Seminar @ University of Plymouth:
Engineerings Big-Bang was the Industrial Revolution; when the accumulated scientific knowledge first met commercial opportunity. In just 250 yrs the power of repeatedly standing on the shoulders of giants has allowed engineers to deliver ever more incredible machines to enhance our innate capabilities. The most complex and sophisticated machines ever ... And tomorrows will be ever more so. The consumers will love them, but creating them with a finite resource and budget will continue to be an even greater challenge ...
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Economic Footprint of the UK Electronic Systems CommunityIan Phillips
A work of UK Economic Analysis produced as part of the UK-ESCO initiative. The
is document and the supporting spreadsheet is available from http://www.esco.org.uk/economic-footprint/
Capabilities: The Bridge Between R-&-D - 21may14Ian Phillips
Research can seem very isolated from Product Development. This work illustrates the role of Research in establishing Capabilities; Capabilities which will subsequently be used in Product Development. Thus showing Research to be important in the ecology of a healthy business.
12feb: Most Complex Machines - Uo.LiverpoolIan Phillips
Seminar @ University of Liverpool: (Different emphasis to 23jan)
Engineerings Big-Bang was the Industrial Revolution; when the accumulated scientific knowledge first met commercial opportunity. In just 250 yrs the power of repeatedly standing on the shoulders of giants has allowed engineers to deliver ever more incredible machines to enhance our innate capabilities. The most complex and sophisticated machines ever ... And tomorrows will be ever more so. The consumers will love them, but creating them with a finite resource and budget will continue to be an even greater challenge ...
Micro/Nano-electronics has been identified as a Key Enabling Technology (KET) by the European Commission. So what does it take to be a Microelectronic KET Engineer/Scientist? And is there a special training that could be deployed so that we (Europe) have more of them to underpin our future economy?
Electronic Systems permeate our lives to day. They underpin our society and our economy. The UK Electronics Systems Community is a hidden success story, providing technology and know-how throughout their global life-cycles. And in turn making a significant direct and indirect contributing to the UK Economy as it does so.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Economic Footprint of the UK Electronic Systems CommunityIan Phillips
A work of UK Economic Analysis produced as part of the UK-ESCO initiative. The
is document and the supporting spreadsheet is available from http://www.esco.org.uk/economic-footprint/
Capabilities: The Bridge Between R-&-D - 21may14Ian Phillips
Research can seem very isolated from Product Development. This work illustrates the role of Research in establishing Capabilities; Capabilities which will subsequently be used in Product Development. Thus showing Research to be important in the ecology of a healthy business.
12feb: Most Complex Machines - Uo.LiverpoolIan Phillips
Seminar @ University of Liverpool: (Different emphasis to 23jan)
Engineerings Big-Bang was the Industrial Revolution; when the accumulated scientific knowledge first met commercial opportunity. In just 250 yrs the power of repeatedly standing on the shoulders of giants has allowed engineers to deliver ever more incredible machines to enhance our innate capabilities. The most complex and sophisticated machines ever ... And tomorrows will be ever more so. The consumers will love them, but creating them with a finite resource and budget will continue to be an even greater challenge ...
Micro/Nano-electronics has been identified as a Key Enabling Technology (KET) by the European Commission. So what does it take to be a Microelectronic KET Engineer/Scientist? And is there a special training that could be deployed so that we (Europe) have more of them to underpin our future economy?
Electronic Systems permeate our lives to day. They underpin our society and our economy. The UK Electronics Systems Community is a hidden success story, providing technology and know-how throughout their global life-cycles. And in turn making a significant direct and indirect contributing to the UK Economy as it does so.
The necesity for a new and clean term to give context to all of our various roles and technologies.
UK Design Forum - 8apr11 (To Profs and Researchers)
A Sucess Culture for the UK Electronics Systems CommunityIan Phillips
The ESCO Report identified an erstwhile invisible Electronic Systems community in the UK. These are businesses and individuals who's (technical) roles are in the life-cycle of Electronic Systems provision. These 21c enterprises are the evolutionary product of the old 20c electronic companies that used to be visible here ... and whose demise is erroneously seen as the UKs exit from this domain. The 850k individuals; employed in 35,000 ES Enterprises and embedded into other consumer and professional businesses; collectively contribute around 5.4% to UK-GDP. This is a very different 'shaped' business, but is a story of successful adoption to the global business of creating the Electronic Systems we would miss today and on which we will depend tomorrow. This is an opportunity for the UK ... but also for the UK's Academic community within it.
HIS'15 website tells us "Our lives increasingly depend on the correct functioning of software". But whilst true in itself, software is just one of the links in a system-chain; each needing to be as strong as the others for a satisfactory outcome. History may have branded software as the weakest link, but can that be said today? A system is an entity complete in its context; and judged subjectively by its black-box behaviour. And when faced with its failure it isn't acceptable to claim that "my bit worked"! All technologies we utilise are fallible, as are the processes we use to create them: Hardware, Software, Optics, Acoustics, RF, Mechanics, Test, Reproduction, Maintenance ... Perfection is still reserved for the gods. Technologies must work together in the system, and historic silos do nothing to encourage this. So how good do systems need to be; how close to achieving it are we; and does one size fit all? And perhaps most challengingly, can the disciplines complement one another so the whole is stronger than the weakest links?
