Unit09 Week19
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1. The document outlines the aims, objectives, and learning outcomes of conducting a magazine interview as part of a unit on interviews and presentation techniques. 2. Students are tasked with identifying the purpose of their interview, justifying their choice of interviewee, and planning 20 questions to ask during the interview. 3. They must complete forms providing relevant interview information, explain why they chose a particular interviewee and have a contingency plan if their first choice is unavailable.
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Health Magazine Interview With Dr. Patrick Treacy
Marie Loftus interviews Ireland’s leading practitioner of cosmetic medicine Dr Patrick J Treacy, of the Ailesbury Clinic – May 2005
Yalla seha marketing plan
It was an assignment for Marketing Management Course ( MBA) :
Content
o Literature Review
- Magazine industry overview
- Highest Magazine distribution Globllay
- About Yalla Saha Magazine
o Company mission
o Company vision
o Market Size
o Environmental Analysis
- Macro-Environmental Analysis
- Micro-Environmental Analysis
o SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
o Marketing Objectives(7PS OF Media)
- Product Elements:
- Place and time:
- Price:
- Promotion and education:
- Process
- People
- Productivity and quality
o Positioning Strategy
- Value proposition
- More for more
- More for the same
- The same for Less
o Positioning Map
o Positioning Statement
o Positioning Analysis
- Market Analysis
- Internal Analysis
- Competitor Analysis
o Key Advertising Personnel
- Creative Director
o Creative Writers
- Account Executive
- Account Planner
- Traffic Manager
o Media Buyers
o Media Planners
o Advertising Campaign Management
- Advertising Research
- Advertising Objective
- Advertising Budget
- Selecting Media outlet
- Creative Brief
Mock interview for magazine
- Owen Haynes, a rock legend, has come out of retirement after being away from the music industry for a while. He hints that he has something in store for his fans but won't reveal details.
- He has been working on new songs and keeping an eye on current popular artists like Imagine Dragons, Sam Smith, and Ed Sheeran. He would be interested in collaborating with Imagine Dragons.
- Owen says he missed the noise and activity of the music world. He enjoys a wide variety of music these days, including Calvin Harris and DJ remixes. He is gearing up to surprise fans with his musical comeback.
Learning Styles
This is about the KAV learning styles identified as preferred methods learners use to build constructs
Magazine Production Screenshots
1) The document shows screenshots of magazine production. It details choices made in designing the front cover, contents page, and a double page spread interview.
2) For the front cover, fonts and colors were selected to appeal to indie fans. Photos and graphics were adjusted for visibility and impact.
3) The contents page lists sections and images to entice readers. It uses boxes and headings to organize information.
4) Early ideas for the double page interview were rejected. The final version features band member profiles, a background image, and colored text to distinguish question, answer, and narration.
Anxillary text magazine ad analysis
The document provides details about various album advertisements and packaging designs. It analyzes the font styles, color schemes, images and other design elements used and what they signify about the target audiences and themes of the albums. Key points discussed include how Rihanna's "Loud" album packaging uses pink tones to appeal to female fans, while Lana Del Rey's "Born to Die" incorporates reds and blues to reference its themes of lust and the afterlife. Fonts, placement of information and websites are also examined in the advertisements.
The magazine industry powerpoint
The top selling magazines in the UK in June 2015 were TV Choice with over 1.2 million copies sold, followed by What's on TV and Radio Times. Magazines are increasingly offering digital editions in addition to print to reduce costs and allow for online viewing. Advertising in magazines can offer brands a high return on investment of 130% due to magazines' ability to target specific audiences. The cost of ads depends on size, placement, and color with full page ads ranging from £2,030 to £3,460. Many magazines now also publish online content and have expanded their brands through events and sister products.
Magazine ownership does it matter?
The UK magazine industry is highly consolidated, with the top 10 publishers owning over 50% of the market. Hearst Magazines UK owns 21 magazine titles representing 4% of the market but 13% of total circulation. Hearst has expanded beyond magazines into other media industries, owning over 20 websites, 30 newspapers, and radio and TV stations. Foreign ownership of UK magazine publishers is common, and large international companies like Hearst can leverage their brands and resources across multiple countries.
