Where Dreams Come to Life

They bungled it.
In 1989, singer Billy Joel released what became
a very popular song entitled, ‘We Didn't Start
the Fire.’
The lyrics, which is simply a list of names and
events that made headlines starting in 1940,
has a disclaimer for a refrain:

“We didn't start the fire,
It was always burning,
since the world's been turning.”

Well, we’re not buying it. system, break the cycle, and become the God-
Today, the world is on the brink of a clash of fearing, country-loving leaders the young were
civilizations, global warming has started to be- meant to become.
come palpable, and there’s a war in every cor- Our motto: Change the world while enjoying
ner of the world. your youth.
The country, which was second only to Japan
Watch, learn, and get
after the war, is a sorry mess and the economic
involved in the many
laggard in the region. Corruption is part of life,
advocacies close to
congress has never been so shameless, more
the heart of the peo-
people are experiencing hunger and the only
ple behind Univer-
hope is in a job elsewhere in the world.
siTV.
Well, not quite the only hope.
And have fun while
There’s still us. There’s still our idealism and doing good -- lots of
our dreams and our hopes. fun. On your channel,
“It’s not your parents’ television.”
you can display your
talents; air your work,
UniversiTV is not your parents’ slapstick and challenge the world.
face-slapping channel. Its goal is not high rat- It’s your podium. It
ings. That is why the channel is brave enough will accept your pro-
to focus on a narrow segment of the popula- ductions, pictures, recordings. It is a venue for
tion. Its vision is to tap idealism -- that powerful you to voice out your thoughts, ideals and con-
force that is alive in you but dissipates as you cerns, to air those hopes and dreams.
grow older. We believe that this idealism, if
harnessed, can be provoked to grow and At the same time, it is a channel that broad-
bloom instead. It is a currency that we can ef- casts all your events: campus activities, school
fectively utilize for the benefit of others. Far fairs, even schedules of exams, and other an-
more powerful than wherewithal is the hunger nouncements. It keeps you linked, networked,
of a strong dream. The programming design of informed, up-to-date.
UniversiTV comes from the ache to be of value This is what UniversiTV is about.
to the country.
A television channel for what we believe is The
We think that the magic of media can do more Better Generation. And we’d like to do our
than sell bars of soap -- it can help this genera- share in making that a reality. Because this
tion mature better than our parents did, make country, this world, needs better management.
less mistakes, affect and infect others more,
survive the broken families we live in, beat the
UniversiTV Staff

The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and
branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.

U N I V E R S I T V
EXISTINGPROGRAMS

A much-loved out-of-the-box
program!
Programs within a program, and all of them
dedicated to the concerns and interests of
students. Chopsuey is a 2-hour show flexible
enough to feature informative, entertaining
and exciting shorts about fashion, food,
school concerns, girls and boys.
And we’re coming up with more!

U-Minute Re-porma Indie Sikat Who’s Cool? Tutor TV

WHAT WILL YOU DO HOW TO LOOK THE FUTURE OF THEY’RE THE CAM- IT’S THEIR HELP
WITH YOUR ONE SPIFFY WITHOUT PHILIPPINE FILMS. PUS GODS. DESK ON AIR.
MINUTE? SPENDING.
Independent and While they’re campus The resident ‘sir’ will
U-minute goes around A style expert visits young. crushes and idols, these give tips and quick
campuses and malls different dormitories The combination that students are really ad- tutorials. It is a service
and allows students to and give students makes for startling and mired for what they do provided to the Uni-
showcase their talents. makeovers. The trans- novel work. The ﬁlm for others. And we versiTV audience.
They can dance, sing, formation won’t be industry will never be don’t take their word
done inside a salon, no the same when these for it -- their friends A hotline will be pro-
orate, do a monologue,
need to shop for new folks start doing ﬁlms and schoolmates say, vided for students
skateboard, play the
clothes or go to a spa. commercially. “look out, world, here who need help with
violin -- anything. We
The stylist will make they come.” their school work. A
record these attempts
use of the student’s old panel of smart stu-
and air them. Some are
stuff in his closet and dents will act as the
shy performances, oth-
will help him make do helpdesk and will offer
ers are courageous
with what he has to them solutions or
stabs, but there are a
improve the his looks. quick tutorials. Ques-
few that are hidden
tions
treasures.
that translate well to
TV will be taped and
aired.


existing programs
3

U N I V E R S I T V
EXISTINGPROGRAMS

What they need to know
Helpful programs for the college crowd.