Intervention: Embedded Systems and Advanced ComputingIan Phillips
Invited Intervention (10min) for the Embedded Systems and Advanced Computing section of the European Commission's Competitiveness Week Workshops (in preparation for Horizon 2020).
Workshop contribution. Discussing the technologies and the approaches that might be applicable to/for Cyber-Physical Systems in a 2025 timeframe. And also the themes that the EC should consider when determining its funding strategy.
Uo Liverpool 11feb16: As I start the next stage of my career, I recall the changes that have happened in Electronics since I was in your position. It was a great time and career choice.for me ... But can you hope for the same in your careers? I hope to show you that through history Design Engineers have always had exciting and challenging careers. And whilst my era was undoubtedly very special, there is no sign whatsoever of it being unique. Today's Electronic Systems are the integration of the most exciting technologies that mankind has ever invented; technologies which all continue to advance at an alarming pace. Technology change means challenge, learning and adapt ion.Being a Design Engineering is a learning journey of lifetime, an exciting journey that begins when you Graduate.
“More than preventing issue of fresh shares with superior rights, the amendment is about allowing firms to come out with shares with inferior rights,” said SMC Capitals equity head Jagannadham Thunuguntla.
Connecting College Faculty to Open Content Repositories: Challenges and Oppor...Tom Caswell
This presentation will describe the Open Course Library, an ongoing project to redesign Washington's 81 highest enrolling college courses as open educational resources. During this multi-‐year effort, faculty members from the Washington state colleges are creating openly licensed courses using their existing learning management system. These courses will be shared within the 34-‐college system using a Creative Commons CC-‐BY license. I will discuss opportunities and challenges we have faces in this ongoing effort. Participants will recognize the role of faculty technology resource centers in many university Open Courseware operations, will understand the need for a simpler, more sustainable approach to creating open educational resources in Washington's community college system, will learn how faculty are using their existing LMS tool to create open educational resources in the Open Course Library project, and will consider the implications of increased use and remixing of open learning resources and the need for tools that make this easier for faculty.
When it comes to trade show displays: it’s often hard to tell what you get when you pay more, and it’s hard to tell what you give up when you pay less.
The early 21c has brought the power of the computer into the hands of the general population, and though these computers consume small amounts of energy they are so numerous that their Energy Efficiency will soon become a major issue. This presentation looks at modern Computing, the ways that Energy Efficiency is currently being enhanced, and the principles behind this.
Carving the Perfect Engineer (EWME'16, 11may16)Ian Phillips
Invited Keynote talk at the 11th European Workshop on Microelectronic Education (EWME'16), held in Southampton, uk. What education does a Microelectronic Student need in 2016; to carry him/her through their professional lives as an Engineer?
The necesity for a new and clean term to give context to all of our various roles and technologies.
UK Design Forum - 8apr11 (To Profs and Researchers)
A Sucess Culture for the UK Electronics Systems CommunityIan Phillips
The ESCO Report identified an erstwhile invisible Electronic Systems community in the UK. These are businesses and individuals who's (technical) roles are in the life-cycle of Electronic Systems provision. These 21c enterprises are the evolutionary product of the old 20c electronic companies that used to be visible here ... and whose demise is erroneously seen as the UKs exit from this domain. The 850k individuals; employed in 35,000 ES Enterprises and embedded into other consumer and professional businesses; collectively contribute around 5.4% to UK-GDP. This is a very different 'shaped' business, but is a story of successful adoption to the global business of creating the Electronic Systems we would miss today and on which we will depend tomorrow. This is an opportunity for the UK ... but also for the UK's Academic community within it.
HIS'15 website tells us "Our lives increasingly depend on the correct functioning of software". But whilst true in itself, software is just one of the links in a system-chain; each needing to be as strong as the others for a satisfactory outcome. History may have branded software as the weakest link, but can that be said today? A system is an entity complete in its context; and judged subjectively by its black-box behaviour. And when faced with its failure it isn't acceptable to claim that "my bit worked"! All technologies we utilise are fallible, as are the processes we use to create them: Hardware, Software, Optics, Acoustics, RF, Mechanics, Test, Reproduction, Maintenance ... Perfection is still reserved for the gods. Technologies must work together in the system, and historic silos do nothing to encourage this. So how good do systems need to be; how close to achieving it are we; and does one size fit all? And perhaps most challengingly, can the disciplines complement one another so the whole is stronger than the weakest links?