Recommended
Health Magazine Interview With Dr. Patrick Treacy
Marie Loftus interviews Ireland’s leading practitioner of cosmetic medicine Dr Patrick J Treacy, of the Ailesbury Clinic – May 2005
Yalla seha marketing plan
It was an assignment for Marketing Management Course ( MBA) :
Content
o Literature Review
- Magazine industry overview
- Highest Magazine distribution Globllay
- About Yalla Saha Magazine
o Company mission
o Company vision
o Market Size
o Environmental Analysis
- Macro-Environmental Analysis
- Micro-Environmental Analysis
o SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
o Marketing Objectives(7PS OF Media)
- Product Elements:
- Place and time:
- Price:
- Promotion and education:
- Process
- People
- Productivity and quality
o Positioning Strategy
- Value proposition
- More for more
- More for the same
- The same for Less
o Positioning Map
o Positioning Statement
o Positioning Analysis
- Market Analysis
- Internal Analysis
- Competitor Analysis
o Key Advertising Personnel
- Creative Director
o Creative Writers
- Account Executive
- Account Planner
- Traffic Manager
o Media Buyers
o Media Planners
o Advertising Campaign Management
- Advertising Research
- Advertising Objective
- Advertising Budget
- Selecting Media outlet
- Creative Brief
Mock interview for magazine
- Owen Haynes, a rock legend, has come out of retirement after being away from the music industry for a while. He hints that he has something in store for his fans but won't reveal details.
- He has been working on new songs and keeping an eye on current popular artists like Imagine Dragons, Sam Smith, and Ed Sheeran. He would be interested in collaborating with Imagine Dragons.
- Owen says he missed the noise and activity of the music world. He enjoys a wide variety of music these days, including Calvin Harris and DJ remixes. He is gearing up to surprise fans with his musical comeback.
Learning Styles
This is about the KAV learning styles identified as preferred methods learners use to build constructs
Magazine Production Screenshots
1) The document shows screenshots of magazine production. It details choices made in designing the front cover, contents page, and a double page spread interview.
2) For the front cover, fonts and colors were selected to appeal to indie fans. Photos and graphics were adjusted for visibility and impact.
3) The contents page lists sections and images to entice readers. It uses boxes and headings to organize information.
4) Early ideas for the double page interview were rejected. The final version features band member profiles, a background image, and colored text to distinguish question, answer, and narration.
Anxillary text magazine ad analysis
The document provides details about various album advertisements and packaging designs. It analyzes the font styles, color schemes, images and other design elements used and what they signify about the target audiences and themes of the albums. Key points discussed include how Rihanna's "Loud" album packaging uses pink tones to appeal to female fans, while Lana Del Rey's "Born to Die" incorporates reds and blues to reference its themes of lust and the afterlife. Fonts, placement of information and websites are also examined in the advertisements.
The magazine industry powerpoint
The top selling magazines in the UK in June 2015 were TV Choice with over 1.2 million copies sold, followed by What's on TV and Radio Times. Magazines are increasingly offering digital editions in addition to print to reduce costs and allow for online viewing. Advertising in magazines can offer brands a high return on investment of 130% due to magazines' ability to target specific audiences. The cost of ads depends on size, placement, and color with full page ads ranging from £2,030 to £3,460. Many magazines now also publish online content and have expanded their brands through events and sister products.
Magazine ownership does it matter?
The UK magazine industry is highly consolidated, with the top 10 publishers owning over 50% of the market. Hearst Magazines UK owns 21 magazine titles representing 4% of the market but 13% of total circulation. Hearst has expanded beyond magazines into other media industries, owning over 20 websites, 30 newspapers, and radio and TV stations. Foreign ownership of UK magazine publishers is common, and large international companies like Hearst can leverage their brands and resources across multiple countries.
Magazine production progress
The magazine production is progressing through different stages. The front cover has been completed and they are now working on the contents page to outline what will be included in the magazine. The main focus currently is the production of the main article for the magazine.