Skedmo Future Finder

It’s a calendar of what's hap- Finding jobs for its viewers.
pening during the day and Probably the worst thing to happen to a
within the week. student is ﬁnishing years of school to join
the ranks of the unemployed. So ﬁnding
An update on arts, fashion, events, mall
jobs for students is part of our vision.
sales, rallies, gigs, concerts, exhibits, mov-
ies, etc. The program provides the latest job offer-
ings hot off the HR departments of top
Each episode prepares viewers
companies. We have just recently redes-
with information of what is
igned it to focus on entry-level
happening in the metropo-
opportunities for fresh
lis during the day and
graduates and for the out-
the week ahead.
of-school youth.
Students give their
The vision is to have peo-
events a boost by having
ple regard the station as
us announce them to the
the reliable source of in-
public. Whether they’re
formation about jobs
simple parties, sales, class
and career.
reunions, tiangge, home-
comings, or whatever,
they broadcast it to
friends and family on
Skedmo.


4
existing programs

U N I V E R S I T V
EXISTINGPROGRAMS

The ‘Allowance Audience’
Living on a budget, they need to know about
the clout of cash and how not to fritter it
away.

Mall Diva Honest TV Shopping

A PhD in Malling. Infomercials with credible
It’s all about a shopping connoisseur going products.
about a series of malls, discovering ﬁnds In a world of scams and fakes, here’s a
and hidden treasures. It is a 30-minute pro- breath of fresh air! HTVS isn’t your typical
gram for all mall announcements: what’s home TV shopping program. It doesn’t
showing, what’s on sale, etc. It provides a carry false claims or exaggerations, magical
light review of bargains, sales, products, potions, breast enhancers, ad nauseam.
events, etc.
The program showcases only high quality
UniversiTV’s Mall Diva, Tracy Abad, hap- products and services, in-
pens to be the topic of internet groups, a DJ cluding health and
on radio, and the crush beauty products, gadg-
of the UAAP. ets, home ﬁxtures, and
many others.
‘Honest!’


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5

U N I V E R S I T V
EXISTINGPROGRAMS

“Bakit... kabisado ni Ginoong Ed
ang ugali ng Pilipino?”
The most popular program airing on Univer-
siTV isn’t a even a full-length program.

Sino Ako?
A few of the questions:

•Saan nag-uugat ang pagiging
matapang ng mga Batangueño?
•Bakit marami tayong mga squat-
ters?
•Bakit nagmamano ang mga Pili-
pino?
•Bakit ang Pilipino, ang tawag sa
lahat ng nakatatanda, kuya o ate?
•Bakit ang haba-haba ng lamayan
sa Pilipinas? Questions of a generation.
•Bakit maraming Pilipino, gina-
Now on its third series, ‘Sino Ako?’ is a very simple
gamit ang kalye para sa party?
stab at helping Filipinos understand Filipino-ness --
•Bakit pag may nais pumasok sa quirks, warts, idiosyncra-
bahay, nagsasabi ng quot;tao poquot;?
cies, charm, peculiarities. A
•Bakit hindi tayo marunong mag- common reaction to Gi-
salita ng Spanish?
noong Ed’s responses to
•Bakit pag kumakain ang Pilipino, questions like, “Bakit lag-
laging natitira ang huling piraso? ing may naiiwan na piraso
•Bakit ang Pilipino, kaladkarin? pag tayo ay kumakain?”,
Sumasama kahit saan? “Saan nag-uugat ang
•Saan nagmula ang ugaling pagiging matapang ng mga
nagbabalot ng pagkain pag may- Batangueño?” or “Bakit
roong handaan? tayo nagmamano?” is pal-
•Bakit pag may ﬁesta, kahit hindi pable swelling of pride. The Filipino is an endearing
ka kilala, welcome ka? and unique race.
•Bakit ang Pilipino, itinatago ang
pagiging Pilipino pag nasa ibang
bansa?
•Bakit marami sa atin, kastila ang
apelyido?