Intervention: Embedded Systems and Advanced ComputingIan Phillips
Invited Intervention (10min) for the Embedded Systems and Advanced Computing section of the European Commission's Competitiveness Week Workshops (in preparation for Horizon 2020).
Workshop contribution. Discussing the technologies and the approaches that might be applicable to/for Cyber-Physical Systems in a 2025 timeframe. And also the themes that the EC should consider when determining its funding strategy.
Uo Liverpool 11feb16: As I start the next stage of my career, I recall the changes that have happened in Electronics since I was in your position. It was a great time and career choice.for me ... But can you hope for the same in your careers? I hope to show you that through history Design Engineers have always had exciting and challenging careers. And whilst my era was undoubtedly very special, there is no sign whatsoever of it being unique. Today's Electronic Systems are the integration of the most exciting technologies that mankind has ever invented; technologies which all continue to advance at an alarming pace. Technology change means challenge, learning and adapt ion.Being a Design Engineering is a learning journey of lifetime, an exciting journey that begins when you Graduate.
“More than preventing issue of fresh shares with superior rights, the amendment is about allowing firms to come out with shares with inferior rights,” said SMC Capitals equity head Jagannadham Thunuguntla.
Connecting College Faculty to Open Content Repositories: Challenges and Oppor...Tom Caswell
This presentation will describe the Open Course Library, an ongoing project to redesign Washington's 81 highest enrolling college courses as open educational resources. During this multi-‐year effort, faculty members from the Washington state colleges are creating openly licensed courses using their existing learning management system. These courses will be shared within the 34-‐college system using a Creative Commons CC-‐BY license. I will discuss opportunities and challenges we have faces in this ongoing effort. Participants will recognize the role of faculty technology resource centers in many university Open Courseware operations, will understand the need for a simpler, more sustainable approach to creating open educational resources in Washington's community college system, will learn how faculty are using their existing LMS tool to create open educational resources in the Open Course Library project, and will consider the implications of increased use and remixing of open learning resources and the need for tools that make this easier for faculty.
When it comes to trade show displays: it’s often hard to tell what you get when you pay more, and it’s hard to tell what you give up when you pay less.
The early 21c has brought the power of the computer into the hands of the general population, and though these computers consume small amounts of energy they are so numerous that their Energy Efficiency will soon become a major issue. This presentation looks at modern Computing, the ways that Energy Efficiency is currently being enhanced, and the principles behind this.
Carving the Perfect Engineer (EWME'16, 11may16)Ian Phillips
Invited Keynote talk at the 11th European Workshop on Microelectronic Education (EWME'16), held in Southampton, uk. What education does a Microelectronic Student need in 2016; to carry him/her through their professional lives as an Engineer?
Global Technology Trends - Electronic SystemsIan Phillips
The practical application of a couple of centuries of scientific study has brought huge advances to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic, anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas not; our tricks are not magic, but the results of painstaking global enterprise, of immense scale, detail and precision. And whilst our technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. The consumers insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can cauterise our vulnerabilities, whilst capitalising the many and varied business and economic opportunities they present as they deliver the 21st century.
Computing Platforms for the 21C - 25feb14Ian Phillips
(See http://youtu.be/Z0YU0T5cR6E )
A Compute Platform is normally considered to be the highly stable HW and SW architecture associated with Mainframe or PC computers. But the 21 century is bringing serious computing power to the hands of the consumer and computers that don't look like computers have totally eclipsed traditional computing market. Does this change the definition of the Compute Platform in the 21C?
## By Ian Phillips, Uo.Liverpool. 25feb14. http://ianp24.blogspot.co.uk/
## Opinions expressed are my own.
LnL and Discussion about the skills an (Electronic) Design Engineer needs to have to survive (or excel) a working-life in industry. An informal presentation and discussion around a (slightly modified) slide-set first presented at EWME'16 in May16 at UoSouthampton
(See: http://youtu.be/9rP-5TSk_dA)
Electronic Systems support every aspect of our lives today, both Visibly and Invisibly. Numbered in their tens of billions these are the dominant form of computing we now experience. And whilst many dissipate just milliwatts, their shear volume makes them a significant consumer of energy in their own right. Energy Efficiency in Computing has moved from the mainframe to become a consumer issue.
## By Ian Phillips http://ianp24.blogspot.co.uk/
## Opinions expressed are my own
Moved from SlideShare 10mar14 with 1064 views)
CETPA INFOTECH PVT LTD is one of the IT education and training service provider brands of India that is preferably working in 3 most important domains. It includes IT Training services, software and embedded product development and consulting services.
What is Computer | Computer Full Form | Computer Definitiondmir3304
Know everything in detail about computer - What is Computer? Computer Full Form, Computer Definition, Computer Science, Types of Computer, Desktop Computer & more.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
CETPA INFOTECH PVT LTD is one of the IT education and training service provider brands of India that is preferably working in 3 most important domains. It includes IT Training services, software and embedded product development and consulting services.
http://www.cetpainfotech.com
... The Importance of Communicating our Role.
