[Unwebinar] The 4-Step Process That Uses Analytics to Increase Conversions

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With so many conflicting tips and “best practices” around conversion rate optimization out there, it can seem almost impossible to choose which tactics make sense for your business. In this actionable Unwebinar, Hiten Shah, co-founder of KISSmetrics and Crazy Egg, will show you how to mine your analytics and visitor feedback to build landing pages that will convert your unique audience. You'll learn: - How to use analytics to identify where your landing pages need work - What to do if you don’t have enough traffic to run a proper A/B test - How to get creative and use inbound marketing to test - The best way to get feedback from visitors – especially those who convert! ... plus much more! Hear full webinar with audio here: http://bit.ly/1xSml40

The 4-Step Process That Uses Analytics to Increase Conversions
Thank you for joining us!
We’ll be starting in just a few minutes
Hiten Shah
Co-Founder
KISSmetrics and Crazy Egg
Ryan Engley
Unbounce Director of
Customer Success
#unwebinar @unbounce @hnshah

Recording and slides will be emailed
by the end of the week

Stick around afterwards
See how Unbounce can help you
quickly build and publish targeted
landing pages
(without having to code)

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Ryan Engley
Unbounce Director of
Customer Success
@ryan_engley
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Hiten Shah
Co-Founder
KISSmetrics and Crazy Egg
@hnshah

The 4-Step Process That Uses Analytics to Increase Conversions
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The 4-Step Process That Uses Analytics to Increase Conversions
A/B TESTING BIG PROBLEM THERE IS
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The 4-Step Process That Uses Analytics to Increase Conversions
You’ve watched your competitors
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You’ve tried testing everyone’s opinion
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You’ve hit the limits of your current design
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The 4-Step Process That Uses Analytics to Increase Conversions
You’ve run experiments inspired by blog posts
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The 4-Step Process That Uses Analytics to Increase Conversions
So you want more of
other people’s tips,
tricks, tactics, case
studies?
http://kiss.ly/croresources
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The 4-Step Process That Uses Analytics to Increase Conversions
Only 1 out of 5 tests win.
4 out of 5 tests
cost you money.
$
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The 4-Step Process That Uses Analytics to Increase Conversions
You need to double your win rate!
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The 4-Step Process That Uses Analytics to Increase Conversions
Now, we talk about the right process.
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The 4-Step Process That Uses Analytics to Increase Conversions
1. Find pages to test
2. Create a hypothesis
3. Start an experiment
4. Learn from the data
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The 4-Step Process That Uses Analytics to Increase Conversions
1. Find pages to test
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The 4-Step Process That Uses Analytics to Increase Conversions
A simple framework for choosing what to test
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The 4-Step Process That Uses Analytics to Increase Conversions
Find pages with high traffic and high bounce rate
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The 4-Step Process That Uses Analytics to Increase Conversions
Find pages with high traffic and low conversion rate
#unwebinar @unbounce @hnshah

The 4-Step Process That Uses Analytics to Increase Conversions
★ Start with usability
★ Do user testing and research
★ Find ways to get more traffic =)
Not enough traffic? No problem!
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The 4-Step Process That Uses Analytics to Increase Conversions
Peek by UserTesting.com
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The 4-Step Process That Uses Analytics to Increase Conversions
2. Create a hypothesis
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The 4-Step Process That Uses Analytics to Increase Conversions
Create a detailed hypothesis http://kiss.ly/optdatadna
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The 4-Step Process That Uses Analytics to Increase Conversions
Use exit surveys to learn why people bounce http://qualaroo.com
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The 4-Step Process That Uses Analytics to Increase Conversions
Use post-conversion surveys to understand why http://qualaroo.com
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The 4-Step Process That Uses Analytics to Increase Conversions
Discover the hot and cold
spots on your pages.
Learn where to put your
CTAs & important
elements.
Crazy Egg + Unbounce Special Offer http://kiss.ly/crazybounce
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The 4-Step Process That Uses Analytics to Increase Conversions
3. Start an experiment
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The 4-Step Process That Uses Analytics to Increase Conversions
Prioritize your experiments http://kiss.ly/abpie
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The 4-Step Process That Uses Analytics to Increase Conversions
Sensitivity tests help you learn
what your visitors care about
and what they don’t.
Run sensitivity tests on your landing pages
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The 4-Step Process That Uses Analytics to Increase Conversions
Remove images and see what happens
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The 4-Step Process That Uses Analytics to Increase Conversions
Remove all social proof and see what happens
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The 4-Step Process That Uses Analytics to Increase Conversions
Don’t copy “best practices” blindly
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The 4-Step Process That Uses Analytics to Increase Conversions
Learn what works best for you
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The 4-Step Process That Uses Analytics to Increase Conversions
First start by testing landing page
ideas with tweets, Facebook posts
& blogs.
One more thing! Inbound testing.
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The 4-Step Process That Uses Analytics to Increase Conversions
Test landing page content with a blog post
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The 4-Step Process That Uses Analytics to Increase Conversions
Tweets help you learn what people like
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The 4-Step Process That Uses Analytics to Increase Conversions
Tweets help you learn what content is best
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The 4-Step Process That Uses Analytics to Increase Conversions
4. Learn from the data
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The 4-Step Process That Uses Analytics to Increase Conversions
Unbounce A/B Testing http://unbounce.com/features/
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The 4-Step Process That Uses Analytics to Increase Conversions
KISSmetrics A/B Testing Report http://kiss.ly/kmabtest
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The 4-Step Process That Uses Analytics to Increase Conversions
KISSmetrics Path Report http://kiss.ly/kmpath
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Mit conversion-optimierten AdWords Landing Pages den Umsatz verdoppeln

