lol

2. • VEVO is an American online music video hosting platform that
was founded in December 8TH, 2009.
• This music label was created by three larger successful record
companies, these include the Universal Music group, Sony Music
entertainment and Warner music group.
• Strategies that VEVO have used in order to increase their profits
is having adverts before the music video which the target
audience have to watch. VEVO also has partnership with
YouTube, allowing over 200 countries access to VEVO
• VEVO have also changed and developed their logo which was
created in 2009 then changed in 2013, then again changed in
2016.

3. • Universal Music Group in an American-French music corporation that was
founded in September 1934 and is considered one of the world’s leading
music companies.
• UMG have also signed many well recognised, successful artist such as
Katy Perry, Lady Gaga, Taylor Swift, Akon and many more.
• UMG also co-developed VEVO as well as controlling 25% of the music
industry market shares. This company also owns other music companies
such as EMI records and Delta records.
• UMG is worth over 1.552 USD which was calculated in 2012. The company also
had over 20 subisdiaries.

4. • Warner Music Group is an American multinational entertainment and
record label conglomerate which was founded in 1958
• This company is the one of America’s largest owned music company
along with Sony music entertainment and Universal music group.
Warner music group also co-developed VEVO.
• This company like Universal music group have also signed well
recognised artists and bands such as Oasis, Bruno mars, Green day
and many more.
• Warner Music Group was also the first company that was able to
deliver a wireless music service and provides its service in over 50
countries worldwide