6
existing programs

U N I V E R S I T V
EXISTINGPROGRAMS

We’re here “Move on
to listen. lang ng
move on.
This, too,
Lifeguide shall pass.”
A counseling program Lifeguide
that helps students -- and Credo

parents -- solve or manage
problems -- help them get
past the difficult episodes
quickly and smoothly. What-
ever problem they have, they program to produce. Easy be- An appointment with the
can call and ask for an ap- cause all it takes is a phone, a Lifeguides is the most re-
pointment, and the LifeGuides camera and the ears of Gema quested item from Univer-
are there to help. and Elisa. siTV’s viewers.

The program is a very Difficult because the heart
warm and inviting place is involved in the lis-
where the young can run to tening process, and
for comfort and guidance. listening to problem
From the charming “how do I after problem after
get noticed by this girl?” to the problem takes a toll
gripping “Help me. I am on the health of the
about to kill myself.” Lifeguide Lifeguides.
is the easiest program to pro- But it’s been
duce, and the most difficult worth it.

It’s been six seasons of problems. Lifeguides Elisa and Gema with the people
who produce the show.

branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.

existing programs
7

U N I V E R S I T V
EXISTINGPROGRAMS

How to survive
hopelessness,
poverty, drug
addiction, sex-
ual abuse.
U-Turn
Stories about students gone
bad -- and how they made it
back from the brink. It’s a
program not just about dark
pasts, but about really ﬂat-out
bleak, hopeless episodes.
It’s all about Before-and-Afters.
The show features success-
ful people describe those
“Goodbye,
this popular and inspiring managed to free themselves
Cruel World”
program. from the clutches of the dark
moments.
Watch big names like Rica side and go on to live success-
Donita Rose, a ful lives.
Peralejo and Donita herself
U-turned ce-
tell you about the dark epi-
lebrity, hosts
sodes in the lives and how

A few of the many who have shared their stories on the program.


8
existing programs

U N I V E R S I T V
UPCOMINGPROGRAMS

Like any school,
UniversiTV grows in
subject matter.
Today, tackling more causes and advo-
cacies, helping the needy and the hope-
less.

What’s Ur Cause? Dream Maker Miracles Happen Change Agents

A SOAPBOX FOR STU- REAL ENCOUNTERS DISSECTING THE INEX- LAST CHANCE FOR
DENTS WITH THE HOPELESS PLICABLE CHANGE
Everybody needs airtime -- A program that encourages Real experiences of people If a delinquent lad won’t
to air one’s aches and con- people not let go of their who have confronted debili- listen to priest, parent or
cerns, university level, local dreams, and to remain op- tating medical conditions, teacher, maybe he’ll listen to
or national. timistic. An inter-agency and who have been healed someone who’s been where
committee of private and miraculously, viewers are he’s headed.
Well, here it is: a program
government bodies will provided with objective and
where students with causes Bad eggs, black sheep -- the
gather to discuss what they scientific proof that God
and advocacies are given young recidivists of society
can do for the chosen youth indeed still works today.
the time to espouse and dis- -- are given special previews
of a particular episode. The
cuss them in public and all Each episode features com- of their future. The program
Department of Health can
over the country. pelling accounts of these brings them to special heart-
recommend services for the
patients. Relatives and to-heart encounters with
Student clubs, foundations health of the family of the
medical personnel will be senior reformed criminals.
and non-governmental or- subject, for instance. The
Department of Education or interviewed to provide con-
ganizations will find that A boy apprehended by the
TESDA can offer solutions. text and credibility. The
the program will welcome police for pushing drugs is
All addressing the specific program will dissect the
them warmly. While we first brought by the pro-
set of conditions that pre- condition of the patient and
may not agree with all they gram’s host to a former
vent the subject from mov- the healing.
espouse, UniversiTV will druglord, for instance. His
give them the time to say it. ing forward. reaction to the meeting can
grant him leniency from the
police.


