This document discusses how pest control companies can grow their bottom line through measuring and improving quality of service, customer retention, and teamwork. It provides examples of how to measure these factors, such as tracking call back rates and advertising spending as a percentage of revenue. Improving these areas can increase a company's gross profit per hour and reduce their break-even point, helping to maximize profits. The document emphasizes the importance of executing strategies through measurement in order to successfully grow a pest control business.