISS A THING ;)
  21. 21. • Thinkof things that are limited-time only - deals, events, sales.• Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc.• Think of ways to increase the speed of the stream without diluting it.• Findsomething predictable that you can give the user every day, like a joke or pic.
  22. 22. ACTIVITY & ENGAGEMENT
  23. 23. IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE.
  24. 24. IN A DAY, 26% OF FACEBOOKUSERS LIKE A STATUS MESSAGE. CUZ IT’S EASY
  25. 25. REWARD THE 1% Courtesy http://www.useit.com
  26. 26. • Send reminders - email/sms/push notifications• Createreasons for coming back. Eg “Your crops will be ready tomorrow”• Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature”• Utility apps - try to detect contexts where user will find app useful
  27. 27. REFERRALS Key to Virality
  28. 28. MAKE FRIENDS EASY TO FIND
  29. 29. • Offer incentives for inviting friends• Lock content as only available if you have N friends using the app (mob gating)• Make your app do something that gets better if friends use it.
  30. 30. RECAP• Trials: Ask for +1s, start NOW• Retention: • Build an app worth revisiting • Build a great feed/timeline • Remind users • Reward repeat users• Referrals • Make it easy to find friends
  31. 31. Q&A

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