9

U N I V E R S I T V
ADVERTISING

One and a half year
achievement: Official
school acceptance that
is “legitimate, warm and
welcome.”

After one year of airing, the channel versiTV access, accommodation and wel-
The
has gained the acceptance and viewership come that is legitimate, official and warm.
schools of the intended audience. A recent survey These agreements permit us to market
love of students of 20 schools shows that 60% of products and services directly to students,
Univer- the respondents eagerly watch the station. normally disallowed to advertisers. In the
siTV. As of last month, forty (40) colleges and words of a PLDT marketing executive,
universities have adopted UniversiTV as “If you need to talk to students, you need to
their media partner. talk to UniversiTV.”
A majority have signed memoranda of
agreement that commit them to allow Uni-

Officially Accredited School Partners of UniversiTV
Ateneo de Manila University De La Salle University
University of the Philippines Diliman University of the Philippines Manila
Far Eastern University Assumption College
Mapua Institute of Technology Letran College
Assumption College Miriam College
St. Scholastica’s College Holy Spirit
Polytechnic University of the Philippines Lyceum of the Philippines
Olivarez College AMA University
Jose Rizal University Philippine School of Business Administration
University of the Philippines CMC University of the Philippines Los Baños
University of Santo Tomas National University of the Philippines
FEU Institute of Accounts Business and Finance FEU Institute of Architecture and Fine Arts
FEU Institute of Arts and Sciences FEU Institute of Education
FEU Institute of Graduate Studies FEU Institute of Law
FEU Institute of Nursing FEU General Education Curriculum
De La Salle Canlubang Philippine Christian University
Informatics Asia Pacific College
Asian Summit College St. Claire College
Perpetual Help College of Manila San Beda College
AMA San Juan Central Colleges of the Philippines
Asia Pacific College Cosmopoint Institute of Technology (CIT)
Saint Clare College And counting
St. Paul College Manila


10
advertising

U N I V E R S I T V
ADVERTISING

School organizations
enjoy the association
with UniversiTV.

The stu- No other station embraces them like No other station is as welcome to cover
dents UniversiTV. their events and concerts.
love The channel airs their views and con-
Univer- cerns, promotes their activities, voices out
siTV. their advocacies.

List of UniversiTV-accredited Student Organizations

UP Community Broadcasters Society UP Circle of Entrepreneurs
((amp)) -musical organization of Ateneo Pi Sigma Fraternity (UP Diliman)
PCU Student Government UST Varsitarian
Ateneo Musicians Pool Ateneo ORSEM
UST Tomcat PUP Dance Troupe
Entrepreneurs Society of Letran Letran Deans Listers Society
Letran Community Volunteers Letran Debate Society
Letran Integrated Media Organization Letran Information Technology Society
Letran Junior Financial Executives Letran Juniro Philippine Institute of Accountants
Letran Management Society Teatro de Letran
Letran SOSYAL Council of Presidents (National Chapter)
Sine Informatics Central Colleges of the Philippines Arnis Club
UP Association of Civil Engineers Asia Pacific College Debate Society
UP Sigma Delta Pi Sorority Asia Pacific College Engineering Society
UP Outdoor Recreation Group Asia Pacific College Math Society
UP Chemical Engineering Society UST Communication Arts Student Association
UP Sigma Alpha Nu Sorority UPLB Junior Executive Society


11

U N I V E R S I T V
ADVERTISING

Organizations and
companies that have
sought participation.

The Station is attractive to organizations and companies needing the attention of students.

