1. Edexcel Level 3 BTEC Extended Diploma in
CREATIVE MEDIA PRODUCTION
Learner : Assignment Internally Verified (before issue) by : IV Date :
R. Honeybourne 2/11/12
Assessor : Unit title(s) and number(s) : Launch date :
R. Honeybourne Unit 5 Working to a Brief in the Creative Media 12/11/12
Industries Deadline :
19/11/12
Assignment Number and Title :
Assignment 1
Assignment purpose : Understand the requirements of working to a brief
Scenario / context of the assignment :
The Sixth Form College, Solihull would like to start a new student college magazine. The magazine must be
based on events and achievements around the college and would also include local news from Solihull. The
college are also interested in encouraging students in activities they participate in and outside of the college.
You have already pitched your idea to the client and they have agreed to fund your magazine. The client
would now like to give you a brief to work from. There are many types of briefs in the media industry. In the
following tasks individually look at the most common types.
Task 1 - USING THE HANDOUT, YOU MUST WRITE BRIEF DEFINITIONS OF THE TERMS ON
THE STRUCTURE OF BRIEFS GRID SHEET. (P1)
Task 2 - USING THE HANDOUT, PAGE 111, YOU MUST LIST DOWN THE 5 IMPORTANT
QUESTIONS THAT SHOULD BE ASKED AND WHY, DURING YOUR PRELIMARY MEETING
WITH THE CLIENT. (P1)
Task 3 - Explain what the following key terms mean;
READING THE BRIEF
NEGOTIATING
MIND MAP
PROPOSAL
PITCH (P1)
Task 4
Your client, SSFC, has given you a brief. They want you to produce the first issue of a new student
magazine for Christmas. Individually you must find out detailed information about the organisation
you will be working for. Write a report using the following headings:
• Background history of the organisation
• Courses offered by SSFC
• The organisational structure
• Student bodies/committees
• Additional facilities
• Conclusion
You could include interviews, work shadowing, and company. Many of the resources you need are on
MOODLE BTEC Level 3 Media site Unit 5 LO. To be successful, you must work in your groups with tutor’s
support if required.
Learning Outcomes addressed: Summary of Grading Criteria:
LO1 Understand the requirements of working P1 M1 D1
to a brief
Content and grading relevant to this assignment:
RESOURCES: On Moodle
o Assignment 1

2. o Handout
o Grid Sheets
o Clients new brief
Summative feedback
Student’s understanding of their own role, duties and responsibilities and understanding of the personal and
professional qualities required can be found in Unit 4 LO1 Assignment 1 and Assignment 2 (presentation).
Assessor: Date: IV: Date:
GUIDANCE:
Use the guidance below to help you in your private study time:
P1: you will describe the requirements of working to a brief accurately, covering the topic substantially though not
necessarily absolutely completely. You will demonstrate a limited understanding of the range of skills involved and of the
purpose and constraints which form the parameters of the brief itself.
M1: you will provide an explanation of the organisation and extent of a brief and will demonstrate knowledge of how your
role will impact on the work of others and on the brief itself. Demonstration in a practical context will show understanding
and careful consideration of all the requirements. For example you will show sound interpersonal skills in the negotiation
and will have considered the wider implications of the brief. You will explain how and why specific aspects needed to be
taken into consideration, pointing to relevant instances of where you have done this in your work, though you will not
elucidate these examples
to show how they illustrate the points you support.
D1: you will provide a full explanation of the organisation and extent of a brief informed by extensive research that could
include interviews, work shadowing, company information etc. You will reveal a detailed insight into your own role, duties
and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil
the brief. Demonstration in a practical context will show thorough consideration of all requirements and you will give
detailed explanations of how and why you need to be taken into account, exemplifying these explanations with fully
elucidated instances of where you have done so in your work. You will also demonstrate excellent communication skills in
your
negotiation of the brief itself.

