ATTENTION REAL ESTATE AGENTS: Here's How to Rapidly Build a ‘High-Trust-Agent’ Brand, Stand Out from Your Competition, and Get Property Sellers CHOOSING YOU!!

1. UNKNOWN
KNOWN
CHOSEN
© 2014 - AGENT BRAND CO

2. How to Rapidly Build a
‘High-Trust-Agent’ Brand,
Stand Out from Your
Competition, and Get
Property Sellers
CHOOSING YOU!!
© 2014 - AGENT BRAND CO

3. Hi, I’m
Peter Hutton,
Real Estate
Brand Expert
© 2014 - AGENT BRAND CO

4. We All Start Out As ‘UNKNOWNS’....
And At The Beginning We’re At The
‘Wrong-End’ Of A Long ‘Queue Of Agents’
© 2014 - AGENT BRAND CO

5. ...But With The Right Brand Strategy You
Can Become ‘Known’ As An ‘Authority’...
© 2014 - AGENT BRAND CO

6. Plus... When You Get The Strategy Right,
You Not Only Become Known,
Sellers Choose You!!
© 2014 - AGENT BRAND CO

7. Who Here Would
Like To List And Sell
More Property?
© 2014 - AGENT BRAND CO

8. ...And What About
Becoming An Agent
Sellers Call First?
© 2014 - AGENT BRAND CO

9. Buuuuut...
© 2014 - AGENT BRAND CO

10. Here’s The
Problem...
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11. ...FROM TOO
MUCH CHOICE
© 2014 - AGENT BRAND CO

12. 38%
28%
25%
9%
LISTING OPPORTUNITY
1 AGENT 2 AGENTS 3 AGENTS 4 AGENTS
STATS
• Around 40
agents per
patch
• Only 2.2
agents per
listing
opportunity
= 5% agents per
listing
opportunity
© 2014 - AGENT BRAND CO

13. 60%
40%
WHICH GROUP RECEIVES THE MOST
LISTING OPPORTUNITIES?
TOP 4% AGENTS OTHER 96%
EXAMPLE
• 200 properties
listed and sold
P.A. in a patch
• Of 40 agents in
a patch -
- 2 agents list
120 properties
between them
-- 38 agents
fight over 80
properties
© 2014 - AGENT BRAND CO

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21. NO
CONFIDENCE
NO TRUST
YOU DON’T
GET CHOSEN
© 2014 - AGENT BRAND CO

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36. ‘helps them’ offer
A Z
Just starting to think
about moving &
doing something
about it
Getting ready to
put their property
on the market
[just 2% to 7%
are “ready”]
‘helps you’ offer
here you’re too late start here 
95% of agents5% of agents
© 2014 - AGENT BRAND CO

37. How Do You Boil A Live Frog?
© 2014 - AGENT BRAND CO

38. The
‘Ladder
Of
Loyalty’
listing
appointment
suspect
prospect
lead
© 2014 - AGENT BRAND CO

39. The ‘High-Trust-Agent’ System
© 2014 - AGENT BRAND CO

40. agentlistingmagnet.com.au/the-key
© 2014 - AGENT BRAND CO

41. Connect With Peter Hutton
facebook.com/peter.hutton
peter@agentbrand.co
a g e n t b r a n d . c o
© 2014 - AGENT BRAND CO