SOCIAL DESIGN PATTERNS Kingsley Joseph PetalFlame
KINGSLEY PETALFLAME• Product guy • Stealth product startup• 13 years designing/ • Making Android social managing products from within• Ex salesforce.com (SaaS), Digital Chocolate (social • Late prototype stage games), Bank of New York (ﬁnancial systems) •4 people• love social, mobile, and • Looking for seed funding helping others be early next year awesome :)
• Thinkof things that are limited-time only - deals, events, sales.• Think of things where it’s socially expected to react quickly or not-at-all - life events, serendipitous meetings etc.• Think of ways to increase the speed of the stream without diluting it.• Findsomething predictable that you can give the user every day, like a joke or pic.
• Send reminders - email/sms/push notiﬁcations• Createreasons for coming back. Eg “Your crops will be ready tomorrow”• Incentivize repeat usage. Eg “Visit 3 days in a row, and get this special feature”• Utility apps - try to detect contexts where user will ﬁnd app useful