Magazine Distribution And Ownership
Vogue magazine is distributed through various retailers including newsagents, supermarkets, department stores, chain stores, and subscriptions. It is owned by Condé Nast publications, a parent company that also owns other magazines. Vogue targets a higher-income audience and would be considered a "glossy" magazine. To analyze Vogue's distribution and profitability within Condé Nast, the document outlines creating a hierarchy chart of Condé Nast magazines based on their monthly sales figures. Vogue and other magazines are primarily funded through advertising, cover prices & subscriptions, and profits from their parent companies.
Magazine production process 2
The document summarizes the process of designing and creating a music magazine called "SOUNDCLASH" as part of a school project. Key aspects included conducting market research on genres and target audiences, analyzing conventions of existing magazines, designing covers, content pages and articles featuring an interview with a local band. The student evaluated their final product pages and felt they successfully incorporated research into a magazine that brought different music genres together.
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The document provides resources for interview preparation for the role of magazine editor in chief, including example interview questions, answers, and tips. It lists 10 common interview questions for the role, such as why the applicant wants the job, what they have learned from past mistakes, and what challenges they are seeking. For each question, it provides a sample answer. The document also provides additional useful materials and links to other interview preparation resources, sample questions, and tips for different types of interviews.
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The magazine cover features a young female model with unusual makeup and a spider on her face that grabs the reader's attention. The masthead is placed horizontally but regular readers will still recognize the magazine. A clear color scheme is used throughout the cover that matches different elements. The choice of model represents the magazine's youthful and quirky nature.
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This document provides information for pre-producing a music magazine, including the target audience which is mainly young adults interested in popular music genres. It discusses the typical reader profile and compares the proposed magazine to similar existing products like NME and Vibe. It also analyzes conventions for music magazines, such as cover design elements like large artist images, eye-catching titles and contrasting colors. Initial proposals for the new magazine include revealing music leaks and promoting new artists.
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2) Key steps are adjusting the hue and saturation of the background image, positioning graphic elements, and customizing colors and fonts to match the reggae theme.
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The Process Of Magazine Publishing
The process of magazine publishing involves acquiring content through both solicited and unsolicited submissions, as well as commissioned works. This is followed by an editorial process where the content is edited to match the publication's style. Finally, the magazine is marketed and distributed to readers. Key aspects of the process include acquiring intellectual property rights, negotiating contracts, copy editing content, and adopting a unique house style. The overall goal is to curate and produce informative content for readers through both print and digital formats.
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This document discusses magazine advertising. It defines advertising and notes that magazine advertising is important for magazines' revenue. Effective magazine ads are simple, balanced, and call readers to action. Different types of ads and elements are shown. Reasons to advertise in magazines include their targeted audiences, credibility, and ability to enhance return on investment. Factors to consider before purchasing ad space include circulation, demographics, rates, and distribution.
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The document provides a template for analyzing print advertisements by breaking them down into their key components: the copy or text used, the graphics or images, the brand and product being advertised, the logo, any characters featured, whether a story is told, similarities to other media, the slogan, and who the target audience is and how the ad tries to persuade them. It also provides questions to analyze the representation of who or what is featured in the ad, who the preferred audience is, what they are doing and why, and where they are located and framed.
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Print media includes newspapers, magazines, brochures, billboards, and transit advertising. It has a long history dating back to ancient times when messages were printed on papyrus. The invention of the printing press in the 1400s greatly expanded print advertising. Print advertising offers advantages like tangibility and the ability to convey detailed information. However, it also has disadvantages like high production costs and not reaching as wide of an audience as digital media. Overall, print media remains an effective advertising channel due its engaging nature and the trust consumers place in print sources.
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2. It explains the three questions that make up the MS1 exam, which focuses on analyzing unseen media texts, representations, and audience responses.
3. It also describes the MS2 coursework assignment, which requires students to complete pre-production research, a media production, and reflective report on their work.
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The magazine production is progressing through different stages. The front cover has been completed and they are now working on the contents page to outline what will be included in the magazine. The main focus currently is the production of the main article for the magazine.