Friends of UniversiTV Advertisers
Cultural Center of the Philippines Embassy of France PETRON
PICC Embassy of Japan PLDT
Megatrade Hall, SM Megamall Embassy of Germany
WYETH
West Gallery Talents Manila
MCDONALDS
Hiraya Gallery YEHEY!
CLOSE-UP
Aquino Center at Hacienda Luisita JobsDB
SM Manila Activity Area EMI Music Philippines MOTOLITE
The Natural Source at Trinoma Motorcycle Magazine MAGNOLIA TEA
Cantada Sports Center Ave News Click SMART
Robinsons Galleria Starfish Magazine SUNSILK
Bonifacio Global City Open Space Bounce Magazine CREAMSILK
World Trade Center Lunduyan Art Gallery
REXONA
Philamlife Auditorium School of Fashion and the Arts
DESTINY PAINT
Market! Market! Activity Center California Berry
Talents Inc. Therapy Bags, Powerplant Mall URC
Backdoor Ventures Silly Me, Powerplant Mall GOYA
National Judo Silverworks at SM Mall of Asia NURTURE SPA
Hospitality Management Lomographic Embassy of the SPA ESSENTIALS
Society Philippines/Team Manila
HAPPYFEET
L.I.F.E Athena Building, Eastwood City Libis
Ocean’s Adventure Virlanie Foundation GRANDEUR
Cable Boss Greenhills Parking Lot AMA UNIVERSITY
Text Network Tiendesitas Activity Center LEWIS & PEARL COLOGNE
Instituto Scientifico RJ Bistro LEWIS & PEARL POWDER
Musikamalayan Club Manila East
MET-THATHIONE
Jump TV Network Silverlens Gallery
WHITE BEAUTY
Kala Bluewings Artspace
Galleria Duemila Kaida Art Gallery E-TELECARE
White Box Studio My Little Art Space SKINTEL


12
advertising

U N I V E R S I T V
CONCERTSOFUNIVERSITV

If you want to talk to the
young, you better come
singing.
UniversiTV hosts and stages several
concerts a year.

UniversiTV rocks Eastwood Banda Blowout Harana ng UniversiTV Sessionistas!

CHANNEL SPONSORED YOU CAN’T GET ANY ALL BECAUSE IT’S VAL- UNIVERSITV HELPS
MUSICAL EVENT YOUNGA THAN THIS ENTINE’S EMERGING BANDS
Imago and Sandwich and Sino Sikat? Rocksteddy, Up UniversiTV closed off the The upcoming and those on
Niño Alejandro and Donita Dharma Down, Dalandan month of love with an ener- top -- a weekly concert con-
Rose and Hapinas’ Joaqui Soda, Space Flower, Diwa, getic concert in Greenhills. test that puts on stage col-
and Gorio and UP’s Escola Hale, Dos Fuertes, Barbie Sugarfree and Stonefree lege bands and well-known
de Samba de Manila and Almalbis, Sugarfree -- they were the main performers performers.
FEU’s Chito Moreno and were all there, in the Uni- for this event. Also playing
Ateneo’s Hidden Nikki and versiTV and PLDT Pay- A huge crowd drawer last
were Kontagious and
Miriam’s Desdemonia and phone Banda Blowout at the year and this year.
Bloomﬁelds.
the pep squads of several Mall of Asia.

schools.


13

U N I V E R S I T V
EVENTSON-CAMPUS

Aberrant Events
An attempt at a world record, several rock
concerts a year, unique activities on school
premises -- presence not allowed even the
biggest of advertisers and agencies, Univer-
siTV's strength is in creating and managing
events that are high in creative aberrance.