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Digital Marketing Week 2017 Ben Harmanus Head of Community & Content Marketing D/A/CH, Unbounce Mit conversion-optimierten AdWords Landing Pages den Umsatz verdoppeln Oftmals liegt der Fokus bei AdWords-Kampagnen auf Klickpreisen und Anzeigenrankings. Aber Klicks und Traffic sind nicht einmal die halbe Miete. Entscheidend ist, welcher Erfahrung Dein Traffic auf der Landing Page ausgesetzt wird; denn auf Landing Pages verstecken sich unzählige Hebel, um die Besucher davon zu überzeugen, ein Angebot anzunehmen. Landing-Page-Experte Ben Harmanus von Unbounce verrät, wie Du schwach performende AdWords Landing Pages in hochkonvertierende Lead- und Umsatzmaschinen verwandelst. In diesem Vortrag lernst Du folgende Punkte: - Wie Du die Kommunikation von AdWords-Anzeige und Landing Page abstimmst - Welche Elemente Du auf jeder Landing Page einbinden, und welche Du sofort entfernen solltest - Wie Du mit Design-Optimierungen und psychologischen Hacks Deine Conversions steigerst

UML! 001 Warum Du noch heute Deinen Facebook Ads die DNS Deiner Landing Page ...

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Deine Zielgruppe klickt auf Deine Facebook-Anzeigen und -Posts, besucht Deine Landing Page - und geht!  Deswegen musst weder Dein Produkt, Deine Dienstleistung noch Deine Landing Page in Frage stellen.樂 Oftmals liegt der Fehler darin, wie Du auf Facebook kommunizierst. Deine Posts und Anzeigen orientieren sich nicht an der DNS Deiner Landing Page - es mangelt am Message Match. In dieser Live-Session zeigt dir Ben Harmanus, Head of Community & Content Marketing D/A/CH bei Unbounce, wie Du:  Deine Social-Media-Kommunikation auf Deine Landing Pages abstimmst  Das Nutzererlebnis optimierst  Deine Conversions steigerst ...und vieles mehr!

DMKwomen 2017 Mit Social Media Command Centers Datensilos aufbrechen und be...

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Susanne Ullrich, Marketing Director DACH/FR, Brandwatch Die Digitale Transformation bringt neben unzähligen Chancen auch Herausforderungen mit sich - darunter der steigende Wunsch nach mehr Transparenz im Unternehmen oder die bessere Zusammenarbeit von Abteilungen. Erfahre in diesem 20-minütigen Webinar - Wie Command Center Datensilos aufbrechen und Transparenz schaffen. - Wie die richtige Technologie Big Data in verständliche Geschichten umwandelt. - Wie Du nie dagewesene Insights generierst, die klügere Geschäftsentscheidungen in Echtzeit ermöglichen.

DMKwomen 2017 Conversion Optimierung: Mit A/B Tests und Personalisierung zu e...

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Cornelia Seitz, Country Managerin, AB Tasty Die zunehmende Komplexität der Webtechnologie und die vielfältigen Kommunikationskanäle erschweren Online-Marketing-Verantwortlichen im Alltag ihre eigentliche Aufgabe. Erfahre in diesem 20-minütigen Webinar: - Wie Du Kundenbedürfnisse identifizierst und verstehst. - Wie Du zielgerichtet mit potenziellen Kundengruppen kommunizierst. - Welche Methoden genutzt werden können, um eigene Optimierungsideen, Marketingkampagnen und Personalisierungsstrategien umzusetzen.