Magazine Distribution And Ownership
Vogue magazine is distributed through various retailers including newsagents, supermarkets, department stores, chain stores, and subscriptions. It is owned by Condé Nast publications, a parent company that also owns other magazines. Vogue targets a higher-income audience and would be considered a "glossy" magazine. To analyze Vogue's distribution and profitability within Condé Nast, the document outlines creating a hierarchy chart of Condé Nast magazines based on their monthly sales figures. Vogue and other magazines are primarily funded through advertising, cover prices & subscriptions, and profits from their parent companies.
Magazine production process 2
The document summarizes the process of designing and creating a music magazine called "SOUNDCLASH" as part of a school project. Key aspects included conducting market research on genres and target audiences, analyzing conventions of existing magazines, designing covers, content pages and articles featuring an interview with a local band. The student evaluated their final product pages and felt they successfully incorporated research into a magazine that brought different music genres together.
Top 10 magazine editor in chief interview questions and answers
The document provides resources for interview preparation for the role of magazine editor in chief, including example interview questions, answers, and tips. It lists 10 common interview questions for the role, such as why the applicant wants the job, what they have learned from past mistakes, and what challenges they are seeking. For each question, it provides a sample answer. The document also provides additional useful materials and links to other interview preparation resources, sample questions, and tips for different types of interviews.
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The magazine cover features a young female model with unusual makeup and a spider on her face that grabs the reader's attention. The masthead is placed horizontally but regular readers will still recognize the magazine. A clear color scheme is used throughout the cover that matches different elements. The choice of model represents the magazine's youthful and quirky nature.
Magazine pre production
This document provides information for pre-producing a music magazine, including the target audience which is mainly young adults interested in popular music genres. It discusses the typical reader profile and compares the proposed magazine to similar existing products like NME and Vibe. It also analyzes conventions for music magazines, such as cover design elements like large artist images, eye-catching titles and contrasting colors. Initial proposals for the new magazine include revealing music leaks and promoting new artists.
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This document provides an overview of lessons on print advertising and media studies concepts for a Year 11 class. It covers topics like technical and symbolic codes in advertisements, audience responses, genres, narrative structures, and the four P's of marketing. Students analyze example advertisements and complete activities on these concepts. They are given definitions of key terms and theories like intertextuality, above and below the line marketing, and Todorov's narrative theory. The teacher provides learning objectives, starter questions, and instructions for in-class discussions and assignments.
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1) The document outlines the 9 step process for making the front cover of a magazine with a reggae theme. This includes setting up the page, adding a background image, inserting the masthead, sell lines, main cover lines, additional text, shapes, and a barcode.
2) Key steps are adjusting the hue and saturation of the background image, positioning graphic elements, and customizing colors and fonts to match the reggae theme.
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The Process Of Magazine Publishing
The process of magazine publishing involves acquiring content through both solicited and unsolicited submissions, as well as commissioned works. This is followed by an editorial process where the content is edited to match the publication's style. Finally, the magazine is marketed and distributed to readers. Key aspects of the process include acquiring intellectual property rights, negotiating contracts, copy editing content, and adopting a unique house style. The overall goal is to curate and produce informative content for readers through both print and digital formats.
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This document discusses magazine advertising. It defines advertising and notes that magazine advertising is important for magazines' revenue. Effective magazine ads are simple, balanced, and call readers to action. Different types of ads and elements are shown. Reasons to advertise in magazines include their targeted audiences, credibility, and ability to enhance return on investment. Factors to consider before purchasing ad space include circulation, demographics, rates, and distribution.
Print advert analysis template
The document provides a template for analyzing print advertisements by breaking them down into their key components: the copy or text used, the graphics or images, the brand and product being advertised, the logo, any characters featured, whether a story is told, similarities to other media, the slogan, and who the target audience is and how the ad tries to persuade them. It also provides questions to analyze the representation of who or what is featured in the ad, who the preferred audience is, what they are doing and why, and where they are located and framed.