Electronic System brand; the necessity for it and its management.
Seminar to Uo.Liverpool Students: 5may11
Appsterdam talk - about the chips inside your phonemarcocjacobs
In this talk we'll focus on the hardware inside the phone: the chips that enable the mobile user experience. I'll give an overview of the semiconductor industry, show typical phone chip architectures, their trends and how they influence the mobile experience. Here and there during the presentation, we'll take a quick peek into the future of the mobile phone.
CrestaTV is the next step in the evolution of computing by bringing in Live Broadcast in addition to all the Music Pictures Documents and Contacts we carry with us.
Similar to 23jan: Most Complex Machines (Plymouth) (20)
Student information management system project report ii.pdfKamal Acharya
Our project explains about the student management. This project mainly explains the various actions related to student details. This project shows some ease in adding, editing and deleting the student details. It also provides a less time consuming process for viewing, adding, editing and deleting the marks of the students.
Overview of the fundamental roles in Hydropower generation and the components involved in wider Electrical Engineering.
This paper presents the design and construction of hydroelectric dams from the hydrologist’s survey of the valley before construction, all aspects and involved disciplines, fluid dynamics, structural engineering, generation and mains frequency regulation to the very transmission of power through the network in the United Kingdom.
Author: Robbie Edward Sayers
Collaborators and co editors: Charlie Sims and Connor Healey.
(C) 2024 Robbie E. Sayers
Forklift Classes Overview by Intella PartsIntella Parts
Discover the different forklift classes and their specific applications. Learn how to choose the right forklift for your needs to ensure safety, efficiency, and compliance in your operations.
For more technical information, visit our website https://intellaparts.com
Final project report on grocery store management system..pdfKamal Acharya
In today’s fast-changing business environment, it’s extremely important to be able to respond to client needs in the most effective and timely manner. If your customers wish to see your business online and have instant access to your products or services.
Online Grocery Store is an e-commerce website, which retails various grocery products. This project allows viewing various products available enables registered users to purchase desired products instantly using Paytm, UPI payment processor (Instant Pay) and also can place order by using Cash on Delivery (Pay Later) option. This project provides an easy access to Administrators and Managers to view orders placed using Pay Later and Instant Pay options.
In order to develop an e-commerce website, a number of Technologies must be studied and understood. These include multi-tiered architecture, server and client-side scripting techniques, implementation technologies, programming language (such as PHP, HTML, CSS, JavaScript) and MySQL relational databases. This is a project with the objective to develop a basic website where a consumer is provided with a shopping cart website and also to know about the technologies used to develop such a website.
This document will discuss each of the underlying technologies to create and implement an e- commerce website.
Courier management system project report.pdfKamal Acharya
It is now-a-days very important for the people to send or receive articles like imported furniture, electronic items, gifts, business goods and the like. People depend vastly on different transport systems which mostly use the manual way of receiving and delivering the articles. There is no way to track the articles till they are received and there is no way to let the customer know what happened in transit, once he booked some articles. In such a situation, we need a system which completely computerizes the cargo activities including time to time tracking of the articles sent. This need is fulfilled by Courier Management System software which is online software for the cargo management people that enables them to receive the goods from a source and send them to a required destination and track their status from time to time.
CFD Simulation of By-pass Flow in a HRSG module by R&R Consult.pptxR&R Consult
CFD analysis is incredibly effective at solving mysteries and improving the performance of complex systems!
Here's a great example: At a large natural gas-fired power plant, where they use waste heat to generate steam and energy, they were puzzled that their boiler wasn't producing as much steam as expected.
R&R and Tetra Engineering Group Inc. were asked to solve the issue with reduced steam production.
An inspection had shown that a significant amount of hot flue gas was bypassing the boiler tubes, where the heat was supposed to be transferred.
R&R Consult conducted a CFD analysis, which revealed that 6.3% of the flue gas was bypassing the boiler tubes without transferring heat. The analysis also showed that the flue gas was instead being directed along the sides of the boiler and between the modules that were supposed to capture the heat. This was the cause of the reduced performance.
Based on our results, Tetra Engineering installed covering plates to reduce the bypass flow. This improved the boiler's performance and increased electricity production.
It is always satisfying when we can help solve complex challenges like this. Do your systems also need a check-up or optimization? Give us a call!
Work done in cooperation with James Malloy and David Moelling from Tetra Engineering.
More examples of our work https://www.r-r-consult.dk/en/cases-en/
Explore the innovative world of trenchless pipe repair with our comprehensive guide, "The Benefits and Techniques of Trenchless Pipe Repair." This document delves into the modern methods of repairing underground pipes without the need for extensive excavation, highlighting the numerous advantages and the latest techniques used in the industry.
Learn about the cost savings, reduced environmental impact, and minimal disruption associated with trenchless technology. Discover detailed explanations of popular techniques such as pipe bursting, cured-in-place pipe (CIPP) lining, and directional drilling. Understand how these methods can be applied to various types of infrastructure, from residential plumbing to large-scale municipal systems.