DMKwomen 2017 So sprichst Du mit Account-Based Marketing (ABM) zielgerichtet ...

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Melanie Gipp, Field Marketing Managerin EMEA, Marketo ABM ist das neue heiße Thema unter den Marketingansätzen. Mit Account-Based Marketing richtest Du Deinen Fokus auf die Ansprache wertvoller Unternehmen als Ganzes. Erfahre in diesem 20-minütigen Webinar: - Welches Problem ABM löst. - Was Account-Based Marketing von Inbound Marketing unterscheidet. - Wie Du ABM in Deinem Unternehmen einsetzt und Leads in Kunden umwandelst.

DMKwomen 2017 Content-Recycling: So wird ein einzelnes Webinar zur Leadgeneri...

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Using Overlays to Get More Conversions

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[Webinar] Tech Inbound Sessions: Die Homepage ist tot - Wie du Content für de...

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Das ist richtig. Die Homepage ist tot. Das heißt natürlich nicht, dass du deine Homepage löschen solltest. Es heißt vielmehr, dass eine generische Webseite für alle Besucher der Vergangenheit angehört. Doch was ist die Alternative? In diesem Webinar lernst du: - Warum es Sinn ergibt, die Homepage den Bedürfnissen deiner Besucher anzupassen. - Wie du Inhalte personalisierst. - Wie Optimizely ihre Homepage redesignten und wie dein Unternehmen dieses Wissen anwenden kann.

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Kampagnenspezifische Landing Pages sind ein essenzieller Bestandteil jeder Leadgenerierungs-Strategie, ob im B2C oder B2B. Dennoch weisen nahezu alle Landing Pages eine Vielzahl von Schwachpunkten auf, die hohe Konvertierungsraten verhindern. In diesem Webinar zeigen wir: - 5 Elemente, die auf jede hochkonvertierende Landing Page gehören. - Landing Pages von Unbounce & Hubspot-Kunden - und was wir verbessern würden. - Wie du in wenigen Minuten deine Landing Pages optimieren kannst.

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Kennst du das Problem, mit deinem Content im Google Ranking kaum sichtbar zu sein? Ebenso erging es everbill. Deswegen haben sie im letzten Jahr den Blog eingestellt und ein neues Magazin ins Leben gerufen, das auf einer reinen SEO-Strategie fußt. Heute freuen sich everbill über mehr als 36.000 Besucher pro Monat - und die Linie steigt exponentiell nach oben! Wie everbill das geschafft haben, erfährst du Schritt für Schritt im Unwebinar von Stephanie Fischer, Digital Marketing Expertin & Online Redakteurin bei everbill. Sei dabei und erfahre: - Wie du die Leser über Suchmaschinen auf deiner Seite willkommen heißt - Was die technischen Voraussetzungen dafür sind - Welche hilfreichen Tools dabei unter die Arme greifen ...und vieles mehr!

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Du hast wertvolle Zeit in eine richtig geniale Landing Page gesteckt, mehrere Varianten zum Testen erstellt und den Aufbau bis ins letzte Detail durchdacht. Doch dein Traffic klickt nicht auf den Kauf-Button - konvertiert nicht. Im AdWords-Konto gibt es viele Stellschrauben, an denen du drehen kannst, um die Qualität deines Traffics auf ein neues Level zu heben. In diesem Webinar zeigt dir Carlo Siebert, SEM-Experte bei ppcflow, wie du: - die Qualität deines AdWords-Traffic verbesserst - das Potenzial deines AdWords-Kontos ausschöpfst - mit deiner Landing Page mehr Conversions rausholst ...und vieles mehr!

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[Webinar] Wieso du noch heute deinen Facebook Ads die DNS deiner Landing Page...

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Deine Zielgruppe klickt auf deine Facebook-Anzeigen und -Posts, besuchen deine Landing Page - und gehen! Deswegen musst weder sofort dein Produkt, deine Dienstleistung oder deine Landing Page in Frage stellen. Oftmals liegt der Fehler darin, wie du in der Social Media kommunizierst. Deine Posts und Anzeigen orientieren sich nicht an der DNS deiner Landing Page - es mangelt am Message Match. In diesem kompakten Webinar zeigt dir Ben Harmanus, Community & Content Marketing Manager DACH bei Unbounce, wie du: - deine Social-Media-Kommunikation auf deine Landing Pages abstimmst - das Nutzererlebnis optimierst - deine Conversions steigerst ...und vieles mehr!

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