Sonys way to combat piracy360 degree dealsNew contracts that artists sign to that mean that the record labeltake a cut of all music related profits including live shows andagree to promote other Sony products- becoming part of theSony Brand. Thomas Hessee Sony Chairman The music industry is turning into a true music entertainment business. We are breaking away from the single product format to a vast range of different and complementary products all centred around the release of an artist.
Sonys way to combat piracySupporting the music matters campaign Supporting the legal distribution of music with music matters and Pro Music Shift from ownership to access Industry=money Audiences= free access to wide range of music Streaming services which are legal and ad based such as: Spotify We7 Deezer Last FM
Sonys way to combat piracySubscription Services Apps the new future!!! Way to make lots of money
P2: Marketing and promotion of artists Audience and institutions• Viral• Fragmented audiences• Direct• Fans• New technologies and marketing• Sony case study artist
Your independent label• What do they do to combat piracy?• Research on their website?• How do they feel about piracy?• Can you contact them and find out?• Marketing and promotion