Advertising print media
Print media includes newspapers, magazines, brochures, billboards, and transit advertising. It has a long history dating back to ancient times when messages were printed on papyrus. The invention of the printing press in the 1400s greatly expanded print advertising. Print advertising offers advantages like tangibility and the ability to convey detailed information. However, it also has disadvantages like high production costs and not reaching as wide of an audience as digital media. Overall, print media remains an effective advertising channel due its engaging nature and the trust consumers place in print sources.
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This document outlines the requirements for a senior final exam project in journalism. It has two parts: 1) completing Photoshop tutorials to learn skills needed for the project, and 2) creating an original project and reflection letter. For part one, students must finish tutorials by May 2nd at their assigned level. Part two requires getting topic approval by May 9th, submitting a rough draft by May 16th, and the finished project saved in the designated folder by May 23rd. The reflection letter due May 28th involves answering five questions about lessons learned and improvements to journalism. Rubrics are provided to evaluate the tutorials, project, and letter components.
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2. It explains the three questions that make up the MS1 exam, which focuses on analyzing unseen media texts, representations, and audience responses.
3. It also describes the MS2 coursework assignment, which requires students to complete pre-production research, a media production, and reflective report on their work.
Study GuideBusiness CommunicationsChapter 71. Wh.docx
Study Guide
Business Communications
Chapter 7
1. What are some downsides and complaints about the use of email in the workplace? What cautions should be considered when using email at work?
2. Can you write and/or recognize a suitable subject line in a business communication? Do you know the relative value of the subject line compared to the rest of the message? How do you get someone to notice your email using your subject line?
3. What are some strategies for controlling your inbox?
a. Scheduled email checking
b. Two-minute rule
4. What is down-editing? When and how should it be used?
5. In what format should emails and interoffice memos usually be written?
6. Do you understand the liability potential from both emails and on-the-job texting?
7. What are some tips for using social media in the workplace?
8. Can employees be terminated or disciplined for their private (off-the-job) social media postings? If so, under what circumstances?
Chapter 8
9. In what format do you generally write positive business messages?
10. What channels are appropriate for routine, positive messages in the workplace?
11. When are letters still the preferred method for communication?
12. What is the imperative mood and when is it appropriate to use?
13. What are some guidelines for writing messages that give instructions?
14. What is an adjustment message?
a. What are three goals when composing adjustment messages?
b. What are four sensitive language rules for an adjustment letter?
c. Should you apologize in an adjustment letter?
d. What are “apology laws” and how common are they?
Chapter 9
15. When should you use the direct strategy in delivering bad news messages?
16. When should you use the indirect strategy in delivering bad news messages?
17. What is a buffer and what is its purpose?
a. Do all business communication authors agree that you should use buffers?
b. What are six types of buffers?
18. What are the 5Rs of apologizing effectively?
19. What is empathy and can you give examples of how to show it in a bad news message?
20. When presenting reasons for the bad news you are delivering:
a. Where do you position the bad news?
b. When should you give a clear and specific explanation of the reasons?
c. Should you use company policy as a reason and if so, how?
d. Can you use reader benefit when delivering bad news?
21. What are some options for closing a bad news communication?
22. What are four goals for letters in which you are refusing credit to a customer?
23. When should you consider delivering bad news in person and what are six tips for handling such a face-to-face meeting?
24. When writing a rejection letter to a job applicant, what should employers do to avoid charges of discrimination or other wrongful action?
Chapter 10
25. What are the six basic principles of human behavior that explain how individuals make decisions?
26. What are five ways that persuasion has changed in the digital age?
27. Wha.
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This document provides guidance on conducting interviews and questionnaires to research a target audience for a production project. It offers tips for creating effective questionnaires, such as only including relevant questions, breaking down the product into features to ask about, and aiming for at least 10 questions. Tips for interviews include only asking open-ended questions, keeping interviews to around 15 minutes with 6 topics/questions, and having existing products to discuss. Students will be evaluated on reflecting in-depth on how they appealed to their target audience through discussing the research conclusions.
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Unit09 Week19
- 1. Unit 09 - Week 19 Interviews and Presentation Techniques Magazine Interview