A US Viewpoint on Entrepreneurship at the University Level presented at AUTM Asia, with case example of UC Berkeley, Hong Kong 2017

1. Ikhlaq Sidhu
Founding Faculty Director, Sutardja Center for Entrepreneurship & Technology
IEOR Emerging Area Professor
Department of Industrial Engineering & Operations Research, UC Berkeley
Universities: Entrepreneurial Capability,
Acceleration and Technology Transfer
A U.S. Viewpoint

3. How we teach
Berkeley Method of Entrepreneurship

4. Entrepreneurship Misconception:
It can not be taught prescriptively
like other subjects.

5. And, we can not simply “Test for Retention”

6. Two Cities in USA
• San Diego
6
• Chicago

7. The Berkeley Method emphasizes mindset & behaviors
A holistic, journey-based approach to entrepreneurship and innovation
Fair NegotiationCommunication
Services
Mentors
Advisors
Rules of
Engagement
Ecosystems
Opportunity
MVP
Raising Funds
Business
Models
Case Study
Sales Process
Mindset & BehaviorsFrameworks Networks

8. You have seen our model
Developing People along the Journey
* Challenge Based
** Network Quality
Our Perspective on Education and Pipeline

9. You have seen our model
Developing People along the Journey
* Challenge Based
** Network Quality
Campus
Life and
Research
Activity

10. You have seen our model
Developing People along the Journey
* Challenge Based
** Network Quality
Campus
Life and
Research
Activity
Education for
Mindset
e.g. Sutardja

11. You have seen our model
Developing People along the Journey
* Challenge Based
** Network Quality
Campus
Life and
Research
Activity
Education for
Mindset
e.g. Sutardja
Acceleration
e.g. SkyDeck,
Foundry

12. You have seen our model
Developing People along the Journey
* Challenge Based
** Network Quality
Campus
Life and
Research
Activity
Education for
Mindset
e.g. Sutardja
Acceleration
e.g. SkyDeck,
Foundry
Cross-cutting (eg. IPIRA)

13. • Key Metrics
• 300 + applications per year
• 40 + teams accelerated per
year
• 50 + hot desking teams
• Over 125 M in capital raised
to date
• 2 exits, 2 Series B, 8 Series A
• Expert Mentorship
• Investor Access
• UC Berkeley
Resources
Our Perspective on Acceleration

14. A Full Spectrum of IP Management Strategies to Achieve Impact, Access,
Uptake & Dissemination
Gift
Nonexcl.,
IP-moot
SRA
Exclusive,
IP-centric
Industry Consortia
Default is nonexclusive
IP-neutral
IP expected
Work plan
Deliverables
Budget
Intermediate overhead
Membership agreement
Information & Relationships
No contract
No deliverables
Increasing emphasis on IP and deliverables
Decreasing indirect cost rates reflecting decreasing rights
See ipira.berkeley.edu homepage
to download brochure
Our Perspective
on Technology
Transfer
Carol Mimura

15. Our Approach at Berkeley
• A culture and intention to have open exchange of people (board seats, speakers, visiting
researchers..)
• An Entrepreneurial Ecosystem that includes Education, Acceleration, and Technology
Transfer.
– Teach skills and culture for innovation, eg Sutardja Center
– Accelerate on campus, eg SkyDeck, Foundry
– Combined Research Collaborations and IP Transfer, eg IPIRA
• AB2664 to Lightly cross-coordinate all activities
• Entrepreneurship and Innovation is a central message – All parts of Campus. A tool for
more impact in research and society. (Concierge, Web Face, Logo)

16. Contact:
Ikhlaq Sidhu, sidhu@berkeley.du
Sutardja Center for Entrepreneurship & Technology
UC Berkeley.
End of Session