Ideal for homeowners, contractors, engineers, and anyone interested in modern plumbing solutions, this guide provides valuable insights into why trenchless pipe repair is becoming the preferred choice for pipe rehabilitation. Stay informed about the latest advancements and best practices in the field.
Automobile Management System Project Report.pdfKamal Acharya
The proposed project is developed to manage the automobile in the automobile dealer company. The main module in this project is login, automobile management, customer management, sales, complaints and reports. The first module is the login. The automobile showroom owner should login to the project for usage. The username and password are verified and if it is correct, next form opens. If the username and password are not correct, it shows the error message.
When a customer search for a automobile, if the automobile is available, they will be taken to a page that shows the details of the automobile including automobile name, automobile ID, quantity, price etc. “Automobile Management System” is useful for maintaining automobiles, customers effectively and hence helps for establishing good relation between customer and automobile organization. It contains various customized modules for effectively maintaining automobiles and stock information accurately and safely.
When the automobile is sold to the customer, stock will be reduced automatically. When a new purchase is made, stock will be increased automatically. While selecting automobiles for sale, the proposed software will automatically check for total number of available stock of that particular item, if the total stock of that particular item is less than 5, software will notify the user to purchase the particular item.
Also when the user tries to sale items which are not in stock, the system will prompt the user that the stock is not enough. Customers of this system can search for a automobile; can purchase a automobile easily by selecting fast. On the other hand the stock of automobiles can be maintained perfectly by the automobile shop manager overcoming the drawbacks of existing system.
Vaccine management system project report documentation..pdfKamal Acharya
The Division of Vaccine and Immunization is facing increasing difficulty monitoring vaccines and other commodities distribution once they have been distributed from the national stores. With the introduction of new vaccines, more challenges have been anticipated with this additions posing serious threat to the already over strained vaccine supply chain system in Kenya.
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Advancements in technology unveil a myriad of electrical and electronic breakthroughs geared towards efficiently harnessing limited resources to meet human energy demands. The optimization of hybrid solar PV panels and pumped hydro energy supply systems plays a pivotal role in utilizing natural resources effectively. This initiative not only benefits humanity but also fosters environmental sustainability. The study investigated the design optimization of these hybrid systems, focusing on understanding solar radiation patterns, identifying geographical influences on solar radiation, formulating a mathematical model for system optimization, and determining the optimal configuration of PV panels and pumped hydro storage. Through a comparative analysis approach and eight weeks of data collection, the study addressed key research questions related to solar radiation patterns and optimal system design. The findings highlighted regions with heightened solar radiation levels, showcasing substantial potential for power generation and emphasizing the system's efficiency. Optimizing system design significantly boosted power generation, promoted renewable energy utilization, and enhanced energy storage capacity. The study underscored the benefits of optimizing hybrid solar PV panels and pumped hydro energy supply systems for sustainable energy usage. Optimizing the design of solar PV panels and pumped hydro energy supply systems as examined across diverse climatic conditions in a developing country, not only enhances power generation but also improves the integration of renewable energy sources and boosts energy storage capacities, particularly beneficial for less economically prosperous regions. Additionally, the study provides valuable insights for advancing energy research in economically viable areas. Recommendations included conducting site-specific assessments, utilizing advanced modeling tools, implementing regular maintenance protocols, and enhancing communication among system components.
1. 1
The Most Complex Machines Ever
Centre&for&Robo+cs&and&Neural&Systems&Seminar&
23jan15:&Uo.Plymouth,&Uk.&
&
Pdf&and&SlideCast&@&hDp://ianp24.blogspot.com&
&
Opinions&expressed&are&my&own&...&
&
&
Prof. Ian Phillips
Principal Staff Engineer
ARM Ltd
ian.phillips@arm.com
Visiting Prof. at ...
Contribution to
Industry Award 2008
1v0
2. 2
The Most Complex ‘Machines’ Ever Made by Mankind
From sensors to servers … and most have ARM processors and technology at their heart
! Tomorrow&they&will&be&ever&more&complex&...&
...&And&their&+mescales,&resources&and&budgets&ever&more&challenging&
&
..."Must"understand"Electronic"System"Dev’t"Today;"to"op:mise"it"Tomorrow!"
3. 3
... Familiar, yet Poorly Understood terms!
Today
Samsung Galaxy S5
2014 (1yr lifetime)
40yr ago
BTYeoman
c1964-84 (20yr lifetime)
How many IC Designers?
How many SW Designers?
Research, Development and Product
! Products&have&changed&hugely&in&my&life&...&&
! Yes:%Technology,%Methods%and%Tools%
! Also:%Business%Models%and%Globalisa9on%
%...%Con9nuous,%impercep9ble%change,%over%40+%yrs%
! They&were&all&Researched&and&Developed1
%..."Is"‘Old@Knowhow’"relevant"to"today's"Products?1
4. 4
Age of the ...
