The document presents findings from Salesforce's 'State of the Connected Customer' study, reflecting that 62% of consumers are reassessing their priorities and 72% switch brands for better deals. Additionally, 80% of customers value company experience and expect brands to adapt to their changing preferences, with 75% desiring fast service when sharing data. The study highlights a growing demand for personalization and improved experiences driven by customer data.

1. Unlocking the Puzzle of
Modern
Customer Wants
Source: Salesforce's 'State of the
Connected Customer' Study, 6th 
Edition
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2. 62%
of consumers are
revisiting their priorities,
mirroring the changing values.
abhinav.fyi @abhinavguptas

3. 72%
of consumers hop brands for
sweeter deals.
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4. abhinav.fyi @abhinavguptas
82%
of consumers feel the impact
from the cost of living.

5. abhinav.fyi @abhinavguptas
80%
of customers treasure company
experience as much as they
cherish products.

6. abhinav.fyi @abhinavguptas
65%
of customers expect brands to
sync up with their ever-evolving
preferences.

7. abhinav.fyi @abhinavguptas
61%
of customers feel like statistics,
not individuals.

8. abhinav.fyi @abhinavguptas
75%
of customers expect fast service
when sharing their data.

9. abhinav.fyi @abhinavguptas
73%
of customers are eyeing better
personalization with the
technological advancements.

10. abhinav.fyi @abhinavguptas
80%
of customers anticipate better
experiences powered by their
collected data.

11. abhinav.fyi @abhinavguptas
Thanks!
Abhinav Gupta
Salesforce MVP(8x) & Enthusiast,
Founder Concret.io