Call Me a VJ My Phone-y Valentine

Searching for talents among the UniversiTV is welcome in schools
studentry. on Valentine’s.
In search of a fresh new face to represent Students send ﬂowers and chocolates to each
PLDT Payphone, a VJ search was conducted other -- in school. A whopping success, despite
by UniversiTV. VJ wannabes signed up and a purchase requirement.
auditioned to be seen on TV and guest on
Participating Schools: San Sebastian College, St. Paul’s
UniversiTV’s Channel Choice. Voting was College Manila, University of Santo Tomas, University of the
made via calls. Philippines Diliman, Philippine Christian University, University
of the Philippines Manila, Manila Doctors College, Adamson
Participating Schools: Mapua Institute of Technology, Tech- University, Technological Institute of the Philippines Manila,
nological Institute of the Philippines QC, Technological Institute Feati University, Technological Institute of the Philippines QC,
of the Philippines Manila, Manila Doctors College, St. Paul’s Olivares University, National Teachers’ College, Pamantasan
Manila, Philippine Christian University, University of the Philip- ng Lungsod ng Maynila, La Consolacion College, Central Col-
pines Manila, Jose Rizal University, Arellano University, Uni- lege of the Philippines, Lyceum University, Philippine Women’s
versity of Santo Tomas, Adamson University, Olivares Univer- University, St. Joseph College, Philippine School of Business
sity, Philippine Women’s University. Administration QC.


14
existing programs

U N I V E R S I T V
UNIVERSITVEVENTS

Aberrant Events
An attempt at a world record, several rock
concerts a year, unique activities on school
premises -- presence not allowed even the
biggest of advertisers and agencies, Univer-
siTV's strength is in creating and managing
events that are high in creative aberrance.

Pinoysiklo

Event organizer for a world
record attempt.
With Pinoysiklo, Estima
and UniversiTV were at-
tempting to break the
world record on most
number of motorcycles
in one place.


existing programs
15

U N I V E R S I T V
ADVERTISING

“Being more
technically adept, they
use the best editing
machine in the world,
the zapper – with
impunity.”

The
There are 9 million-odd high school and col- They can pledge allegiance to your brand --
lege students in the country. or your competitors’ -- for life.

Smart They’re linked, networked, empowered, and
they swarm. They’re never alone in whatever
Softdrink companies know this well.
But it is a market that is relatively un-
Mob they do or buy.
They make things happen. The country
mapped, usually bundled together with others as
“the youth”. Students are a completely separate
isn’t the texting capital of the world because of target market and should be treated as such.
the general population; and EDSA II wouldn’t Their viewing habits don’t even fit into pri-
have happened without students as spark plugs. metime as defined by the regular networks.
They’re early adopters and heavy users. Buying Simply stated, they’re not watching television
products nobody has heard of, listening to music the way we are.
you’ll won’t hear on your station, or watching
programs still under the radar.

Why they don't like our TV. They have neither the time nor patience UniversiTV broadcasts what’s important
The quot;Nintendo children are different”. to sit around for something to unravel. to them: campus activities, school fairs,
And, being more technically adept, they rallies, concerts, schedules of exams, and
All we notice is the short attention span. use the best editing machine in the world, other announcements.
We fail to realize that this under-30 gen- the zapper – with impunity.
eration thinks, and sees the world, in ways UniversiTV owns signed pledges of sup-
entirely different from their parents. School is about relationships rather than port from administrators and student
just learning. McCann’s Youth Study re-
Their brains are wired differently: It’s a leaders of universities and colleges -- and
generation that grew up on video games veals that three-fourths of all students the list grows longer daily.
(quot;twitch speedquot;), and MTV (more than love school, but are doing less school Designed for their way of watching.
100 images a minute). Their brains proc-work, less studying. Their attention is on
The programming is designed differently,
ess information faster than we do. the other things happening around them.
Marketing to this unique segment re- with Sesame Street-sized information. We
Parallel Processing vs. Linear Process- quires a deeper understanding of what cram, so we don’t bore them. And since
ing drives them. they are connected, we lead them to
They’re doing homework while watching UniversiTV: “Not your parents’ televi- other sources for depth and breadth.
TV and doing almost everything at the sion.”
Content is about them: their lives, prob-
same time. Today’s television is radio. lems, issues, covered and tackled by
Speedwise, today’s television programs Introducing a channel all students watch. young people.
are depressants. And we wonder why A venue to voice out their thoughts, ideals If you need to talk to the young, if you
they're bored with our TV. and concerns, showcase their talents, air have identified students as a target market
their work. It’s their podium: It will ac- for your message, product or cause, you
Patience versus pay-off: “Get to the
point.” cept their productions, pictures, record- would do well to consider UniversiTV as
ings. a platform.
They have a huge intolerance for things
that don't pay off immediately.


