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The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session

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Ilise Benun kicks off the 7th annual Creative Freelancer Business Conference with:
• What it takes to succeed as a freelancer
• The myriad options for how to grow your freelancing
• Examples of freelance success stories from our very own community
• An update on the state of freelancing

Published in: Design, Business, News & Politics
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The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session

  1. 1. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses The Sky’s the Limit for Fearless Freelancers + networking prep with Ilise Benun @MMToolbox #HOWLive
  2. 2. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Ilise Benun • Mentor and business coach to creative professionals • Host/Co-Producer of Creative Freelancer Business Conference • Author of 7+ books
  3. 3. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. www.creativeguidetomoney.comwww.marketing-pricing-guide.com
  4. 4. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. • Your community • Your lab • An intimate experience
  5. 5. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Launching a business? First-timer? Veteran?
  6. 6. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. More than 5 years? 10 years? 20 years? First year in biz? Less than 5 years?
  7. 7. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Writer Designer (web, print, etc.) Illustrator Other
  8. 8. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses There are currently 42 million “freelancers” – 1/3 of the workforce!
  9. 9. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. By 2050 we will be half of the workforce. According to Freelancersunion.org
  10. 10. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. There is no such thing as “job security.” The Bad News
  11. 11. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Now is the best time to be self employed! But it ain’t for the faint of heart. The Good News
  12. 12. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. www.freelancersunion.org/blog
  13. 13. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. www.freelancersunion.org • The Unfree Freelancer • The Hustling Freelancer • The Empowered Freelancer • The Influential Freelancer • The 360 Freelancer Which one are you?
  14. 14. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Worksheet Part 1: 12 qualities & skills freelancers need to succeed
  15. 15. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 1. Curiosity Rate yourself: 1-5
  16. 16. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 2. Self-Discipline Rate yourself: 1-5
  17. 17. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 3. Professionalism Rate yourself: 1-5 Photo Credit: Shutterstock.com
  18. 18. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 4. Organizational skills Rate yourself: 1-5
  19. 19. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 5. Commitment Rate yourself: 1-5
  20. 20. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 6. Self-Awareness Rate yourself: 1-5
  21. 21. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 7. Self-Confidence Rate yourself: 1-5
  22. 22. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 8. Patience Rate yourself: 1-5
  23. 23. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 9. Flexibility Rate yourself: 1-5
  24. 24. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 10. Perseverance Rate yourself: 1-5
  25. 25. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 11. Communication skills Rate yourself: 1-5 Photo Credit: Shutterstock.com
  26. 26. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 12. Adaptability Rate yourself: 1-5 Photo Credit: Shutterstock.com
  27. 27. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 1. Build a firm. 2. Stay solo + charge more. 3. Develop partnerships. 4. Reinvent yourself. 5. Productize your services. 6. Elevate your stature. 7. Give back. 7 ways to grow
  28. 28. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses Networking Prep
  29. 29. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Is this your first time at HOW or CFBC? Hi, my name is….. What’s your favorite session so far?
  30. 30. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Your Elevator Pitch •A hotel – not the Empire State Building. •Aspirational, not historical. •Engaging, not a label. •Clarity trumps cleverness.
  31. 31. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Your pitch: 3 angles to try 1. Emphasize the pain. 2. Emphasize the outcome/result/benefit. 3. Emphasize what they think they need.
  32. 32. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. I work with creatives who hate to promote themselves. (pain) I help creatives promote their services and avoid feast or famine. (perceived need) I help creatives get the clients they want. (outcome)
  33. 33. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. I revamp web sites you’re embarrassed to send clients to. (pain) I work with companies who need to update their web presence. (perceived need) I create web sites that get better traffic. (outcome)
  34. 34. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Worksheet Part 2: Try all 3. 1. Emphasize the pain. 2. Emphasize the outcome/result/benefit. 3. Emphasize what they think they need. Write it with your ideal client (or happy hour attendees) in mind. Don’t be surprised if it’s not easy.
  35. 35. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. • Talk to strangers • Introduce yourself (also at Q&A) • Forget someone’s name • Forget your “pitch” • Talk about the taboo subject of pricing • Not be “on” • Leave a conversation after 3-5 minutes • Give out your business card and ask for someone else’s • Change seats every session You have permission to:
  36. 36. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses Freelancer Showcase + Matchmaking Happy Hour Prep
  37. 37. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Focus on 3 things 1. What is your goal? 2. What is your offer? 3. Who is your ideal prospect (here)?
  38. 38. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses Ready?
  39. 39. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. HOWLive Mobile Schedule Download to your phone http://how14.mymobileevents.com
  40. 40. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. 1. Freelancer Showcase + Matchmaking Happy Hour (tonight 5:30 PM Ballroom B) 2. Speed Coaching: Wed + Thurs: Boston Common 3. On Site Headshots: Evi Abeler Wed + Thurs 12-2 PM in Boston Common 4. Breakfast Roundtables: Thursday + Friday 5. Thursday 3:15 session change 6. Friday general sessions free! 7. Netwalking: 6 AM Thurs & Friday Meet in Sheraton Lobby #netwalking CFBC Activities
  41. 41. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Thanks to our sponsors… • WriterAccess • Navitor • Mohawk • Preferred Small Business Solutions • Marketing Mentor • FreshBooks • InMotionNow
  42. 42. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. Thanks to… • YOU • All participating freelancers! • Kate Staab for speaker gifts • HOW/F&W Media Event staff
  43. 43. find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc. advice, accountability and assistancefor creative businesses advice, accountability and assistance for creative businesses Ready?

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