Universe – 13.6Byr
Earth – 4.5Byr
Life – 3.5Byr
Lets look real-far back ...
32,000 yrs got us to this!
! CroCMagnon%Man%(Us!)&–&35,000&yr&ago&&
! ‘Developed’%from%HomoCSapien%(Wise%Human)%>100,000%yr%
! Mission:%Survive"Nature"(1,000%gen’n)%
! The%Philosophers%–&2,500Q1,000&yr&ago%
! Pythagoras,%Socrates,%Plato,%Aristotle,%Archimedes,%...%
! Mission:%Understanding"Nature"
! The%Scien9sts%–&1,000Q500&yrs&ago%
! Galileo,%Descartes,%(1000%ad)%
! Electricity%C%William%Gilbert%(1600ad)%
! Mission:%Manipula:on"of"Nature"
! The%Engineers%–&260&yrs&ago%
! Industrial"Revolu:on"(1750:%8%gen’n)%
! Mission:%Exploita:on"of"Nature"
! Year%0:%ScienceCMeetsCExploita9on%
! Technology%Based%Business%Emerges%%
"..."Our"BIG@BANG"was"only"250"years"ago!"
5. 5
When we think of Computing we tend to think of ...
! HPCs&and&Mainframes1…1
& &&&& & & & &&...&maybe&Worksta<ons1(High1Performance1Desk?Top)1
&
15. 15
! Need:1A&Mechanism&for&enhancing&human&memory&(Camera)1
! Technology:1...&
! Digital%Logic%(CPU+I.O.)%
! Soeware%
! Memory%(NV%and%RAM)%
! Excellent%Lenses%and%Displays%
! Analogue%Electronics%(Network%&%GPS)%
! Sensors%and%Transducers%(CCD%&%MEM)%
! Precision%Mechanics%
! MicroCMotors%
! Baheries%and%Energy%Storage%
! LEDs%and%Discharge%Tubes%
! Precision%forming%of%Plas9cs%and%Metal%
! Electronic%Packaging%
! Robo9c%Assembly%...%Technology%External%to%the%Product!%
...""All"of"these"Technologies"are"available"to""
21c"Businesses"today"..."
2014 - Canon EOS 5D (Today)
Incorporating DIGIC5+ (ARM)
System-Level
Computation
Q: So why couldn’t ARM make a
camera to compete with Canon?
A: Because Canon has Capabilities
in place that we don’t have!
ARM-based
Computer
16. 16
So Capabilities Limit a Business's Product Possibilities...
... But they are also an Entry Barrier to your Competitors
CAPABILITIES
Product
Development
PRODUCT
! Businesses&need&to&Know&they&can&make&a&Product&before&they&Start&
! Capabili:es%help%to%Manage%the%Risk%(There’s%frequently%no%second%chance!)%
! Making&a&Product&is&s+ll&Work;&but&based&on&Capabili+es&it&is&Known?Work!&
! Unknown’%leads%to%Protracted%Timescales,%Blown%Budgets,%Lost%Opportuni9es%and%Panic!%
! Business&need&and&Appropriate&set&of&Capabili+es,&before&they&
commences&a&Product&Development&
%...%Different%Products%need%different%CapabilityCSets!%
% %…%Even%similar%products;%and%those%within%a%single%business!%
18. 18
! A&Capability&is&an&Installed&&‘Unit’&of&&Technology,&such&that&it&may&&
be&relied&upon&for&MissionQCri+cal&Business&purposes.&
! They%are%Installed:%Reliable,%Trusted,%Predictable,%Usable.%
! They%Cross%Technology%Boundaries%(HW,%SW,%Op9cs,%Mul9CChip,%etc)%
! They%are%NOT%Product%Specific%...%
! Eg:&&Need&Fortran&capability&by&2016.&&Need&to&handle&Logic&Reliability&by10nm&node.&&Need&a&Bus&
architecture&for&use&in&and&between&3D/Chiplet&by&2020.&&Need&10x&systemQpower&efficiency&
improvement&&by&2020.&&Need&a&JIT&Java&Compiler&by&2016.&
! They%can%be%Technology%Answers%...%
! Eg:&&How&will&our&Partners&handle&the&end&of&Moors&Law?&How&can&we&increase&our&Partners&
Produc+vity&in&our&Product&Offering?&Will&Transistor&Reliability&become&a&serious&issue&at&14nm?&
%...%Capabili9es%are%the%Founda9ons%for%Product%Development%
% %...%they%are%established%by%Research%(literally:%“Finding%out”)%
The Capability Model1&
Capabilities are the Links between Research and Development
1:%As%a%technical%concept,%not%directly%described%by%literature.%
19. 19
! Short&Term:&From&the&Known?Set1...%
! Refine"what"we"know"(Including%Individual%knowledge,%Team%knowledge,%and%Tools).%
! Acquire"what"others"know"(Recruit,%Develop,%Contract,%Licence,%Acquire,%Espionage,%etc)%
%...%Specific,%internal,%secrecy,%lowCnumber,%highCcost,%confidence%
%
! Longer&Term:&From&the&Unknown?Set&...%
! Targeted"Research"C%Specific,%pointCfocus,%commercial%advantage%(CrownCjewels)%
! Partnered"Research"C%Specific,%focused,%indirect%commercial%advantage%(ARM%Partners)%
! University/Ins:tute"Research"C%Generic,%wide%spectrum,%nonCdifferen9a9ng%knowledge%
! ARM&Funded&Research&Projects&
! Na+onal&Support&Programs1&(TSB,&H2020,&Research&Councils,&DARPA,&etc)%
% %...%Generic,%broadCspectrum,%openness,%highCnumber,%lowCcost,%partnering,%sharing,%uncertainty%
&
%...%Guided%by%Road%Map%from%longer%term%Business%Objec9ves&
Research Establishes Capabilities ...
