The applicant wishes to study Advertising or a related field at University to pursue a career in the industry. They have relevant technical skills in Adobe software from creating films and documentaries during their studies. These projects helped develop their skills in scriptwriting, filming, editing, and adding special effects. They have also gained practical experience through internships in the industry and visiting advertising agencies to better understand commercial practices. The applicant believes University will help further expand their skills and prepare them for future career opportunities in the field.

1. University Application:Personal Statement
I would like to pursue further studies atUniversity in Advertising or a related course as I
am aiming to work in this field. I have a strong motivation to change the perception of social
media in the advertising industryhaving acquired and developed skills thatwill assistme
during these studies.RelevantI.T skills include Adobe Photoshop,Premiere,Illustrator and
In Design and I have used these when creating an animated film,documentaryand a special
effects film.One of the first projects we worked on at Long Road was a special effects film
based around "Misfits."I researched the characteristics ofthe protagonists and their special
powers then wrote the script, filmed and edited this using Prem ier Pro.I then added special
effects using After Effects to create unusual characteristics such as face morphing and
changing skin colour to match temperament.Recently,I produced a 5-10 minute documentarywith
my partner in the Media group. We chose to interview a local inspirational artistWesleyWest
who works in the advertising sector.Wesleyshowed us his day-to-day working life and his
artwork and sculptures created over many years. He was a very inspirational person.I
thoroughlyenjoyed making the documentaryespeciallyediting the footage after filming.
Speaking to somebodyalreadyin the industryhelped me to form a good understanding ofwhat
makes a good advertisement.During our next project we will also be studying live briefs to
create "real" adverts. From all of these projects Ibelieve I am gaining valuable hands -on
skills and am looking forward to developing these even more at University. Whilston the
Applied Media Diploma Iwent on a New York trip where we visited the Empire State building,
Times Square,Brooklyn Bridge and were fortunate enough to visit an American Advertising
Agency. This helped me to learn more aboutcommercial awareness and whatconsumers are drawn
towards.The background ofmy stop frame animated film "Changing Faces" was inspired bymy
trip to New York. To further my studies,Iam researching "Olden Day Adverts Vs. Modern Day
Adverts" as my chosen extended projectdissertation.I am particularlyinterested in how
adverts have changed from the 1940's to modern day, the role played by women in advertising
over the years. This projecthas helped me to improve my analytical skills,time management
and communication,through assembling this report.Other relevant experiences include the
National Citizen Scheme (NCS) and designing and constructing an info graphic for National Film
Television School.Whilstat the NCS I learntto work well within a team of people and enhance
my team leadership skills.My team and I also learnthow to deal with university life by
spending a week on campus and we were lucky enough to spend a day at the Sky Sports Studios.
We learned how to professionallyedit,film and create exciting and extraordinary headlines.I
gained a lot of insightinto television and film from these sessions,including the drive and
dedication ittakes to succeed in this industry.Outside of college,I go to see live music
events, theatre, and making of live television programmes.Irecently attended the second
showing ofan English Indie film "The Beat Beneath My Feet" which had a questions and answers
session after the viewing and the opportunity to meetthe actors, producers and screen
writers.This showed me the wide range of opportunities which can be accessed after studying a
Media related subject,which I found exciting. Having a passion for artand creativity, I also
enjoy regularlyattending life-drawing classes covering differenttopics like Extreme
Lighting;I have experimented with ink to find new and different styles.I am looking forward
to broadening myskills atUniversity and becoming more independent,as well as being taught
by professionals within the Media and Advertising industries.Ihope that this will provide me
with good career prospects after my course.