16

U N I V E R S I T V
BRANDED CONTENT OPPORTUNITIES
Advertising pays
for content. Content
Creates
Without ads, no medium will
exist. Content is why people watch Consent.
television, read newspapers, browse
the internet, listen to radio.
Throughout history, advertisers and
ad agencies have focused on the
fringes of content: creating ads to

sponsor content.
But advertising is encountering ing), or programming designed to create This capability allows the channel
new difficulties and challenges. The consent for a product in the mind of the to be inordinately flexible in their spon-
traditional advertisement is losing its consumer in an entertaining and sincere sorship offering. They can integrate
clout with the viewer, a more aware and manner. your product message imaginatively --
jaded consumer these days. And tech- beyond the usual bug logos and
nology allows him to wield total control Content: A marketer’s dream. “brought to you by” blurbs.
over what he watches -- with the remote To a marketer, the opportunity to
control. equip itself with the ability to create In schools everyday.
content is a dream: To go beyond the UniversiTV is more than a televi-
Gamut of choices. restrictions of 30 seconds, flesh out sion station. A distinct and valuable part
There is a fixed number of hours product stories, insinuate products every of its existence is its affiliations with
in a day, and the so often, at every turn. various schools and student organiza-
viewer is busy UniversiTV allows marketers to tions. While you
with his cell- explore the limits of content, so they can reach your
phone, the may utilize these potentials to build consumers with
internet, cable, bonds with the consumer – and tend to on-air promo-
DVD mov- those bonds, strengthen and care for tional spots,
ies. With the them in a manner no television spot can UniversiTV
gamut of hope to do. can present
choices in your mes-
media, of Beyond 30 seconds. sage off-
points of contact with the consumer, channel through events and activities in
The UniversiTV team combines
advertisers must learn to utilize the pro- schools and in other venues frequented
extensive marketing, advertising, broad-
gram portion – the content – to reach by your market.
casting, sales and production experi-
audiences in a more meaningful and Do call the UniversiTV marketing
ence. See Who we are. This makes for a
powerful way. Using content allows us team to show you how they can expand
coalition of skills and expertise unique
the ability to promote products within your above-the-line efforts with branded
in the industry. Whether it's an intersti-
programming. And, no, we’re not talk- content, consumer promotions, mer-
tial or a branded segment, they can
ing about casual advertising. chandising, events and other marketing
present product stories that are true to
UniversiTV provides clients with channels.
their advertising strategies in the most
customized brand-driven content (edu- entertaining manner.
tainment, branded entertainment, how-
ever we call this new form of market-


existing programs
17

CABLEASSIGNMENTS

Now reaching entire Philippines
and China, Hong Kong, Taiwan.
On its maiden year, UniversiTV was broadcast
from a UHF station. We are now being broad-
cast via satellite. and so can be received by any
cable company anywhere in the country. The
UniversiTV website (www.universiTV.net) can

Mabuhay Satellite Corporation
provide you a listing of cable operators carrying
the channel.


universitv.com
S C H E D U L E S

Where dreams are born

BROADCAST FROM
HOURS: 12:00 AM
We are on air from
4:00 PM to about 12:30 AM
4:00 AM.
So we're there for 01:00 AM
our audience when
they get home, then 01:30 AM
we alternately bug,
entertain, teach, 02:00 AM
tickle them, make
them laugh and cry 02:30 AM
all through the
night, signing off 03:00 AM
when they go to
sleep. 03:30 AM

04:00 AM Sign off

FROM MON TUE WED THU FRI SAT SUN

04:00 PM

04:30 PM

05:00 PM

05:30 PM

06:00 PM

06:30 PM

07:00 PM

07:30 PM

08:00 PM

08:30 PM

09:00 PM

09:30 PM

10:00 PM

10:30 PM

11:00 PM

11:30 PM


Where Dreams Come to Life

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