... for Development Engineers to use for Product Development
20. 20
Development Delivers a Technical Product ...
... (Tangible or Intangible) to fulfil a Customer Need and a Business Objective
! Design&is&a&crea+ve&role&within&Development&
! Engineers&Deliver1an&effec+ve&TechnicalQProduct&solu+on&...&
! Mee:ng"Func:onal%and%Non@Func:onal%criteria%...%
! Eg:&Quality,&TTM,&Budget,&Reproducibility,&Testability,&Cost,&Power.&&
! Maximising"Product"Differen:a:on;%Minimising%Product%Risk,%Cost%and%Uncertainty%
! Using%Available"Capability"(Technology,%Methodology,%Tools%and%KnowCHow)%
! Engineers&Innovate&by&pushing&the&bounds&of&Available&Capabili+es&...&
! Using%the%opportuni9es%presented%by%the%Par9cular%Product%Brief%
! Trading%between%Available%Capabili9es%(Eg:%HW,%SW,%Analogue)%
! U9lising%his/her%wider%sphere%of%knowledge,%knowChow%and%experience%
%...%%Innova9on%is%(and%will%remain)%a%fundamental%Engineering%role%
%...%Directed%by%Specific%Product%Plans%
21. 21
! A&Customer&buys&a&Product&it&for&its&Valued&U+lity&...&
& & &...&A&Supplier&sells&a&Product&for&its&An+cipated&U+lity&
! They"are"different"so%its%Important%to%Match%Expecta9ons!%
! Product%must%exceed%Consumers%needs%(By%how%much?)%
! Func9onality%is%Assumed%(It%has%no%Extra%Value!)%
! Customers%are%not%always%the%best%source%of%New%Product%ideas%
! End?Product1is&very&special&...&It&funds&its&en+re&valueQchain&
! The%EndCCustomer%is%YOU!%
! Research&Outcomes&can&be&Products!&&
! Their%Product%is%a%Science%or%Technology%(Occasionally%a%Capability)%
! But"never"an"End@Product%
%...%A%Business%Model%makes%the%Rela9onship%Sustainable!%
The Product ...
...The basis of a Mutually Beneficial, Business Relationship
22. 22
! Businesses&sell&things&that&Customers&want&to&buy&
! Suppor9ng%the%EndCCustomers%needs%%...%Who%maybe%several%‘layers’%above%their%business.%
! They&focus&on&their&Core&Competencies&in&a&Globally&Compe++ve&Market&
! They&avoid&Commodi+sa+on&by&Product&Differen+a+on&…&
! Cost%and%Quality%(by%improving%Process)%..and..%
! Improved%BusinessCModels%(which%take%the%Money)%%..and..%
! New/Improved%Technology%when%it%offers%benefit%(may%be%Expensive%or%Risky)%
! Product1Development1is1a1Cost1(Risk)1to1be1Minimised1
! Technology%(HW,%SW,%Mechanics,%Op9cs,%Graphene,%etc)%just%enables%Op9ons!%
! NewCTechnology%may%cost%more%(including%risk)%than%it%delivers%in%Product%Value!%
! OverCDesign%costs%%...%Cannot%afford%the%Precau9onary%Principle!%
! Reuse%saves%…%Cannot%afford%to%reCinvent%the%wheel%
%...%Because%successful%EndCProducts%fund%their%en9re%(RD&I)%ValueCChains%
%...%Their%Technologies%will%flowCdown%into%(all)%lower%volume%markets!&
Computing Technologies in Business Context
Businesses have to be Competitive, Money Making Machines today ...