3. o Handout
o Grid Sheets
o Clients new brief
Summative feedback
Student’s understanding of their own role, duties and responsibilities and understanding of the personal and
professional qualities required can be found in Unit 4 LO1 Assignment 1 and Assignment 2 (presentation).
Assessor: Date: IV: Date:
GUIDANCE:
Use the guidance below to help you in your private study time:
P1: you will describe the requirements of working to a brief accurately, covering the topic substantially though not
necessarily absolutely completely. You will demonstrate a limited understanding of the range of skills involved and of the
purpose and constraints which form the parameters of the brief itself.
M1: you will provide an explanation of the organisation and extent of a brief and will demonstrate knowledge of how your
role will impact on the work of others and on the brief itself. Demonstration in a practical context will show understanding
and careful consideration of all the requirements. For example you will show sound interpersonal skills in the negotiation
and will have considered the wider implications of the brief. You will explain how and why specific aspects needed to be
taken into consideration, pointing to relevant instances of where you have done this in your work, though you will not
elucidate these examples
to show how they illustrate the points you support.
D1: you will provide a full explanation of the organisation and extent of a brief informed by extensive research that could
include interviews, work shadowing, company information etc. You will reveal a detailed insight into your own role, duties
and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil
the brief. Demonstration in a practical context will show thorough consideration of all requirements and you will give
detailed explanations of how and why you need to be taken into account, exemplifying these explanations with fully
elucidated instances of where you have done so in your work. You will also demonstrate excellent communication skills in
your
negotiation of the brief itself.

4. o Handout
o Grid Sheets
o Clients new brief
Summative feedback
Student’s understanding of their own role, duties and responsibilities and understanding of the personal and
professional qualities required can be found in Unit 4 LO1 Assignment 1 and Assignment 2 (presentation).
Assessor: Date: IV: Date:
GUIDANCE:
Use the guidance below to help you in your private study time:
P1: you will describe the requirements of working to a brief accurately, covering the topic substantially though not
necessarily absolutely completely. You will demonstrate a limited understanding of the range of skills involved and of the
purpose and constraints which form the parameters of the brief itself.
M1: you will provide an explanation of the organisation and extent of a brief and will demonstrate knowledge of how your
role will impact on the work of others and on the brief itself. Demonstration in a practical context will show understanding
and careful consideration of all the requirements. For example you will show sound interpersonal skills in the negotiation
and will have considered the wider implications of the brief. You will explain how and why specific aspects needed to be
taken into consideration, pointing to relevant instances of where you have done this in your work, though you will not
elucidate these examples
to show how they illustrate the points you support.
D1: you will provide a full explanation of the organisation and extent of a brief informed by extensive research that could
include interviews, work shadowing, company information etc. You will reveal a detailed insight into your own role, duties
and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil
the brief. Demonstration in a practical context will show thorough consideration of all requirements and you will give
detailed explanations of how and why you need to be taken into account, exemplifying these explanations with fully
elucidated instances of where you have done so in your work. You will also demonstrate excellent communication skills in
your
negotiation of the brief itself.

5. o Handout
o Grid Sheets
o Clients new brief
Summative feedback
Student’s understanding of their own role, duties and responsibilities and understanding of the personal and
professional qualities required can be found in Unit 4 LO1 Assignment 1 and Assignment 2 (presentation).
Assessor: Date: IV: Date:
GUIDANCE:
Use the guidance below to help you in your private study time:
P1: you will describe the requirements of working to a brief accurately, covering the topic substantially though not
necessarily absolutely completely. You will demonstrate a limited understanding of the range of skills involved and of the
purpose and constraints which form the parameters of the brief itself.
M1: you will provide an explanation of the organisation and extent of a brief and will demonstrate knowledge of how your
role will impact on the work of others and on the brief itself. Demonstration in a practical context will show understanding
and careful consideration of all the requirements. For example you will show sound interpersonal skills in the negotiation
and will have considered the wider implications of the brief. You will explain how and why specific aspects needed to be
taken into consideration, pointing to relevant instances of where you have done this in your work, though you will not
elucidate these examples
to show how they illustrate the points you support.
D1: you will provide a full explanation of the organisation and extent of a brief informed by extensive research that could
include interviews, work shadowing, company information etc. You will reveal a detailed insight into your own role, duties
and responsibilities together with a sophisticated understanding of the personal and professional qualities required to fulfil
the brief. Demonstration in a practical context will show thorough consideration of all requirements and you will give
detailed explanations of how and why you need to be taken into account, exemplifying these explanations with fully
elucidated instances of where you have done so in your work. You will also demonstrate excellent communication skills in
your
negotiation of the brief itself.