23. 23
%...%Older%Compute%Markets%remain;%but%are%noClonger%the%Technology%Drivers!%
Business Opportunities Drive Technology Developments
...And 21c Products are ‘Smart’ and ‘Connected’
1970 1980 1990 2000 2010 2020 2030
Main Frame
Mini Computer
Personal Computer
Desktop Internet
Mobile Internet
MillionsofUnits
Professional!"Consumer
1st Era
Select work-tasks
2nd Era
Broad-based computing
for specific tasks
3rd Era
Computing as part
of our lives
24. 24
ARM: Enabling Innovation Across the Entire Industry
Leading in wearables
and the IoT
>70% of smart TVs and >95%
of portable game consoles Enabling the transformation of
the network infrastructure and
data center
First ARM-based
servers now shipping
Driving smart energy,
automotive, home networking
>95% of
smartphones
and tablets
>80% of digital
cameras
27. 27
1965: Gordon Moore
“Moore's1Law”1was1coined1by1Carver1Mead1in11970,1from1Gordon1Moore's1ar<cle1in11
Electronics"Magazine1191April119651"Cramming1more1components1onto1integrated1circuits“.1
“The complexity for minimum component costs has
increased at a rate of roughly a factor of two per year ...
Certainly over the short term this rate can be expected to
continue, if not to increase. Over the longer term, the rate of
increase is a bit more uncertain, although there is no reason to
believe it will not remain nearly constant for at least 10 years.
That means by 1975, the number of components per integrated
circuit for minimum cost will be 65,000. I believe that such a
large circuit can be built on a single wafer”
In 1965 he was designing ICs with ~50 transistors!
But his Law held for ~50 years ... Taking us to 50B transistor ICs today!
Gordon Moore, Founder of Intel
34. 34
Designer Productivity has become the Methodology Driver
! The&Product&Possibili+es&offered&by&u+lising&the&Billions&of&Affordable&and&Aesthe+cally&
EncapsulateQable&Transistors&is&Commercially&Beguiling!&
! But&the&only&way&to&u+lise&these&possibili+es&in&a&reasonable&+me,&with&a&reasonable&
team&and&at&a&reasonable&cost;&is&huge&amounts&of&Reuse&of&Design&and&Technology&...&
! Hardware,%SoYware%and%other%Technologies;%Methods%and%Tools"
! In@Company:"Sourced%and%Evolved%from%Predecessor%Products"
! Ex@Company:%Sourced%from%businesses%with%lesserCknown(?)%Histories,%but%Specialist%Knowledge%
! Reuse"Improves"Quality;%as%objects%are%designed%more%carefully,%and%bugCfixes%are%incremental%
! But&beware;&systems&always&have&residual&errors!&&
...%CleanCSheet%approaches%will%be%orders%of%magnitude%higher%cost%
…%So%>99%%Reuse%will%be%the%nature%of%future%Product%Design%and%Development!%
%
35. 35
Software
development
tools
Physical IP – Design of
the building blocks of the
chip
Processor and
Graphics IP – Design
of the brain of the
chip
Power Mgmt
Bluetooth
Cellular Modem
WiFi
SIM
GPS Flash Controller
Touchscreen
& Sensor Hub
Sensor Hub
Camera
Apps Processor
ARM Technology
! Advanced consumer products are incorporating more and more ARM technology –
from processor and multimedia IP to software
Early software
development on
Virtual Platforms
36. 36
ARM Partnership: Building for the Long Term
ARM Chips shipped in 2013
by ARM Partners
ARM Chips Shipped to Date by
ARM Partners
37. 37
! UK&Established&and&Headquartered&&
! Global&leader&in&the&development&of&
semiconductor&IP&
! R&D%outsourcing%for%semiconductor%companies%
! Innova+ve&business&model&yields&high&margins&
! Upfront%license%fee%–%flexible%licensing%models%
! Ongoing%royal9es%–%typically%based%on%a%%
percentage%of%chip%price%
! Technology%reused%across%mul9ple%applica9ons%
...%ARM"Technology"Creates%and%Transforms%
markets%
ARM and our Business Model
2-3
20+ years
Multiple applications
development and sales
2-3 years
Partner chip
development
2-3 years
ARM research and
development
Cost incurred
License revenue $
Royalty revenue $
Approximately 850 licenses
Grows by 60-90 every year
More than 350 potential
royalty payers
>10bn ARM-based chips in 2013
>25% CAGR over last 5 years
~£715m Revenue ~28% of Revenue on R&D
~2600 employees ww ~1000 in the UK
… Figures fromY2013 Report
38. 38
Public Misunderstanding of R&D
! The&Public&understanding&of&R&D&covers&en+re&the&span&of&Basic&Physics&to&Produc+on.&&
! Seen&as&‘monoQtask’&of&crea+on&…&which&was&‘solved’&onceQandQforQall&years&ago!&
%%%%…%This%Mahers%because%the%Public%ul9mately%assigns%values%to%your%role%(£)%
Product
(What I buy)
R&D
(Where it comes from)
Innovative Product
(What I buy for <$)
R&D&I
(Where it comes from)
42. 42
The ARMVision
A world where all electronic products and services are based upon energy efficient
technology from ARM, making life better for everyone